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Squirrel Trap

Maybe

Products sell for $25.79 on average, inside the sweet spot. But shoppers spend only $121K a year here, so Squirrel Trap is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£121K/yr71K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
48%top-5 click share · 20 brands · 40 sellers

Flapen Score

Squirrel Trap against its category

The dotted line is the Home & Garden average. Past it, Squirrel Trap is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Trap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Trap 71K times last year and spent an estimated £121K. The top 5 brands take 58% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
6.6%
Market size, estimated
£121Ka year
Peak month
November1.7× the quietest month
Top search term
squirrel trap54K searches a year

02 · Price

A sale here is worth £25.79.

Listings sell for £25.79 on average, from £5.92 to £143.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.79 that is £3K to £6K a year per listing.

Average price
£25.79inside the $15 to $100 sweet spot
Price range
£5.92–£143.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #334 within Plant Protection & Pest Control. It carries 678 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
25.5%
Average rank
#334in Plant Protection & Pest Control
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
678per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Squirrel Trap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

40

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

35%

  • The Big Cheese19%
  • Kwaiyole11%
  • KCT11%
  • Defenders10%
  • Goodnature7%
  • Pest Interceptors7%

Demand

Squirrel Trap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Squirrel Trap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel trap54K/yr
  • squirrel traps uk8K/yr
  • squirrel traps5K/yr
  • squirrel traps that kill instantly4K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Trap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.49

Not successful yet

Not effective

Didn't work for me

Pest/Insect Control13%+0.43

no rats caught yet

initially skeptical of the trap

Didnt catch my rodents

Size-Overall10%−0.16

Too small for anyting other than a small rat

In terms of size they're quite large

Too small

Assembly/Installation7%−0.08

Tricky to Set Up

Badly made and difficult to put together

Difficult to set

Quality-Overall5%+1.33

No as good as I thought, poor performance

poor quality

Garbage

Love

Quality-Overall18%+1.33

the build quality is great

The build quality is solid, too

Good quality

Value For Money11%+0.56

Brilliant Price

good value

Good value for money

Ease Of Use10%+0.67

Easy to use

easy to set

easy to set the trap - as you can see from the video

Strength9%

Very strong

Sturdy construction

The cage is sturdy

Pest/Insect Control8%+0.43

Very effective as placing food inside attracts the pest

Very good trap

Fantastic trap

Return

1.6% Return rate 37% Fixable by listing

Size-Overall30%▇█▇▆█▆

Too small for anyting other than a small rat

In terms of size they're quite large

Too small

Functionality-Overall20%▇▆▇█▇█

Not successful yet

Not effective

Didn't work for me

Defective Material/Parts11%▂██▇▆█
Mechanism Issues9%█▇▄█▅▅
Assembly/Installation5%▇▄█▄▃▆

Tricky to Set Up

Badly made and difficult to put together

Difficult to set

FAQ

Common Squirrel Trap questions

Answered from the same tracked data.