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Stainless Steel Lunch Box

Maybe

The top 5 products take only 32% of clicks. But buyers convert on only 1.8% of searches, so Stainless Steel Lunch Box is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£143K/yr540K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
32%top-5 click share · 31 brands · 43 sellers

Flapen Score

Stainless Steel Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Lunch Box is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Lunch Box 540K times last year and spent an estimated £143K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
1.8%
Market size, estimated
£143Ka year
Peak month
September2.6× the quietest month
Top search term
stainless steel lunch box105K searches a year

02 · Price

A sale here is worth £15.02.

Listings sell for £15.02 on average, from £6.94 to £26.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.02 that is £2K to £4K a year per listing.

Average price
£15.02inside the $15 to $100 sweet spot
Price range
£6.94–£26.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #110 within Food Storage. It carries 392 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#110in Food Storage
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
52

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stainless Steel Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

43

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

32%

Top 20: 69%

Open market

42%

  • Everusely22%
  • Onader11%
  • BLACK + BLUM8%
  • Smash8%
  • Blockhütte5%
  • Umigy4%

Demand

Stainless Steel Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Stainless Steel Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel lunch box105K/yr
  • metal lunch box61K/yr
  • stainless steel food containers61K/yr
  • stainless steel lunch box for kids51K/yr
  • stainless steel tupperware26K/yr
  • stainless steel bento box29K/yr
  • steel lunch box21K/yr
  • metal lunch boxes for adults17K/yr
  • stainless steel container15K/yr
  • metal tupperware13K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%+0.38

Its a large

Lids didnt fit

Too small

Leak-Proof10%

leaks between compartments

NOT leakproof

leaks

Value For Money6%

though not the cheapest

A little pricey

for £17 it may seem a bit expensive

Quality-Overall6%+0.25

Looks like the quality of the items are not checked before shipping

poor quality seal

Poor quality

Microwave Safe5%−0.10

the tin part is very hot bringing from the microwave

NOT microwave safe

The microwave feature is strange to get used to

Love

Quality-Overall15%+0.25

nice quality set

the build quality is excellent

Fantastic Quality

Size-Overall11%+0.38

true to size

Convenient size size

perfect size

Leak-Proof11%

It wont leak

no leaks

It is leakproof

Ease Of Cleaning8%+0.92

Cleaning is straightforward

cleans up so well highly recommend

easy to clean

Strength6%+0.43

These containers feel really sturdy

It is sturdy

The construction feels solid

Return

2.1% Return rate 77% Fixable by listing

Size-Overall66%███▇▇█

Its a large

Lids didnt fit

Too small

Leak-Proof6%▆▆▇▅█▇

leaks between compartments

NOT leakproof

leaks

Quality-Overall4%▆▆▂██▇

Looks like the quality of the items are not checked before shipping

poor quality seal

Poor quality

Ease Of Use3%▅▅▅▇▆█
Weight Heavy2%▆▁▅▇▅█

found it heavy to take out

it can feel slightly bulky in my bag

It is also quite heavy

FAQ

Common Stainless Steel Lunch Box questions

Answered from the same tracked data.