squirrel food
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Price range
Good£4.54–£43.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.88avg listing price — sweet spot $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Market size
Okay£201K£201K/yr · 123K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, squirrel food is a £201K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
squirrel food market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £193K–£258K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 85%
- Out of stock
- 1.4%
- Avg brand age
- 61 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
22
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
9%
- Extra Select30%
- MALTBYS' STORES 1904 LTD24%
- Chubby Pet Products11%
- Mr Johnson's10%
- Seedzbox10%
- Britten and James5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.4×
Top squirrel food search terms
- squirrel food111K/yr
- squirrel food just for squirrels8K/yr
- squirrel feed5K/yr
Top squirrel food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Extra Select Squirrel & Chipmunk Feed In Bucket 1ltr
Extra Select£4.544.4★2,847 rev
3 Litre Refill Bag Squirrel Mixture Premium Wild Life Food Garden Seed Feed (Weight 1.8kg/approx. 3L) 3LW
MALTBYS' STORES 1904 LTD£6.984.7★108 rev
Extra Select Squirrel & Chipmunk Feed In Bucket 5ltr
Extra Select£9.534.4★2,847 rev
Mr Johnsons Wildlife Squirrel Food 900g x 2 Pack
Mr Johnson's£9.014.5★460 rev
Squirrel Food Seed and Nut Feed Mix 900g - SeedzBox Deluxe Squirrel Food - Natural Treats and Snacks for Wild Squirrels - Monkey Nuts Flaked Peas and Whole Maize - Healthy Fats and Vitamin E
Seedzbox£8.994.6★730 rev
Newest
by launch date
Johnston & Jeff 1.2kg Chipmunk & Squirrel Mix Premium Food Wildlife Seed
Johnston & Jeff£6.4020 rev
Kennedy Wild High Energy Squirrel Food Mix (13kg) Premium Mix of Peanuts Hazelnuts Walnuts Almonds Banana Chips & Apple. Specially Formulated for Squirrels.
Kennedy Wild£43.3440 rev
Monkey Nuts For Squirrels 600g - Wild Birds - Parrots - Parakeets - Hamsters - Monkey Nuts In Shells For Feeding Animals - Seedzbox
Seedzbox£8.05213 rev
Chubby Mealworms Natural Seed & Nut Mix Forest Feast Squirrel Food 12.5kg Natural Seed & Nut Mix Food for Chipmunks & Squirrels Feed Includes Sunflower Peanuts Naked Oats Nuts in Shells
Chubby Pet Products£25.93345 rev
Chubby Mealworms Natural Seed & Nut Mix Forest Feast Squirrel Food (5kg) Natural Seed & Nut Mix Food for Chipmunks & Squirrels Feed Includes Sunflower Peanuts Naked Oats Nuts in Shells
Chubby Pet Products£14.43345 rev
Trending
90-day click momentumMonkey Nuts For Squirrels 600g - Wild Birds - Parrots - Parakeets - Hamsters - Monkey Nuts In Shells For Feeding Animals - Seedzbox
Seedzbox£8.054.7★
Superpet Premium Whole Hazelnuts in Shell for Wild Bird Food and Squirrel Food Natural High Energy Bird Food for Garden Wildlife Nutrition and Feeders (0.25kg)
Superpet Ltd£6.294.7★
Extra Select Squirrel & Chipmunk Feed In Bucket 5ltr
Extra Select£9.534.4★
3 Litre Refill Bag Squirrel Mixture Premium Wild Life Food Garden Seed Feed (Weight 1.8kg/approx. 3L) 3LW
MALTBYS' STORES 1904 LTD£6.984.7★
Squirrel Food Seed and Nut Feed Mix 900g - SeedzBox Deluxe Squirrel Food - Natural Treats and Snacks for Wild Squirrels - Monkey Nuts Flaked Peas and Whole Maize - Healthy Fats and Vitamin E
Seedzbox£8.994.6★
What buyers say about squirrel food
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Our squirrels love it”
“Great quality very economical”
“Good food”
“Great nuts”
“Great big bag lots in it”
“Will last a while”
“Wonderful just watching squirrels”
“Reliable”
“Squirrels absolutely love this combination of seeds& nuts”
What buyers complain about
“IAM VERY DISAPPOINTED WITH THE QUALITY”
“as it is rather expensive for what it is”
“The picture on this product Does not do the product justice”
“Squirrels love them the food didnt last long, 2 days and it was all gone so definitely a success”
Common questions
- Is squirrel food profitable to sell on Amazon United Kingdom?
- The niche generates £201K/yr across 20 tracked products. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the squirrel food niche?
- 10 brands and 22 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in squirrel food?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for squirrel food peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the squirrel food niche?
- Listings span £4.54–£43.34; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.