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Squirrel Food

Maybe

Returns run at only 0.0% of orders. But the products selling today already average 4.6★, so Squirrel Food is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£201K/yr123K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
66%top-5 click share · 10 brands · 22 sellers

Flapen Score

Squirrel Food against its category

The dotted line is the Home & Garden average. Past it, Squirrel Food is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Food 123K times last year and spent an estimated £201K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
12.6%
Market size, estimated
£201Ka year
Peak month
November2.4× the quietest month
Top search term
squirrel food111K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £4.54 to £43.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.88 that is £6K to £10K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£4.54–£43.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #54 within Bird & Wildlife Care. It carries 1,051 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
55%
Out of stock, average day
1.4%
Average rank
#54in Bird & Wildlife Care
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Squirrel Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Extra Select30%
  • MALTBYS' STORES 1904 LTD24%
  • Chubby Pet Products11%
  • Mr Johnson's10%
  • Seedzbox10%
  • Britten and James5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Squirrel Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Squirrel Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel food111K/yr
  • squirrel food just for squirrels8K/yr
  • squirrel feed5K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.14

IAM VERY DISAPPOINTED WITH THE QUALITY

Inconsistent quality

Mouldy looking and definitely not premium quality as advertised

Value For Money24%+0.60

as it is rather expensive for what it is

probably more cost effective

a bit pricey

Advertised Vs Actual Product21%−0.13

The picture on this product Does not do the product justice

Not really as advertised

NOT AS SHOWN ON YOUR ADVERT THATS THE REASON I PURCHASED THEM OFF YOU

Durability4%+0.35

Squirrels love them the food didnt last long, 2 days and it was all gone so definitely a success

Love

Value For Money28%+0.60

Great value

Good value

Good value for money

Pet Friendly28%

Our squirrels love it

Happy animals

Birds and squirrels love this

Quality-Overall25%−0.14

Great quality very economical

Excellent quality

Good quality food

Taste-Overall4%+0.50

Good food

Squirrel food really good

Must be good and tasty

Ingredients-Overall3%−0.08

Great nuts

Good variety of seeds

FAQ

Common Squirrel Food questions

Answered from the same tracked data.