Stainless Steel Chopping Board
MaybeThe top 5 brands take only 36% of clicks. But demand is soft, at -3.6% this quarter, so Stainless Steel Chopping Board is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £196K/yr332K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 32%top-5 click share · 50 brands · 64 sellers
Flapen Score
Stainless Steel Chopping Board against its category
The dotted line is the Home & Garden average. Past it, Stainless Steel Chopping Board is stronger. Inside it, weaker.
Market
The Stainless Steel Chopping Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stainless Steel Chopping Board 332K times last year and spent an estimated £196K. The top 5 brands take 36% of clicks. Demand peaks in Apr–May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 332K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £196Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- stainless steel chopping board192K searches a year
02 · Price
A sale here is worth £17.36.
Listings sell for £17.36 on average, from £5.72 to £62.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £17.36 that is £2K to £4K a year per listing.
- Average price
- £17.36inside the $15 to $100 sweet spot
- Price range
- £5.72–£62.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #448 within Chopping Boards. It carries 224 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 90%
- Out of stock, average day
- 23.7%
- Average rank
- #448in Chopping Boards
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 224per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 4 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Stainless Steel Chopping Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stainless Steel Worktop Protector 50 x 50 cm Large Countertop Saver Trivet with 10 Non Slip Feet Heat Resistant Cutting Board Coffee Machine Stand | M&W
- Price
- £21.27
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 2y ago
Luckwaii Stainless Steel Chopping Board Cutting Boards with Counter Lip
- Price
- £12.74
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 9mo ago
saerryor Stainless Steel Chopping Board Baking Board Cutting Boards Cutting Boards for Kitchen with Counter Lip Heavy Duty Cutting Board for Meat Vegetables Baking Pastry (60 cm L x 40 cm W)
- Price
- £23.66
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago
Stainless Steel Chopping Board Cutting Boards for Kitchen with Counter Lip Dishwasher Safe Easy to Clean Metal Kneading Board for Meat Fruit Vegetables Baking Pastry(40x30cm)
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
Woobroo Stainless Steel Chopping Board 304 Steel Kitchen Cutting Board 40x30cm Ideal for Meat Vegetables and Baking Silvery
- Price
- £13.07
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
Trending
90-day click momentum
Titanium Chopping Board S316 Stainless Steel Cutting Board Dual-Sided Food Grade Chopping Boards for Kitchens Meat Bread Vegetables & Fruit (2pcs)
- Price
- £15.51
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 7mo ago
Stainless Steel Chopping Board with Counter Lip Cutting Board for Kitchen 40 x 30 cm Ideal for Kneading Pastry Meat Vegetables Bread 1pcs
- Price
- £16.62
- Rating
- 3.7/5
- Reviews
- 60
- Age
- 4mo ago
3 Pack Titanium Chopping Board S316 Stainless Steel Cutting Board Dual-Sided Food Grade Chopping Boards for Kitchens Meat Bread Vegetables & Fruit
- Price
- £21.05
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 7mo ago
BEVISS 304 Stainless Steel Chopping Board BPA Free 29.2 × 20.3 cm
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 8mo ago
Stainless Steel Worktop Protector 50 x 50 cm Large Countertop Saver Trivet with 10 Non Slip Feet Heat Resistant Cutting Board Coffee Machine Stand | M&W
- Price
- £21.27
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 2y ago
Newest
by launch dateStainless Steel Chopping Board with Counter Lip Cutting Board for Kitchen 40 x 30 cm Ideal for Kneading Pastry Meat Vegetables Bread 1pcs
- Price
- £16.62
- Rating
- 3.7/5
- Reviews
- 60
- Age
- 4mo ago
Titanium Chopping Board with Double-Sided Use Premium Stainless Steel Chopping Board for Kitchen Easy to Clean Sturdy and Durable Antibacterial and Odorless (34 × 23 cm)
- Price
- £13.55
- Rating
- 4.2/5
- Reviews
- 311
- Age
- 5mo ago
Stainless Steel Counter Edge Chopping Board 60 cm Extra Large Cutting Chopping Board Heavy Duty Surface Noodle Boards with Lip for Meat Vegetables Baking Pastry
- Price
- £23.13
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 5mo ago
ISHOM Stainless Steel Worktop Protector Cutting Board Heat Resistant Chopping Board - Non-Slip Countertop Saver for Fruits Meat Fish & Vegetables (Counter Top)
- Price
- £21.15
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 5mo ago
Hocadrv Cutting Boards 304 Stainless Steel Chopping Board for Kitchens with Counter Lip Heavy Duty Cutting Board for Kneading Rolling Bread Baking Pastry Meat and Vegetables(40 x 30cm/15.7 x 11.8 in)
- Price
- £17.17
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
64
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
32%
Top 20: 70%
Open market
59%
- saerryor10%
- Maison & White8%
- Luckwaii7%
- AUTUUCKEE6%
- Woobroo6%
- GUANCI5%
Demand
Stainless Steel Chopping Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Stainless Steel Chopping Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel chopping board192K/yr
- stainless steel cutting board32K/yr
- metal chopping board29K/yr
- steel chopping board23K/yr
- steel cutting board12K/yr
- metal cutting board7K/yr
- stainless steel kitchen cutting board3K/yr
- metal chopping boards for kitchens7K/yr
- stainless steel cutting boards for kitchen5K/yr
- chopping board stainless steel7K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Chopping Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the handle is too sharp
Too sharp all around
Very sharp edges
Cheap product
Poor quality- not scratch resistant
Horrible quality
Came out larger than I expected
too small
Much smaller than shown
And thinner that expected
a bit thin
The boards are thin
Not as it looks in the picture
Pictures are deceptive
not as described
Love
Easy to rinse clean
easy to wash
Cleans well
Very happy with this high quality chopping board
This is a great quality chopping board
Excellent product
Fabulous size
Great to have 3 different sizes
Good range of sizes
Value for money
Excellent value
Good value
Very useful
Easy to use and to clean
This board is so convenient to use
Return
1.7% Return rate 33% Fixable by listing
Came out larger than I expected
too small
Much smaller than shown
the handle is too sharp
Too sharp all around
Very sharp edges
Not worth the money scratches on first use overall an absolute disaster buy
Scratching after a few weeks
They do scratch
Cheap product
Poor quality- not scratch resistant
Horrible quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stainless Steel Chopping Board questions
Answered from the same tracked data.