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Squirrel Proof Bird Feeder

Pass

Squirrel Proof Bird Feeder scores 71 out of 100, a Pass. Shoppers spend an estimated $234K a year here, search demand grew +39.9% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£234K/yr442K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
31%top-5 click share · 25 brands · 82 sellers

Flapen Score

Squirrel Proof Bird Feeder against its category

The dotted line is the Home & Garden average. Past it, Squirrel Proof Bird Feeder is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Proof Bird Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Proof Bird Feeder 442K times last year and spent an estimated £234K. The top 5 brands take 45% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
3.3%
Market size, estimated
£234Ka year
Peak month
June3.5× the quietest month
Top search term
squirrel proof bird feeders uk173K searches a year

02 · Price

A sale here is worth £15.90.

Listings sell for £15.90 on average, from £4.98 to £42.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £15.90 that is £4K to £8K a year per listing.

Average price
£15.90inside the $15 to $100 sweet spot
Price range
£4.98–£42.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #176 within Bird & Wildlife Care. It carries 763 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
67%
Out of stock, average day
16.6%
Average rank
#176in Bird & Wildlife Care
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
763per listing
Listings tracked
52

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Squirrel Proof Bird Feeder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

82

Est. top-5 brand share

45%

Top 20: 97%

Est. top-5 click share

31%

Top 20: 69%

Open market

48%

  • Green Jem12%
  • OakDale Products11%
  • Crystals9%
  • REPEAK7%
  • Kingsyard7%
  • Supa6%

Demand

Squirrel Proof Bird Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Squirrel Proof Bird Feeder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squirrel proof bird feeders uk173K/yr
  • squirrel proof bird feeders54K/yr
  • bird feeders squirrel proof24K/yr
  • caged bird feeders for small birds only13K/yr
  • starling proof bird feeders uk13K/yr
  • squirrel proof bird feeder21K/yr
  • caged bird feeder14K/yr
  • anti squirrel bird feeder13K/yr
  • bird feeder squirrel proof17K/yr
  • squirrel proof bird seed feeders13K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Proof Bird Feeder

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Pest/Insect Control”
0.5%of orders come back
“Definitely did not deter the squirrels in our garden”
A buyer, on “Pest/Insect Control”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Squirrel Proof Bird Feeder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data