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St Georges Flag

St Georges Flag shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 41Growth 97Conversion 96Competition 73Returns 100Price range 0Avg price 19Brand share 89Review moat 68Quality gap 22
This niche Category average

Is St Georges Flag profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, St Georges Flag is a £211K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–Aug–Sep. Verdict: Worth a look — 67/100.

St Georges Flag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +191.0% over the last 90 days and 13.8% of searches end in a purchase.

£211K

revenue / yr

Units sold / yr30K
Search volume / yr+191.0%219K
Conversion rate13.8%
Avg price£6.96

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers28 · 63
Top-5 product click share41%
Open market53%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement79%
New entrants (1y)12· 4 succeeded
Avg rating4.7★
Avg reviews767

Top St Georges Flag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

63

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

41%

Top 20: 86%

Open market

48%

  • HENBRANDT11%
  • Second Ave Gift Company11%
  • Storm&Lighthouse11%
  • HowseHold8%
  • Harrington Marley5%
  • Woiltryn5%

St Georges Flag demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR13.8%Products34Brands28Top 5 Brands47%OOS Rate5.4%Rating4.7★Reviews767Avg BSR#229
50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 46.8×

Top St Georges Flag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • st georges flag147K/yr
  • st george flag26K/yr
  • st georges flag 5ft x 3ft46K/yr

What reviews say buyers love and hate about St Georges Flag

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall42%

Great product very pleased with purchase

Value For Money21%

Excellent value

Advertised Vs Actual Product14%

As advertised

Size-Overall9%

Good size, just as advertised

Color3%

Good clear colours

What buyers complain about

81% of reviews
Color14%

Colour incorrect

Durability14%

doesn't last

Rusts/Corrodes12%

Rusty eyelets

Quality-Overall11%

Poor quality flag, it's transparent

Size-Overall8%

Very large

St Georges Flag return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Quality-Overall
15%
3Rusts/Corrodes
10%
4Value For Money
8%
5Stain Resistance
7%

Common St Georges Flag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores St Georges Flag 67/100 on Amazon United Kingdom — Worth a look. The niche generates £211K/yr across 34 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved +191.0% over the last 90 days.
Search demand for St Georges Flag on Amazon United Kingdom peaks in Apr–Aug–Sep, where the busiest month runs 46.8× the quietest.