Is squirrel repellent profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 32 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +66.0%. Flapen's verdict: Worth a look (69/100).

How competitive is the squirrel repellent niche?

20 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in squirrel repellent?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.6%.

When does demand for squirrel repellent peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the squirrel repellent niche?

Listings span £6.09–£23.39; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.

squirrel repellent

Worth a look

Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great186.97

avg incumbent reviews — the moat a new listing must climb

Growth

Great+66.0%

90-day search growth — must beat 0% to launch

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.44

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Okay£6.09–£23.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£87K

£87K/yr · 95K searches

Signals No Dominant Brand Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, squirrel repellent is a £87K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 69/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

squirrel repellent market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £72K–£87K; units × avg price
Conversion rate: 6.4%
Avg BSR: #237
Page quality: 0%
Prime: 84%
Sponsored: 84%
Out of stock: 22.9%
Avg brand age: 23 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

27%

DD teck18%
Crystal Opus17%
Generic13%
Jeweeio13%
Muagoua8%
RepellShield6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +66.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top squirrel repellent search terms

squirrel repellent63K/yr +73.4%4.9% conv.
squirrel deterrent16K/yr +94.3%2.5% conv.
squirrel deterrents for gardens uk9K/yr +82.2%2.2% conv.
squirrel repellent loft5K/yr -42.6%3.8% conv.
squirrel deterrent for loft3K/yr -37.3%4.0% conv.

All search terms

Top squirrel repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NatuSquirrel Ultimate Squirrel Repellent Spray Natural Eco-Friendly Pet & Child Safe Protects Gardens Attics Lofts & Bird Feeders 250ml

Generic£15.263.2★42 rev

Squirrel Repellent Spray Makes 12+ litres. Tried & Tested Concentrated Blend. Natural Peppermint Cinnamon Chilli and Garlic Essential Oil. Humane & Safe Deterrent. Indoor & Outdoor. Crystal Opus

Crystal Opus£9.303.4★739 rev

DD Teck 100% Natural Squirrel Repellent Spray - Prevents Garden Damage Discourage Nesting Protect Wiring Prevents Chewing on Outdoor Furniture Lofts & Attics | Pet-Safe Non-Toxic (100ml Spray)

DD teck£6.092.9★84 rev

24 Pack Peppermint Oil Squirrel Repellent - Squirrel Deterrent with Textile Pouch for Easy Hanging Protects Gardens Attics Camping Lofts Orchard & Bird Feeders

Jeweeio£17.812.7★13 rev

RepellShield Squirrel Repellent Spray - Natural Squirrel Deterrent for Gardens Lofts & Bird Feeders Humane Essential Oil Spray to Protect Outdoor Spaces Lofts & Bird Feeders Safe Non-Toxic 250ml

RepellShield£11.683.0★1,161 rev

Newest

by launch date

12 Pack Peppermint Oil Squirrel Repellent - Squirrel Deterrent with Textile Pouch for Easy Hanging Protects Gardens Attics Camping Orchard & Bird Feeder

Jeweeio£13.906 rev

1mo ago

Peppermint Oil Squirrel Repellent - 24 Pack Squirrel Deterrent with Textile Pouch for Easy Hanging Protects Gardens Attics Camping Lofts Orchard & Bird Feeders

Muagoua£16.887 rev

3mo ago

24 Pack Peppermint Oil Squirrel Repellent - Squirrel Deterrent with Textile Pouch for Easy Hanging Protects Gardens Attics Camping Lofts Orchard & Bird Feeders

Jeweeio£17.8113 rev

3mo ago

Rodent Repellent Aerosol Spray - 600ml - Super Strength Scent Barrier for Rats Mice & Squirrels Indoor & Outdoor Use Long Lasting Odour Control for Homes Garages Lofts Vehicles & Entry Points

READY STEADY DEFEND£11.6132 rev

4mo ago

Cat Repellent for Gardens UK Solar & USB Charging Ultrasonic Cat Scarer with 5 Adjustable Modes PIR Motion Sensor LED Flash Waterproof Outdoor Deterrent for Cats Foxes Squirrels Rabbits Dogs

Lysumurl£21.2224 rev

6mo ago

What buyers say about squirrel repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control22%

“Effective and Safe Pest Control Solution”

Smell13%

“The smell is quiet pleasant”

Quality-Overall8%

“Looks well made”

Advertised Vs Actual Product7%

“Does what it says”

Value For Money6%

“Good value”

Spray/Flow4%

“A very powerful, fine mist spray”

Ease Of Use4%

“Easy to use”

Strength4%

“they dont feel flimsy”

Efficiency3%

“Quite effective”

Design-Overall2%

“Looks good, feels good, time will tell”

What buyers complain about

Functionality-Overall29%

“Dose not work”

Pest/Insect Control22%

“Does not deter squirrels”

Value For Money8%

“It does seem a little expensive”

Smell5%

“no other fragrances evident”

Quality-Overall4%

“Absolute rubbish”

Advertised Vs Actual Product3%

“Not doing as expected”

Size-Overall3%

“Ok, difficult to fit”

Durability2%

“Gave up till the following morning when I went for broke”

Natural Resource Wastage2%

“Waste of Money”

Ease Of Use2%

“What out it just is no use at for any place it was put on”

Top return reasons

Functionality-Overall44%

Pest/Insect Control15%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Charging4%