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Stainless Steel Pan

Maybe

Products sell for $33.84 on average, inside the sweet spot. But demand is soft, at -21.0% this quarter, so Stainless Steel Pan is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£985K/yr1.2M searches / yr
90-day growth
-21.0%search demand this quarter
Competition
42%top-5 click share · 18 brands · 240 sellers

Flapen Score

Stainless Steel Pan against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Pan is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Pan 1.2M times last year and spent an estimated £985K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £985K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
2.5%
Market size, estimated
£985Ka year
Peak month
December1.9× the quietest month
Top search term
stainless steel frying pan734K searches a year

02 · Price

A sale here is worth £33.84.

Listings sell for £33.84 on average, from £12.47 to £95.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £33.84 that is £8K to £17K a year per listing.

Average price
£33.84inside the $15 to $100 sweet spot
Price range
£12.47–£95.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,698 within Cookware. It carries 1,283 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#1,698in Cookware
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,283per listing
Listings tracked
31

04 · Newcomers

Amazon counts 5 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Stainless Steel Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£79K£118K£158K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

240

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

28%

  • nuovva22%
  • Tefal17%
  • HOUSLUX11%
  • Abijan10%
  • MISL HOME6%
  • Akaice6%

Demand

Stainless Steel Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Stainless Steel Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel frying pan734K/yr
  • stainless steel pan204K/yr
  • steel pan46K/yr
  • stainless steel frying pan with lid37K/yr
  • frying pan stainless steel24K/yr
  • frying pans stainless steel14K/yr
  • stainless steel pan with lid13K/yr
  • steel frying pan13K/yr
  • stainless steel frying pan 30cm7K/yr
  • stainless steel frying pans9K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.33

Everything sticks

Not none stick

Not non stick

Quality-Overall10%+2.01

Complete garbage

These are cheap compared to competitors because they are appalling quality

Not good quality

Value For Money6%+0.26

Not good value

The value for money youre getting here is possibly because it isnt from one of the big brands

Not worth the price

Ease Of Cleaning4%+0.48

I can't scrub it with harsh cleaning products because it could get damaged

Awful to clean

difficult to clean

Non-Stick Coating4%−0.02

everything sticks on

Definitely not non stick

this is not non-stick in the slightest

Love

Quality-Overall28%+2.01

Amazing quality

This is a quality piece of kit

Great build quality

Value For Money10%+0.26

affordable price

Great buy

Good value for money

Ease Of Cleaning8%+0.48

Cleans easily

Easy to clean up

it cleans up easily

Frying Quality5%+0.36

Great for all kinds of frying

Excellent frying pan

Great for frying

Size-Overall4%+0.29

Nice sized set

Good size

Good size pan

Return

2.0% Return rate 58% Fixable by listing

Size-Overall44%▇▇█▇▆▇

The pans were much smaller than i expected

Thought it would be a bit big

Small

Adhesion/Stickiness10%█▅▅▅▅▅

Everything sticks

Not none stick

Not non stick

Quality-Overall7%▄▆▄▅██

Complete garbage

These are cheap compared to competitors because they are appalling quality

Not good quality

Weight Heavy5%▄▆▆█▅█

heavier than I thought

too heavy for me

which makes it very heavy

Functionality-Overall4%█▆▄▅█▃

FAQ

Common Stainless Steel Pan questions

Answered from the same tracked data.