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Square Cake Tin

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -27.9% this quarter, so Square Cake Tin is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£161K/yr237K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
45%top-5 click share · 29 brands · 39 sellers

Flapen Score

Square Cake Tin against its category

The dotted line is the Home & Garden average. Past it, Square Cake Tin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Cake Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Square Cake Tin 237K times last year and spent an estimated £161K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
6.3%
Market size, estimated
£161Ka year
Peak month
November2.2× the quietest month
Top search term
square cake tin77K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £2.90 to £20.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.81 that is £5K to £8K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£2.90–£20.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #512 within Bakeware. It carries 321 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
18.4%
Average rank
#512in Bakeware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Square Cake Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 falling

Sellers

39

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

45%

Top 20: 85%

Open market

33%

  • Herogo18%
  • Prestige16%
  • RHOLET16%
  • MOUYAT7%
  • Russell Hobbs6%
  • GZMAISULEE5%

Demand

Square Cake Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Square Cake Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • square cake tin77K/yr
  • square baking tin25K/yr
  • 9x9 square baking tin16K/yr
  • 8x8 baking tin12K/yr
  • 9 inch square cake tin13K/yr
  • 8 inch square cake tin12K/yr
  • 20cm square baking tin11K/yr
  • 10 inch square cake tin7K/yr
  • square cake tins for baking10K/yr
  • square baking tray8K/yr

Reviews and returns

What reviews say buyers love and hate about Square Cake Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.21

Wrong size description

Very small

Sizes are smaller than advertised

Advertised Vs Actual Product15%−0.02

Wrong size description

Shouldn't really be advertised at 25cm tins when the interior size

Not the measurements listed in the description

Rusts/Corrodes10%−0.05

Do not put in a dishwasher as they will rust

Already peeled and gone rusty

rust if put in a dishwasher

Adhesion/Stickiness8%

was worried the cakes might stick

non stick coating has come off only after a few times being used in the oven

now sticking in places

Quality-Overall8%+0.95

Not good value or quality

Product is rubbish

Love

Quality-Overall25%+0.95

Excellent quality

Really good quality tins

a neat set, good solid and they will meet my every need

Baking10%+1.00

Bake

Fantastic baking tins

Cooks well

Advertised Vs Actual Product8%−0.02

As described

Does what it says on the tin

Just what I needed

Adhesion/Stickiness7%

None stick, easy to use

Good quality non stick tin

Good quality non stick tray

Size-Overall7%−0.21

Good quality and nice size

Lovely versatile size

Was big enough

Return

1.2% Return rate 79% Fixable by listing

Size-Overall67%▅█▆▆▄▆

Wrong size description

Very small

Sizes are smaller than advertised

Advertised Vs Actual Product5%▆▂▅▇█▁

Wrong size description

Shouldn't really be advertised at 25cm tins when the interior size

Not the measurements listed in the description

Leak-Proof4%▁▁▆▁█▂
Quality-Overall3%▁▁▇▁▁█

Not good value or quality

Product is rubbish

Thickness3%▁▁▂▁█▂

it is thicker

Thinner than expected

FAQ

Common Square Cake Tin questions

Answered from the same tracked data.