Stainless Steel Kitchen Utensils
MaybeReturns run at only 1.1% of orders. But demand is soft, at -21.0% this quarter, so Stainless Steel Kitchen Utensils is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £101K/yr168K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 45%top-5 click share · 16 brands · 40 sellers
Flapen Score
Stainless Steel Kitchen Utensils against its category
The dotted line is the Home & Garden average. Past it, Stainless Steel Kitchen Utensils is stronger. Inside it, weaker.
Market
The Stainless Steel Kitchen Utensils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stainless Steel Kitchen Utensils 168K times last year and spent an estimated £101K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £101Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- stainless steel utensil set27K searches a year
02 · Price
A sale here is worth £14.69.
Listings sell for £14.69 on average, from £7.73 to £34.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.69 that is £1K to £4K a year per listing.
- Average price
- £14.69under the $15 to $100 sweet spot
- Price range
- £7.73–£34.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #320 within Spatulas & Turners. It carries 1,642 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 9.9%
- Average rank
- #320in Spatulas & Turners
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,642per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Stainless Steel Kitchen Utensils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Evanda Kitchen Utensils Set 6pcs Stainless Steel Cooking Utensils Set Heavy Duty Kitchen Tools Spatulas Set Home Essentials Kitchen Accessories
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 567
- Age
- 1y ago
Berglander Kitchen Utensils Set 38 Pieces Stainless Steel Cooking Utensils Set Kitchen Gadgets Cookware Kitchen Tool Set with Utensil Holder Rack And Hooks For Hanging Dishwasher Safe
- Price
- £19.25
- Rating
- 4.6/5
- Reviews
- 3,607
- Age
- 5y ago
Berglander Stainless Steel Kitchen Utensil 12 Piece with 1 Stand Cooking Spoon Kitchen Tools Cooking Utensil with Holder. (13 Pieces)
- Price
- £18.02
- Rating
- 4.6/5
- Reviews
- 8,138
- Age
- 6y ago
Russell Hobbs Kitchen Utensil Set 6 Piece Stainless Steel with Stand
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 603
- Age
- 8y ago
Kitchen Utensils Set - 10-Piece Stainless-Steel Cooking Utensils w/Spoons Whisk Spatula Tongs Ladle Masher & Cooking Utensils Holder - Kitchen Accessories Gadgets and Tools (Sliver)
- Price
- £12.66
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago
Trending
90-day click momentum
Onader 10Pcs Kitchen Utensils Set Stainless Steel Cooking Utensil Set with Spatulas Turners Spoons and Potato Masher Heavy-Duty Kitchen Gadgets for Cooking Serving Easy to Clean & Dishwasher Safe
- Price
- £13.94
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 4mo ago
Onader Kitchen Utensils Set 4Pcs Stainless Steel Cooking Utensil Set Heat Resistant Kitchen Gadgets Include Metal Turners Skimmer and Ladle Healthy & Heavy-Duty Easy to Clean & Dishwasher Safe
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago
7 Pcs Kitchen Utensils Set Cooking Utensils Set Stainless Steel
- Price
- £12.04
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Kitchen Utensils Set - 10-Piece Stainless-Steel Cooking Utensils w/Spoons Whisk Spatula Tongs Ladle Masher & Cooking Utensils Holder - Kitchen Accessories Gadgets and Tools (Green)
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 8mo ago
Kitchen Utensils Set - 10-Piece Stainless-Steel Cooking Utensils w/Spoons Whisk Spatula Tongs Ladle Masher & Cooking Utensils Holder - Kitchen Accessories Gadgets and Tools (Sliver)
- Price
- £12.66
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago
Newest
by launch dateOnader Kitchen Utensils Set 4Pcs Stainless Steel Cooking Utensil Set Heat Resistant Kitchen Gadgets Include Metal Turners Skimmer and Ladle Healthy & Heavy-Duty Easy to Clean & Dishwasher Safe
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago
Onader 10Pcs Kitchen Utensils Set Stainless Steel Cooking Utensil Set with Spatulas Turners Spoons and Potato Masher Heavy-Duty Kitchen Gadgets for Cooking Serving Easy to Clean & Dishwasher Safe
- Price
- £13.94
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 4mo ago
7 Pcs Kitchen Utensils Set Cooking Utensils Set Stainless Steel
- Price
- £12.04
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Joyfair Stainless Steel Kitchen Utensils Set 10 Pieces Cooking Utensils Set with Holder Kitchen Gadgets Tools with Turner Spoons Tongs Ladle Pasta Server & Potato Masher Dishwasher Safe
- Price
- £13.56
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 8mo ago
Kitchen Utensils Set - 10-Piece Stainless-Steel Cooking Utensils w/Spoons Whisk Spatula Tongs Ladle Masher & Cooking Utensils Holder - Kitchen Accessories Gadgets and Tools (Green)
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
40
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
29%
- Berglander24%
- Evanda16%
- ReaNea11%
- Polegas8%
- Home Hero7%
- Russell Hobbs6%
Demand
Stainless Steel Kitchen Utensils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Stainless Steel Kitchen Utensils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel utensil set27K/yr
- stainless steel kitchen utensils set21K/yr
- stainless steel utensils17K/yr
- kitchen utensils set stainless steel16K/yr
- metal kitchen utensils13K/yr
- stainless steel kitchen utensils18K/yr
- metal utensil set10K/yr
- stainless steel cooking utensils11K/yr
- stainless steel cooking utensil set4K/yr
- utensil set stainless steel7K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Kitchen Utensils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
their quality is very low
Poor quality tried cooking homemade burgers
Poor Quality
They are not fit for purpose
Too Small
quite large
not deep as I like them
The utensils are thick
Very thin
It came rusty
RUSTY
appeared rusty on the inside
Only had these 4 months and the potato masher has broken
Easily bent and wouldn't last
Fell apart in a month
Love
Overall, I'm pleased with this set and think it's a good quality addition to the kitchen
Excellent quality
Well-Made Utensil Set with Good Quality
Good for money
Good value for money
Excellent value for money
Works as required
As described
Looks exactly the same in display picture
Easy to clean
The utensils are easy to clean
Cleaning is straightforward
the masher seems sturdy enough
Utensils seem sturdy
They sturdy
Return
1.1% Return rate 32% Fixable by listing
their quality is very low
Poor quality tried cooking homemade burgers
Poor Quality
They are not fit for purpose
Too Small
quite large
very flimsy with some sharp edges on the stand
Thin and flimsy and the handles are too short
not very strong
Unfortunately, low-quality materials have been used
Most majority is silicone and plastic
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stainless Steel Kitchen Utensils questions
Answered from the same tracked data.