Stainless Steel Kitchen Utensils

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

4.1%

Market size, estimated

£101Ka year

Peak month

January1.9× the quietest month

Top search term

stainless steel utensil set27K searches a year

Listings sell for £14.69 on average, from £7.73 to £34.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.69 that is £1K to £4K a year per listing.

Average price

£14.69under the $15 to $100 sweet spot

Price range

£7.73–£34.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #320 within Spatulas & Turners. It carries 1,642 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

9.9%

Average rank

#320in Spatulas & Turners

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,642per listing

Listings tracked

28

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months