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St Georges Flag

Pass

St Georges Flag scores 67 out of 100, a Pass. Shoppers spend $211K a year here, search demand grew +191.0% this quarter, and returns run at 0.1% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£211K/yr219K searches / yr
90-day growth
+191.0%search demand this quarter
Competition
41%top-5 click share · 28 brands · 63 sellers

Flapen Score

St Georges Flag against its category

The dotted line is the Home & Garden average. Past it, St Georges Flag is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Georges Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Georges Flag 219K times last year and spent an estimated £211K. The top 5 brands take 47% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 67 out of 100, a Pass.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +191.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+191.0%
Conversion, latest week
13.8%
Market size, estimated
£211Ka year
Peak month
August46.8× the quietest month
Top search term
st georges flag147K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £3.38 to £14.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.96 that is £2K to £3K a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£3.38–£14.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #229 within Garden Décor. It carries 767 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
5.4%
Average rank
#229in Garden Décor
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top St Georges Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

63

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

41%

Top 20: 86%

Open market

48%

  • HENBRANDT11%
  • Second Ave Gift Company11%
  • Storm&Lighthouse11%
  • HowseHold8%
  • Harrington Marley5%
  • Woiltryn5%

Demand

St Georges Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 46.8×

Search terms

Top St Georges Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st georges flag147K/yr
  • st george flag26K/yr
  • st georges flag 5ft x 3ft46K/yr

Reviews and returns

What reviews say buyers love and hate about St Georges Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.06

Colour incorrect

The white was pink

Pink not white

Durability14%−0.05

doesn't last

Unfortunately the next day it had started to come apart on the stitching hence the 1star

Torn flag after being up for two months

Rusts/Corrodes12%−0.04

Rusty eyelets

The rings where rusty

Rust on Flag

Quality-Overall11%+2.72

Poor quality flag, it's transparent

not the best

Very disappointed with the quality

Size-Overall8%+0.35

Very large

is far to wide

Love

Quality-Overall42%+2.72

Great product very pleased with purchase

Decent quality

its good quality not see through the colour red on it are really vibrant this has really good versatility

Value For Money21%+0.85

Excellent value

Good for the price

Great value

Advertised Vs Actual Product14%+0.73

As advertised

As described

Just what I wanted

Size-Overall9%+0.35

Good size, just as advertised

Good size

Easy to fit

Color3%−0.06

Good clear colours

the colours are brilliant

Vibrant colours

Return

0.1% Return rate 48% Fixable by listing

Size-Overall41%█▄▂▂▇▆

Very large

is far to wide

Quality-Overall15%▁█▄▇▇▆

Poor quality flag, it's transparent

not the best

Very disappointed with the quality

Rusts/Corrodes10%▁▁██▁▂

Rusty eyelets

The rings where rusty

Rust on Flag

Value For Money8%▁▁▁▁▇█

Disappointed as this was not cheap ar £10

This flag seems to be expensive at £4.99 for a single item

Overpriced

Stain Resistance7%▁▁█▄▁▂

Stained

FAQ

Common St Georges Flag questions

Answered from the same tracked data.