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Stainless Steel Cup

Maybe

The top 5 brands take only 31% of clicks. But shoppers spend only $50K a year here, so Stainless Steel Cup is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£50K/yr146K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
25%top-5 click share · 58 brands · 97 sellers

Flapen Score

Stainless Steel Cup against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Cup is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Cup 146K times last year and spent an estimated £50K. The top 5 brands take 31% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
2.8%
Market size, estimated
£50Ka year
Peak month
December1.3× the quietest month
Top search term
stainless steel cup28K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £3.32 to £24.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.38 that is £0 to £1K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£3.32–£24.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #420 within Vacuum Flasks. It carries 1,523 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
7.3%
Average rank
#420in Vacuum Flasks
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,523per listing
Listings tracked
77

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stainless Steel Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

97

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

25%

Top 20: 64%

Open market

64%

  • Hejo8%
  • Bncxdc8%
  • Elk and Friends5%
  • CherryKelly5%
  • WENLISELL5%
  • Tebery5%

Demand

Stainless Steel Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Stainless Steel Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel cup28K/yr
  • stainless steel cups21K/yr
  • metal cup22K/yr
  • stainless steel mug22K/yr
  • metal cups13K/yr
  • stainless steel cups for kids9K/yr
  • steel cup8K/yr
  • steel mug6K/yr
  • stainless steel mugs5K/yr
  • steel cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof19%

Leak

they have started leaking

The lid is NOT leakproof

Size-Overall10%

did not fit well

Quite small

slightly bigger than an average mug

Temperature Control7%−0.05

Not suitable for hot drinks

It doesn't keep the drink hot/warm for more than one hour

Doesnt hold drinks warm

Quality-Overall6%+2.14

Cheap for a reason

not proper straws

Not good quality

Value For Money6%+0.16

rather expensive for these rather small

was a fraction of the cost

It's not good value as you can get the same at a cheaper price

Love

Quality-Overall27%+2.14

Good quality cups

Good quality, solid cups

Excellent product

Temperature Retention12%+0.51

it stayed cold all day

keeps drinks cold

water stays cool

Size-Overall7%

Good size

The lids are an excellent fit

The large size is perfect for on-the-go

Advertised Vs Actual Product7%+0.24

As per description

Just what I needed

Does what it says

Ease Of Cleaning6%+0.53

And great cleaning gadgets included

Easy to clean

quick to rinse

Return

1.2% Return rate 65% Fixable by listing

Size-Overall48%▆▅▇▆█▇

did not fit well

Quite small

slightly bigger than an average mug

Leak-Proof13%█▇▇▃▅▃

Leak

they have started leaking

The lid is NOT leakproof

Quality-Overall4%▁▇▃█▂▃

Cheap for a reason

not proper straws

Not good quality

Defective Material/Parts3%▄▃▃█▁▃
Material Quality3%▁█▁▄▆▃

FAQ

Common Stainless Steel Cup questions

Answered from the same tracked data.