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Squirrel Repellent

Pass

Squirrel Repellent scores 69 out of 100, a Pass. Shoppers spend $87K a year here, search demand grew +66.0% this quarter, and returns run at 0.6% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£87K/yr95K searches / yr
90-day growth
+66.0%search demand this quarter
Competition
43%top-5 click share · 20 brands · 25 sellers

Flapen Score

Squirrel Repellent against its category

The dotted line is the Home & Garden average. Past it, Squirrel Repellent is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Repellent 95K times last year and spent an estimated £87K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+66.0%
Conversion, latest week
6.4%
Market size, estimated
£87Ka year
Peak month
May2.7× the quietest month
Top search term
squirrel repellent63K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £6.09 to £23.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.44 that is £1K to £4K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£6.09–£23.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #237 within Plant Protection & Pest Control. It carries 187 reviews at 3.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
22.9%
Average rank
#237in Plant Protection & Pest Control
Average rating
3.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Squirrel Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

27%

  • DD teck18%
  • Crystal Opus17%
  • Generic13%
  • Jeweeio13%
  • Muagoua8%
  • RepellShield6%

Demand

Squirrel Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Squirrel Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel repellent63K/yr
  • squirrel deterrent16K/yr
  • squirrel deterrents for gardens uk9K/yr
  • squirrel repellent loft5K/yr
  • squirrel deterrent for loft3K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall29%−1.05

Dose not work

DOESNT WORK

do not work as described

Pest/Insect Control22%+0.14

Does not deter squirrels

Doesn't stop rats

pests running around

Value For Money8%−0.12

It does seem a little expensive

Waste of Money

what a waste of time and money

Smell5%+1.13

no other fragrances evident

I am a little sceptical as it did smell strongly of citronella

Smell horrible

Quality-Overall4%+0.80

Absolute rubbish

theres no clear feedback

Not very good

Love

Pest/Insect Control22%+0.14

Effective and Safe Pest Control Solution

Effective Natural Pest

This has helped to keep the rats

Smell13%+1.13

The smell is quiet pleasant

The smell is very strong

Smell great

Quality-Overall8%+0.80

Looks well made

Excellent Product

they are well made with a solid construction

Advertised Vs Actual Product7%+0.38

Does what it says

Works exactly as it should

exactly as advertised

Value For Money6%−0.12

Good value

An excellent product with a reasonable price

Value for money

Return

0.6% Return rate 10% Fixable by listing

Functionality-Overall44%▆▄▇▇▅█

Dose not work

DOESNT WORK

do not work as described

Pest/Insect Control15%▆█▅▃▆▂

Does not deter squirrels

Doesn't stop rats

pests running around

Defective Material/Parts7%▁▅█▂▅▃
Advertised Vs Actual Product5%▁▁▇▃█▆

Not doing as expected

this false advertising

False advertising

Charging4%▁▁▃▁█▃

FAQ

Common Squirrel Repellent questions

Answered from the same tracked data.