St Georges Day
soft demand (-45.1% this quarter) — St Georges Day doesn't clear our bar today.
Flapen Score
Is St Georges Day profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, St Georges Day is a £11K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 48/100.
St Georges Day: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.1% over the last 90 days and 3.6% of searches end in a purchase.
£11K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 72 products
Top St Georges Day products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
England St Georges Day Decorations Kit Happy St Georges Day Banner Swirls Balloons Hanging Decorations Indoor Outdoor Party Celebration Accessories
- Price
- £6.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
BUSCANDO England St. Georges Day Decorations Banner Bunting Swirls Balloons Streamers - Red - 15cm x 15cm - Polyester/Nylon - Indoor/Outdoor - St. Georges Day Occasion
- Price
- £10.39
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
DPKOW Happy St. Georges Day Banner Decorations Long Fabric England National Day Banner Red White St George Flag Backdrop for Patriotic Themed Party Decorations 270 * 40cm
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 3y ago
Embravfire 38Pcs England St. Georges Day Decorations Set with Banner Bunting Hand Flags Hanging Swirls Party Eyeglasses Balloons St. Georges Day Decorations Accessories
- Price
- £10.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
AhfuLife England St George Bunting for World Cup Party Decorations 2026 30pcs Flags Double Sided Fabric England Bunting for Rugby Football World Cup Six Nations Party Decor (14 x 21 cm - 10m 1 Pack)
- Price
- £6.60
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 4y ago
Trending
90-day click momentum
Henbrandt England Flag Bunting PVC English World Cup/ St Georges Day Party Decoration Accessory
- Price
- £2.73
- Rating
- 4.2/5
- Reviews
- 265
- Age
- 14y ago
England St Georges Day Decorations Kit Happy St Georges Day Banner Swirls Balloons Hanging Decorations Indoor Outdoor Party Celebration Accessories
- Price
- £6.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Happy St. Georges Day Decorations - Large St Georges Flag Backdrop Banner Happy St George Buttings Banner White Red Flags Balloons Party Decorations
- Price
- £10.06
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Luvart Happy St. Georges Day Decorations - St George Day Red White Flag Knight 4 Pcs Buttings 18 Pcs Balloons Party Decorations English Heritage National Pride Patriotism Decor
- Price
- £9.24
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago
Solihigh England Flags with 30pcs England Bunting Flags and 12pcs St Georges Flag Balloons for World Cup Football 2026 Party Decorations Garden Street Bar Indoor Outdoor
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Newest
by launch date
Happy St. Georges Day Balloons St Georges Day Decorations 20 Pcs Red & White Latex Balloons for England National Day
- Price
- £2.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Embravfire 38Pcs England St. Georges Day Decorations Set with Banner Bunting Hand Flags Hanging Swirls Party Eyeglasses Balloons St. Georges Day Decorations Accessories
- Price
- £10.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Solihigh St Georges Day Decorations Bunting Banner with Swirls Balloons Streamers for England National Backdrop Decorations Indoor Outdoor Hanging Decor St. Georges Day Occasion
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Solihigh England Flags with 30pcs England Bunting Flags and 12pcs St Georges Flag Balloons for World Cup Football 2026 Party Decorations Garden Street Bar Indoor Outdoor
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Flankor St Georges Day Decorations - Happy St. Georges Day Banner Swirls Balloons for England National Backdrop Decorations
- Price
- £6.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
37 rising
Sellers
68
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
26%
Top 20: 59%
Open market
48%
- DPKOW15%
- Moorlan10%
- Solihigh9%
- AhfuLife7%
- Luvart6%
- BUSCANDO6%
St Georges Day demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about St Georges Day
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Excellent product”
“reasonably priced”
“The colours are attractive”
“the size is good”
“well put together”
What buyers complain about
66% of reviews“unfortunately high quality football isn't part of the package”
“the picture in advert was a bit misleading”
“A bit larger than I had expected perhaps”
“One reviewer criticises the maroon and cream colours, and they do have a point; surviving flags from the Battle of Trafalgar do have white sections that have faded to cream/beige”
“Hold reinforcement fell off whilst tying to gate”
St Georges Day return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common St Georges Day questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
