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St Georges Day

Fail

Demand is soft, at -45.1% this quarter, so St Georges Day is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£11K/yr39K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
26%top-5 click share · 37 brands · 68 sellers

Flapen Score

St Georges Day against its category

The dotted line is the Home & Garden average. Past it, St Georges Day is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Georges Day market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Georges Day 39K times last year and spent an estimated £11K. The top 5 brands take 47% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
3.6%
Market size, estimated
£11Ka year
Top search term
st georges day decorations29K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £2.50 to £16.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.63 that is £0 to £763 a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£2.50–£16.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£763
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #2,164 within Garden Décor. It carries 146 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
24.9%
Average rank
#2,164in Garden Décor
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
72

04 · Newcomers

Amazon counts 2 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top St Georges Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£215£430£645£8601101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

37 rising

Sellers

68

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

26%

Top 20: 59%

Open market

48%

  • DPKOW15%
  • Moorlan10%
  • Solihigh9%
  • AhfuLife7%
  • Luvart6%
  • BUSCANDO6%

Demand

St Georges Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26FebMarAprMayJunJulJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 166.8× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about St Georges Day

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.09

unfortunately high quality football isn't part of the package

Cheap

Very poor quality product

Advertised Vs Actual Product10%−0.01

the picture in advert was a bit misleading

Not as described

Size-Overall10%0.00

A bit larger than I had expected perhaps

Not what I was expecting these are smaller than the ones Ive had before dont get me wrong still okay just I prefer my others

Color6%+0.35

One reviewer criticises the maroon and cream colours, and they do have a point; surviving flags from the Battle of Trafalgar do have white sections that have faded to cream/beige

The colours are not a true representation of the St Georges flag

Adhesion/Stickiness3%−0.03

Hold reinforcement fell off whilst tying to gate

Love

Quality-Overall31%−0.09

Excellent product

Good quality set

Great quality flags

Value For Money21%+1.36

reasonably priced

Good value

Good value for money

Color7%+0.35

The colours are attractive

The colours are bright

the colours are brilliant

Size-Overall7%0.00

the size is good

The flags are a very good size

a good length

Assembly/Installation5%+0.97

well put together

Easy to assemble

This was very easy to put together for a coffee morning for St. George's Day

Return

0.1% Return rate 43% Fixable by listing

Color17%▁▁▁▁▃█

One reviewer criticises the maroon and cream colours, and they do have a point; surviving flags from the Battle of Trafalgar do have white sections that have faded to cream/beige

The colours are not a true representation of the St Georges flag

Quality-Overall17%▁▁▁▁▇█

unfortunately high quality football isn't part of the package

Cheap

Very poor quality product

Size-Overall15%█▁▁▂▁▂

A bit larger than I had expected perhaps

Not what I was expecting these are smaller than the ones Ive had before dont get me wrong still okay just I prefer my others

Value For Money9%▁▁▁▁▁█

a little expensive

Material Quality8%▁▁▁█▁▁

FAQ

Common St Georges Day questions

Answered from the same tracked data.