st georges day
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great145.78avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Price range
Bad£2.50–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 39K searches
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, st georges day is a £11K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
st georges day market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #2,164
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 24.9%
- Avg brand age
- 30 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
68
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
26%
Top 20: 59%
Open market
48%
- DPKOW15%
- Moorlan10%
- Solihigh9%
- AhfuLife7%
- Luvart6%
- BUSCANDO6%
Demand
Weekly Amazon search volume, last 55 weeks — -45.1% search growth over the last 90 days.Top st georges day products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
England St Georges Day Decorations Kit Happy St Georges Day Banner Swirls Balloons Hanging Decorations Indoor Outdoor Party Celebration Accessories
Moorlan£6.950.0★0 rev
BUSCANDO England St. Georges Day Decorations Banner Bunting Swirls Balloons Streamers - Red - 15cm x 15cm - Polyester/Nylon - Indoor/Outdoor - St. Georges Day Occasion
BUSCANDO£10.394.5★15 rev
DPKOW Happy St. Georges Day Banner Decorations Long Fabric England National Day Banner Red White St George Flag Backdrop for Patriotic Themed Party Decorations 270 * 40cm
DPKOW£4.734.7★149 rev
Embravfire 38Pcs England St. Georges Day Decorations Set with Banner Bunting Hand Flags Hanging Swirls Party Eyeglasses Balloons St. Georges Day Decorations Accessories
Embravfire£10.500.0★0 rev
AhfuLife England St George Bunting for World Cup Party Decorations 2026 30pcs Flags Double Sided Fabric England Bunting for Rugby Football World Cup Six Nations Party Decor (14 x 21 cm - 10m 1 Pack)
AhfuLife£6.604.5★275 rev
Newest
by launch date
Happy St. Georges Day Balloons St Georges Day Decorations 20 Pcs Red & White Latex Balloons for England National Day
Gatwrmth£2.571 rev
Embravfire 38Pcs England St. Georges Day Decorations Set with Banner Bunting Hand Flags Hanging Swirls Party Eyeglasses Balloons St. Georges Day Decorations Accessories
Embravfire£10.500 rev
Solihigh St Georges Day Decorations Bunting Banner with Swirls Balloons Streamers for England National Backdrop Decorations Indoor Outdoor Hanging Decor St. Georges Day Occasion
Solihigh£6.881 rev
Solihigh England Flags with 30pcs England Bunting Flags and 12pcs St Georges Flag Balloons for World Cup Football 2026 Party Decorations Garden Street Bar Indoor Outdoor
Solihigh£9.313 rev
Flankor St Georges Day Decorations - Happy St. Georges Day Banner Swirls Balloons for England National Backdrop Decorations
Flankor£6.980 rev
Trending
90-day click momentum
Henbrandt England Flag Bunting PVC English World Cup/ St Georges Day Party Decoration Accessory
HENBRANDT£2.734.2★
England St Georges Day Decorations Kit Happy St Georges Day Banner Swirls Balloons Hanging Decorations Indoor Outdoor Party Celebration Accessories
Moorlan£6.950.0★
Happy St. Georges Day Decorations - Large St Georges Flag Backdrop Banner Happy St George Buttings Banner White Red Flags Balloons Party Decorations
Luvart£10.064.5★
Luvart Happy St. Georges Day Decorations - St George Day Red White Flag Knight 4 Pcs Buttings 18 Pcs Balloons Party Decorations English Heritage National Pride Patriotism Decor
Luvart£9.244.0★
Solihigh England Flags with 30pcs England Bunting Flags and 12pcs St Georges Flag Balloons for World Cup Football 2026 Party Decorations Garden Street Bar Indoor Outdoor
Solihigh£9.314.6★
What buyers say about st georges day
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“reasonably priced”
“The colours are attractive”
“the size is good”
“well put together”
“Just what I wanted”
“This cotton bunting is lovely quality - proper fabric”
“Brilliant it really brightened up my office”
“Look great as party decorations, very durable and good value for money set”
“can reuse again”
What buyers complain about
“unfortunately high quality football isn't part of the package”
“the picture in advert was a bit misleading”
“A bit larger than I had expected perhaps”
“One reviewer criticises the maroon and cream colours, and they do have a point; surviving flags from the Battle of Trafalgar do have white sections that have faded to cream/beige”
“Hold reinforcement fell off whilst tying to gate”
“a little expensive”
“Not good rain”
“Killed then”
“It's a bit like the fabric of a shower curtain only a bit thinner”
Top return reasons
Common questions
- Is st georges day profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 72 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the st georges day niche?
- 37 brands and 68 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in st georges day?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the st georges day niche?
- Listings span £2.50–£16.87; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.