Stainless Steel Pan
MaybeProducts sell for $33.84 on average, inside the sweet spot. But demand is soft, at -21.0% this quarter, so Stainless Steel Pan is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £985K/yr1.2M searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 240 sellers
Flapen Score
Stainless Steel Pan against its category
The dotted line is the Home & Garden average. Past it, Stainless Steel Pan is stronger. Inside it, weaker.
Market
The Stainless Steel Pan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stainless Steel Pan 1.2M times last year and spent an estimated £985K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £985K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £985Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- stainless steel frying pan734K searches a year
02 · Price
A sale here is worth £33.84.
Listings sell for £33.84 on average, from £12.47 to £95.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £33.84 that is £8K to £17K a year per listing.
- Average price
- £33.84inside the $15 to $100 sweet spot
- Price range
- £12.47–£95.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£17K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,698 within Cookware. It carries 1,283 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #1,698in Cookware
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,283per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 5 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Stainless Steel Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
nuovva Stainless Steel Frying Pan Set 2pcs Induction Hob Pan Set Naturally Non-Stick Tri-Ply Stainless Steel 20cm & 28cm Cooking Pans
- Price
- £31.10
- Rating
- 4.3/5
- Reviews
- 944
- Age
- 1y ago

Jamie Oliver by Tefal Cook Smart Stainless Steel Frying Pan 28 cm
- Price
- £37.63
- Rating
- 4.3/5
- Reviews
- 1,668
- Age
- 2y ago

Jamie Oliver by Tefal Cook Smart 24cm Pancake Frying Pan Uncoated Stainless Steel Riveted Handle Induction Safe Thermo-Fusion Base 90% Recycled Steel E3110455
- Price
- £32.84
- Rating
- 4.3/5
- Reviews
- 1,668
- Age
- 2y ago

Abijan Stainless Steel Frying Pan 28cm Titanium Frying Pan with Lid 5 Ply Stainless Steel Pan Induction Non Toxic Frying Pan PTFE & PFOA Free Oven Safe Suitable for All Hobs
- Price
- £26.14
- Rating
- 3.0/5
- Reviews
- 30
- Age
- 5mo ago

MISL HOME - Stainless Steel Frying Pan Triple-Layer 28 cm - Frying Pans - Pan for Induction Gas Oven Safe Heavy Duty Steel Frying Pan - Firm Handle Ideal for Stir-Fries Fish & Meats.
- Price
- £24.90
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 1y ago
Trending
90-day click momentum
KIANGKIANG Frying Pan Stainless Steel Coating-Free Metal Handle Universal for Multiple Stoves (24CM)
- Price
- £13.16
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 6mo ago

Innovacook Tri-Ply Stainless Steel Frying Pan 28cm Fully Clad Induction Frying Pan 2.5mm Stainless Steel Skillet Oven Safe Premium Riveted Handle Suitable for All Hobs
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago

Akaice Stainless Steel Frying Pan 28cm 18/10 Stainless Steel Pan Non Toxic 5 ply Skillet Pan Uncoated with Rose Gold Handle PTFE & PFOA-Free Compatible with All Hobs 11 inch Cooking Pan Even Heat
- Price
- £23.37
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 6mo ago

Stainless Steel Pots and Pans Set - 3pcs Frying Pan Set - Induction Hob Cookware - Oven Safe Kitchen Pans
- Price
- £39.71
- Rating
- 4.3/5
- Reviews
- 944
- Age
- 7mo ago

Abijan Titanium Frying pan Non Coated 28cm Stainless Steel Frying Pan 5-Ply Construction Stainless Steel Pan with Lid Titanium Pans for Cooking Non Toxic for All hobs PFOA-Free Fast&Even Heat
- Price
- £20.95
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch date
Stainless Steel Uncoated Frying Pan | Induction Hob Safe | Dishwasher & Oven Safe | for Healthy Searing & Sautéing | Metal Utensil Friendly (20CM)
- Price
- £12.47
- Rating
- 3.9/5
- Reviews
- 18
- Age
- today

Innovacook Tri-Ply Stainless Steel Frying Pan 28cm Fully Clad Induction Frying Pan 2.5mm Stainless Steel Skillet Oven Safe Premium Riveted Handle Suitable for All Hobs
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago

Abijan Stainless Steel Frying Pan 28cm Titanium Frying Pan with Lid 5 Ply Stainless Steel Pan Induction Non Toxic Frying Pan PTFE & PFOA Free Oven Safe Suitable for All Hobs
- Price
- £26.14
- Rating
- 3.0/5
- Reviews
- 30
- Age
- 5mo ago

Abijan Titanium Frying pan Non Coated 28cm Stainless Steel Frying Pan 5-Ply Construction Stainless Steel Pan with Lid Titanium Pans for Cooking Non Toxic for All hobs PFOA-Free Fast&Even Heat
- Price
- £20.95
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 6mo ago

Akaice Stainless Steel Frying Pan 28cm 18/10 Stainless Steel Pan Non Toxic 5 ply Skillet Pan Uncoated with Rose Gold Handle PTFE & PFOA-Free Compatible with All Hobs 11 inch Cooking Pan Even Heat
- Price
- £23.37
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
240
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
28%
- nuovva22%
- Tefal17%
- HOUSLUX11%
- Abijan10%
- MISL HOME6%
- Akaice6%
Demand
Stainless Steel Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Stainless Steel Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel frying pan734K/yr
- stainless steel pan204K/yr
- steel pan46K/yr
- stainless steel frying pan with lid37K/yr
- frying pan stainless steel24K/yr
- frying pans stainless steel14K/yr
- stainless steel pan with lid13K/yr
- steel frying pan13K/yr
- stainless steel frying pan 30cm7K/yr
- stainless steel frying pans9K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Pan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Everything sticks
Not none stick
Not non stick
Complete garbage
These are cheap compared to competitors because they are appalling quality
Not good quality
Not good value
The value for money youre getting here is possibly because it isnt from one of the big brands
Not worth the price
I can't scrub it with harsh cleaning products because it could get damaged
Awful to clean
difficult to clean
everything sticks on
Definitely not non stick
this is not non-stick in the slightest
Love
Amazing quality
This is a quality piece of kit
Great build quality
affordable price
Great buy
Good value for money
Cleans easily
Easy to clean up
it cleans up easily
Great for all kinds of frying
Excellent frying pan
Great for frying
Nice sized set
Good size
Good size pan
Return
2.0% Return rate 58% Fixable by listing
The pans were much smaller than i expected
Thought it would be a bit big
Small
Everything sticks
Not none stick
Not non stick
Complete garbage
These are cheap compared to competitors because they are appalling quality
Not good quality
heavier than I thought
too heavy for me
which makes it very heavy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stainless Steel Pan questions
Answered from the same tracked data.









