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St Georges Day

Fail

Demand is soft, at -45.1% this quarter, so St Georges Day is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£11K/yr39K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
26%top-5 click share · 37 brands · 68 sellers

Flapen Score

St Georges Day against its category

The dotted line is the Home & Garden average. Past it, St Georges Day is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Georges Day market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Georges Day 39K times last year and spent an estimated £11K. The top 5 brands take 47% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
3.6%
Market size, estimated
£11Ka year
Top search term
st georges day decorations29K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £2.50 to £16.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.63 that is £0 to £763 a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£2.50–£16.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£763
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #2,164 within Garden Décor. It carries 146 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
24.9%
Average rank
#2,164in Garden Décor
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
72

04 · Newcomers

2 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top St Georges Day products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£215£430£645£8601101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

37 rising

Sellers

68

Est. top-5 brand share

47%

Top 20: 88%

Est. top-5 click share

26%

Top 20: 59%

Open market

48%

  • DPKOW15%
  • Moorlan10%
  • Solihigh9%
  • AhfuLife7%
  • Luvart6%
  • BUSCANDO6%

Demand

St Georges Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26FebMarAprMayJunJulJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 166.8× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about St Georges Day

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“unfortunately high quality football isn't part of the package”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common St Georges Day questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data