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Stainless Steel Bowl

Fail

Demand is soft, at -8.9% this quarter, so Stainless Steel Bowl is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£198K/yr321K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
56%top-5 click share · 18 brands · 32 sellers

Flapen Score

Stainless Steel Bowl against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Bowl is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Bowl 321K times last year and spent an estimated £198K. The top 5 brands take 71% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
4.9%
Market size, estimated
£198Ka year
Peak month
January1.3× the quietest month
Top search term
stainless steel bowl59K searches a year

02 · Price

A sale here is worth £12.48.

Listings sell for £12.48 on average, from £3.79 to £25.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.48 that is £3K to £6K a year per listing.

Average price
£12.48under the $15 to $100 sweet spot
Price range
£3.79–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #42 within Dishware & Serving Pieces. It carries 3,544 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
9.3%
Average rank
#42in Dishware & Serving Pieces
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,544per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stainless Steel Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

32

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

24%

  • Chef Aid27%
  • Senshuomy21%
  • Wildone12%
  • Eidoct6%
  • Amazon Basics5%
  • FineDine5%

Demand

Stainless Steel Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Stainless Steel Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel bowl59K/yr
  • stainless steel mixing bowls54K/yr
  • stainless steel bowls32K/yr
  • metal bowl27K/yr
  • metal mixing bowl28K/yr
  • stainless steel mixing bowl25K/yr
  • metal bowls13K/yr
  • steel bowl14K/yr
  • metal mixing bowl set8K/yr
  • silver bowl9K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness13%−0.09

much thinner than I had anticipated

It is very thin

The material is thin

Quality-Overall10%+0.95

I could have got the same quality cheaper

really poor quality

so I wasnt expecting great quality

Rusts/Corrodes9%−0.09

Rusty after first use

After just two uses the bowl is rusting

next morning there were 2 large rust spots on the inside

Size-Overall9%+0.66

Not best sizes

Larger than expected

Small

Strength6%−0.07

Feel pretty thin and flimsy and the bottoms are constantly bending in and out

not strong enough

Love

Quality-Overall26%+0.95

Great variety in sizes and quality

Great quality bowls

Excellent Quality

Size-Overall13%+0.66

Lids fit nicely

Also the selection of sizes are great

good sizes

Value For Money9%+0.84

Good for price

Value for money

Great Value for Money

Ease Of Cleaning8%+0.71

easy to clean

they are good range of sizes which conveniently nest together to help keep cupboard tidy

makes cleaning it easier

Strength4%−0.07

Quite sturdy

generally, being stainless steel they are strong and do not bough under pressure

sturdy, can be used inside and out without fear of breakage

Return

1.0% Return rate 81% Fixable by listing

Size-Overall71%█▇▇█▇█

Not best sizes

Larger than expected

Small

Quality-Overall6%▆▆▆▃█▄

I could have got the same quality cheaper

really poor quality

so I wasnt expecting great quality

Advertised Vs Actual Product5%███▄▅▆

Not as described

The product is not as described

Thin3%▁▆▅▆▃█
Thickness2%▂▃█▂▃▁

much thinner than I had anticipated

It is very thin

The material is thin

FAQ

Common Stainless Steel Bowl questions

Answered from the same tracked data.