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Squirrel Food

Squirrel Food shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 39Growth 50Conversion 95Competition 32Returns 100Price range 73Avg price 57Brand share 32Review moat 61Quality gap 25
This niche Category average

Is Squirrel Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Squirrel Food is a £201K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 53/100.

Squirrel Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.3% over the last 90 days and 12.6% of searches end in a purchase.

£201K

revenue / yr

Units sold / yr20K
Search volume / yr+20.3%123K
Conversion rate12.6%
Avg price£12.88

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 22
Top-5 product click share66%
Open market14%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,051

Top Squirrel Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Extra Select30%
  • MALTBYS' STORES 1904 LTD24%
  • Chubby Pet Products11%
  • Mr Johnson's10%
  • Seedzbox10%
  • Britten and James5%
  • Open — no brand owns it (4 brands, 9%)

Squirrel Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR12.6%Products20Brands10Top 5 Brands86%OOS Rate1.4%Rating4.6★Reviews1,051Avg BSR#54
5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.4×

Top Squirrel Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • squirrel food111K/yr
  • squirrel food just for squirrels8K/yr
  • squirrel feed5K/yr

What reviews say buyers love and hate about Squirrel Food

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Value For Money28%

Great value

Pet Friendly28%

Our squirrels love it

Quality-Overall25%

Great quality very economical

Taste-Overall4%

Good food

Ingredients-Overall3%

Great nuts

What buyers complain about

78% of reviews
Quality-Overall29%

IAM VERY DISAPPOINTED WITH THE QUALITY

Value For Money24%

as it is rather expensive for what it is

Advertised Vs Actual Product21%

The picture on this product Does not do the product justice

Durability4%

Squirrels love them the food didnt last long, 2 days and it was all gone so definitely a success

Common Squirrel Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Squirrel Food 53/100 on Amazon United Kingdom — Worth a look. The niche generates £201K/yr across 20 tracked products. Search demand moved +20.3% over the last 90 days.
Search demand for Squirrel Food on Amazon United Kingdom peaks in Jan–Oct–Nov, where the busiest month runs 2.4× the quietest.