st georges flag
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+191.0%90-day search growth — must beat 0% to launch
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good767.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£211K£211K/yr · 219K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Price range
Bad£3.38–£14.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, st georges flag is a £211K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–Aug–Sep. Verdict: Worth a look — 67/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
st georges flag market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £174K–£209K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 5.4%
- Avg brand age
- 34 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
63
Top-5 brand share
47%
Top 20: 94%
Top-5 click share
41%
Top 20: 86%
Open market
48%
- HENBRANDT11%
- Second Ave Gift Company11%
- Storm&Lighthouse11%
- HowseHold8%
- Harrington Marley5%
- Woiltryn5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +191.0% search growth over the last 90 days.Peak months: Apr, Aug, Sep · busiest ÷ quietest = 46.8×
Top st georges flag search terms
- st georges flag147K/yr
- st george flag26K/yr
- st georges flag 5ft x 3ft46K/yr
Top st georges flag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Second Ave England Flag 5ft X 3ft Large Double Sided With Brass Eyelets English World Cup Euros St Geroges Flag
Second Ave Gift Company£5.294.6★378 rev
Henbrandt 1x Large St Georges Cross Flag Premium Quality England Flag - 5FT x 3FT Double Stitched Polyester Banner with Metal Eyelets for Sports & National Events
HENBRANDT£4.304.7★1,210 rev
ENGLAND Flag 5ft x 3ft (PACK OF 2) St Georges Flag with Brass Eyelets for Football Rugby Euro and World Cup Flags 2026 Festivals Parades Parties Homes Gardens & Patriotic Celebrations St George
HowseHold£9.104.7★86 rev
Storm&Lighthouse Large England Flag St George Flag English Flags 5ft x 3ft with Eyelets UK Flags Ideal for Outdoor and Indoor Use Patriotic Displays and Celebrations Football World Cup
Storm&Lighthouse£5.784.6★1,472 rev
St George Charger Flag England 3 x 5ft with English Rose and 3 Lions Brass Eyelets Patriotic Flag for Indoor/Outdoor Display Seasonal Euros World Cup
Harrington Marley£6.144.5★118 rev
Newest
by launch date
England Flag 90 x 150 cm St George Cross Flag with 2 Metal Eyelets Lightweight Polyester World Cup Football Flag Stitched Edges Red & White English Flag for Garden Home Pub Parties & Match Day
Aurum And Adorn£7.682 rev
Storm&Lighthouse Small England Flag St George Flag English Flags 3ft x 2ft with Eyelets UK Flags Ideal for Outdoor and Indoor Use Patriotic Displays and Celebrations Football World Cup
Storm&Lighthouse£4.7121 rev
HOMAVEL England Flag 5x3ft - Large St Georges Cross English National Flag with 2 Brass Eyelets - Polyester Flag for Outdoor Use World Cup 2026 St Georges Day Football Rugby Garden & Street Party
HOMAVEL£5.2416 rev
5x3ft Pack of 2 Flags - 1x Union Jack Flag 1x England St George - Large Flag with Eyelets Great Britain Indoor Outdoor Use Red White and Blue UK
Blue Planet Fancy Dress£9.37174 rev
ENGLAND St George Flag 5ft x 3ft (Pack of 2) Large St Georges Cross Flags with Brass Eyelets for Football Rugby Euro World Cup 2026 Festivals Parades Parties Home Garden & Patriotic Celebrations
BAG.IT£9.35134 rev
Trending
90-day click momentum
England Flag 5ft x 3ft for 2026 Football Garden Street Party Decoration Large St Georges Cross Flags Double Side with Brass Eyelets for St. Georges Day Decoration(England Flag)
kuggty£6.694.6★
England Flag 90 x 150 cm St George Cross Flag with 2 Metal Eyelets Lightweight Polyester World Cup Football Flag Stitched Edges Red & White English Flag for Garden Home Pub Parties & Match Day
Aurum And Adorn£7.684.0★
HOMAVEL England Flag 5x3ft - Large St Georges Cross English National Flag with 2 Brass Eyelets - Polyester Flag for Outdoor Use World Cup 2026 St Georges Day Football Rugby Garden & Street Party
HOMAVEL£5.245.0★
ENGLAND Flag 5ft x 3ft (PACK OF 2) St Georges Flag with Brass Eyelets for Football Rugby Euro and World Cup Flags 2026 Festivals Parades Parties Homes Gardens & Patriotic Celebrations St George
HowseHold£9.104.7★
Brelet 2-Piece St Georges Cross Flag 5x3ft With Eyelets - Bright Colours for Euros Football Decorations
Brelet£7.624.6★
What buyers say about st georges flag
What buyers praise and complain about, mined from review topics.What buyers love
“Great product very pleased with purchase”
“Excellent value”
“As advertised”
“Good size, just as advertised”
“Good clear colours”
“Good sturdy piece of material”
“it seems very durable”
“robust”
“It's decently stitched”
“Goes great in my patriotic garden”
What buyers complain about
“Colour incorrect”
“doesn't last”
“Rusty eyelets”
“Poor quality flag, it's transparent”
“Very large”
“Not as described”
“Stained”
“Extremely thin”
“Disappointed as this was not cheap ar £10”
“One eyelet not attached to flag”
Top return reasons
Common questions
- Is st georges flag profitable to sell on Amazon United Kingdom?
- The niche generates £211K/yr across 34 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +191.0%. Flapen's verdict: Worth a look (67/100).
- How competitive is the st georges flag niche?
- 28 brands and 63 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in st georges flag?
- Top complaints mined from reviews: Color, Durability, Rusts/Corrodes. The return rate is 0.1%.
- When does demand for st georges flag peak?
- Demand peaks in Apr–Aug–Sep; the busiest month runs 46.8× the quietest.
- What does it cost to enter the st georges flag niche?
- Listings span £3.38–£14.97; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 767 reviews — the moat a new listing must climb.