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Squirrel Feeder

Pass

Squirrel Feeder scores 66 out of 100, a Pass. Shoppers spend $154K a year here, search demand grew +5.0% this quarter, and returns run at 0.5% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£154K/yr311K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
35%top-5 click share · 41 brands · 53 sellers

Flapen Score

Squirrel Feeder against its category

The dotted line is the Home & Garden average. Past it, Squirrel Feeder is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Feeder 311K times last year and spent an estimated £154K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
3.5%
Market size, estimated
£154Ka year
Peak month
December2.7× the quietest month
Top search term
squirrel feeder201K searches a year

02 · Price

A sale here is worth £14.05.

Listings sell for £14.05 on average, from £4.54 to £43.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.05 that is £1K to £4K a year per listing.

Average price
£14.05under the $15 to $100 sweet spot
Price range
£4.54–£43.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #82 within Bird & Wildlife Care. It carries 312 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
7.5%
Average rank
#82in Bird & Wildlife Care
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Squirrel Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

53

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

35%

Top 20: 81%

Open market

51%

  • REPEAK12%
  • Selections9%
  • Wildlife World8%
  • Supa7%
  • NAVESO7%
  • Zeqeey6%

Demand

Squirrel Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Squirrel Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel feeder201K/yr
  • squirrel feeder just for squirrels24K/yr
  • squirrel house24K/yr
  • squirrel feeders19K/yr
  • squirrel box14K/yr
  • squirrel houses for garden8K/yr
  • metal squirrel feeders4K/yr
  • squirrel boxes for outside4K/yr
  • wooden squirrel feeders4K/yr
  • squirrel care3K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.30

Fell apart

it fell apart

Doesn't last

Quality-Overall15%+0.42

Poor quality control

Bad quality

Why has the quality suddenly deteriorated after all these years

Size-Overall8%

Bit Small

THIS ITEM IS NOT FIT FOR PURPOSE

Quite big

Value For Money7%+0.99

a bit pricey

probably more cost effective

IT IS NOT GOOD ENOUGH FOR THE PRICE

Wood Quality6%−0.10

The wood is quite flimsy

Poor quality wood

Wood to soft

Love

Quality-Overall19%+0.42

Good quality

good quality feeder that I'm very happy to be able to try out

It is a high quality feeder

Value For Money13%+0.99

Excellent value for money

Good Value

Value for money

Strength12%+0.44

It is sturdy

Sturdy box

This is a well built sturdy feeder

Assembly/Installation9%+0.89

easy to put up

Really easy to assemble

Easy to set up

Design-Overall5%+0.12

Designed well

Its well made

Well built

Return

0.5% Return rate 28% Fixable by listing

Size-Overall20%▆▄▄█▅▇

Bit Small

THIS ITEM IS NOT FIT FOR PURPOSE

Quite big

Defective Material/Parts15%█▄▄▆▄▅
Quality-Overall10%▄▄█▅▆▆

Poor quality control

Bad quality

Why has the quality suddenly deteriorated after all these years

Wood Quality9%█▇▃▅█▂

The wood is quite flimsy

Poor quality wood

Wood to soft

Durability7%▂█▃▂▃▄

Fell apart

it fell apart

Doesn't last

FAQ

Common Squirrel Feeder questions

Answered from the same tracked data.