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Squirrel Proof Bird Feeder

Pass

Squirrel Proof Bird Feeder scores 71 out of 100, a Pass. Shoppers spend $234K a year here, search demand grew +39.9% this quarter, and returns run at 0.5% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£234K/yr442K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
31%top-5 click share · 25 brands · 82 sellers

Flapen Score

Squirrel Proof Bird Feeder against its category

The dotted line is the Home & Garden average. Past it, Squirrel Proof Bird Feeder is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Proof Bird Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Proof Bird Feeder 442K times last year and spent an estimated £234K. The top 5 brands take 45% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
3.3%
Market size, estimated
£234Ka year
Peak month
June3.5× the quietest month
Top search term
squirrel proof bird feeders uk173K searches a year

02 · Price

A sale here is worth £15.90.

Listings sell for £15.90 on average, from £4.98 to £42.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £15.90 that is £4K to £8K a year per listing.

Average price
£15.90inside the $15 to $100 sweet spot
Price range
£4.98–£42.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #176 within Bird & Wildlife Care. It carries 763 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
67%
Out of stock, average day
16.6%
Average rank
#176in Bird & Wildlife Care
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
763per listing
Listings tracked
52

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Squirrel Proof Bird Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

82

Top-5 brand share

45%

Top 20: 97%

Top-5 click share

31%

Top 20: 69%

Open market

48%

  • Green Jem12%
  • OakDale Products11%
  • Crystals9%
  • REPEAK7%
  • Kingsyard7%
  • Supa6%

Demand

Squirrel Proof Bird Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Squirrel Proof Bird Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel proof bird feeders uk173K/yr
  • squirrel proof bird feeders54K/yr
  • bird feeders squirrel proof24K/yr
  • caged bird feeders for small birds only13K/yr
  • starling proof bird feeders uk13K/yr
  • squirrel proof bird feeder21K/yr
  • caged bird feeder14K/yr
  • anti squirrel bird feeder13K/yr
  • bird feeder squirrel proof17K/yr
  • squirrel proof bird seed feeders13K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Proof Bird Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control14%−0.22

Definitely did not deter the squirrels in our garden

does not stop squirrels

Doesn't deter big birds and squirrels

Size-Overall13%−0.13

This unit was too narrow

Too small

Very large

Value For Money9%+1.09

Although more expensive

a fraction of the price

It wasnt cheap either

Durability7%−0.07

Some just break

smashed into many pieces

broke the plastic in several places

Ease Of Use5%

Bit fiddly to fill

can be a little hard to remove

awkward to use

Love

Quality-Overall25%+1.89

Good quality feeder

Excellent Product

Build quality seems solid

Value For Money15%+1.09

Excellent value

Good for the price

Excellent Value for Money

Strength15%+0.87

of sturdy construction

It is well made

It is sturdy

Advertised Vs Actual Product7%+0.37

AS DESCRIBED

As described

Does what it says

Ease Of Use5%

Easy to use

Easy to refill

Easy to fill

Return

0.5% Return rate 51% Fixable by listing

Size-Overall36%▄▄█▅▆▆

This unit was too narrow

Too small

Very large

Defective Material/Parts16%▆▇▅█▅▆
Advertised Vs Actual Product7%█▆▆▅▅▆

Not as described

picture is misleading

Not as advertised

Functionality-Overall6%▆▃▂█▇▅

doesn't do the job

Not effective

Doesn't work

Durability5%▂▂▃██▇

Some just break

smashed into many pieces

broke the plastic in several places

FAQ

Common Squirrel Proof Bird Feeder questions

Answered from the same tracked data.