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Squirrel Baffle

Maybe

The products selling today average only 3.6★. But shoppers spend only $53K a year here, so Squirrel Baffle is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£53K/yr55K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
50%top-5 click share · 22 brands · 25 sellers

Flapen Score

Squirrel Baffle against its category

The dotted line is the Home & Garden average. Past it, Squirrel Baffle is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Baffle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Baffle 55K times last year and spent an estimated £53K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
8.2%
Market size, estimated
£53Ka year
Peak month
June2.7× the quietest month
Top search term
squirrel baffle35K searches a year

02 · Price

A sale here is worth £11.81.

Listings sell for £11.81 on average, from £4.53 to £24.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.81 that is £1K to £3K a year per listing.

Average price
£11.81under the $15 to $100 sweet spot
Price range
£4.53–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #182 within Bird & Wildlife Care. It carries 202 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
67%
Out of stock, average day
19.4%
Average rank
#182in Bird & Wildlife Care
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
202per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Squirrel Baffle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

25

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

50%

Top 20: 91%

Open market

32%

  • DIVCHI18%
  • Denny International16%
  • iBorn9%
  • Woodside9%
  • Duminyu8%
  • AuraHome8%

Demand

Squirrel Baffle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Squirrel Baffle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel baffle35K/yr
  • squirrel baffle for bird poles11K/yr
  • baffle dome for bird feeder5K/yr
  • bird feeder baffle5K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Baffle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%−0.04

Not strong enough

Too flimsy

Flimsy

Size-Overall11%+0.53

It was too big

Tricky to fit

Much, much smaller than it seems

Quality-Overall8%+0.83

Absolutely shocking quality

Bad quality

Cheap rubbish

Value For Money7%+0.13

Little bit pricey

A*** this is a little more expensive than others

Not cheap

Assembly/Installation7%−0.08

Assembly Agony

Difficult to install

No instructions included

Love

Quality-Overall20%+0.83

The product is well made

Excellent product

Good solid product

Size-Overall14%+0.53

Excellent fit

Easy to fit

Its nice and large and so far works very well

Pest/Insect Control12%+1.12

Very good keeps the squirrels off

Works perfectly to stop the rats

Helps keep the Crows off

Advertised Vs Actual Product12%+0.94

Exactly what i needed

It actually works

As described

Strength7%−0.04

The dome is sturdy plastic

Solid parts

Very sturdy

Return

0.5% Return rate 63% Fixable by listing

Size-Overall50%▆█▆▇▆▆

It was too big

Tricky to fit

Much, much smaller than it seems

Defective Material/Parts12%█▆▆▅▆▄
Strength6%▇▇▃▇█▇

Not strong enough

Too flimsy

Flimsy

Shape/Style3%▁▂█▁▇█

Does not keep its shape, poor product

was not a cone shape more of a someone has stood on it cone

Does not hold a round shape

Assembly/Installation3%▆▁▆▆█▆

Assembly Agony

Difficult to install

No instructions included

FAQ

Common Squirrel Baffle questions

Answered from the same tracked data.