Is square cake tin profitable to sell on Amazon United Kingdom?

The niche generates £161K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the square cake tin niche?

29 brands and 39 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in square cake tin?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Rusts/Corrodes. The return rate is 1.2%.

When does demand for square cake tin peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the square cake tin niche?

Listings span £2.90–£20.82; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.

square cake tin

Worth a look

Shows low returns (1.2%), but soft demand (-27.9% this quarter) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great320.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.81

avg listing price — sweet spot $15–$100

Market size

Okay£161K

£161K/yr · 237K searches

Price range

Okay£2.90–£20.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, square cake tin is a £161K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

square cake tin market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £162K–£216K; units × avg price
Conversion rate: 6.3%
Avg BSR: #512
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 18.4%
Avg brand age: 36 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

45%

Top 20: 85%

Open market

33%

Herogo18%
Prestige16%
RHOLET16%
MOUYAT7%
Russell Hobbs6%
GZMAISULEE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top square cake tin search terms

square cake tin77K/yr -32.6%1.0% conv.
square baking tin25K/yr -24.8%1.2% conv.
9x9 square baking tin16K/yr -38.7%2.4% conv.
8x8 baking tin12K/yr -30.9%2.8% conv.
9 inch square cake tin13K/yr -30.7%2.9% conv.
8 inch square cake tin12K/yr -24.5%1.4% conv.
20cm square baking tin11K/yr -33.5%2.8% conv.
10 inch square cake tin7K/yr +12.0%1.5% conv.
square cake tins for baking10K/yr -27.1%1.0% conv.
square baking tray8K/yr -31.7%1.7% conv.

All search terms

Top square cake tin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rholet Square Cake Tin 20cm - 8x8 Baking Tin Non-Stick 2 Inch Deep Cake Pan Carbon Steel with 0.5 mm Thickness for Brownies Cupcakes Christmas Mac n Cheese

RHOLET£9.474.7★958 rev

Prestige x Nadiya Square Cake Tins for Baking - Non Stick 9 Inch Cake Tin Dishwasher Safe Steel Bakeware Teal & Gold

Prestige£7.284.6★316 rev

MOUYAT Cake Tin Set 6 PCS Springform Square Cheesecake Pan Tray with Removable Bottoms Non-Stick Metal Cake Mould for Cakes and Cheesecake 18/20/22/24/26/28 CM

MOUYAT£17.404.1★25 rev

Russell Hobbs Nightfall Stone Springform Pan 24 Cm Leakproof Loose Base

Russell Hobbs£10.924.5★45 rev

Herogo 9 inch Cake Tin Set of 2 Stainless Steel Square Cake Tin for Baking Roasting Brownie Pan Tray Set for Wedding Healthy & Non-Toxic Brushed Surface Dishwasher Safe 23.5cm

Herogo£14.254.7★152 rev

Newest

by launch date

2 Pack Square Cake Tin Silicone Brownie Tin Non Stick Red Silicone Baking Trays for Baking Bread Lasagna Cheesecake Easy Release Silicone Cake Mould Heat Resistant Brownie Tray 19.5x18×5.5cm

JIESHEPR£5.600 rev

4mo ago

Beavorty Square Cake Tin Cake Baking Pan with Removable Bottom Non-Stick Mould for Baking Cheesecake Loose Bottom Tin Oven Safe for Home and Bakery Use

Beavorty£9.870 rev

4mo ago

Springform Cake Tin Set of 3 Non-Stick Loose Bottom | 8 Heart 9 Round 9.5 Square (20/22/24 cm) for Cheesecake Traybakes | Carbon Steel Leak-Resistant

HZXYchen£9.0531 rev

6mo ago

DNTHYRIN 2 PCS Square Cake Tin 20cm Easy-Release Silicone Cake Moulds with Brush Non-Stick Baking Trays & Brownie Pans for Cheesecake Cake Bread and Chocolate Pie

DNTHYRIN£6.414 rev

7mo ago

Square Shaped Cake Tin 2PCS Silicone Square Baking Tin 8 Inch Moulds BPA Free Baking Tray Reusable Cake Baking Pans for Muffins Puddings Bread(Red)

dogmoon£6.3825 rev

8mo ago

What buyers say about square cake tin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent quality”

Baking10%

“Bake”

Advertised Vs Actual Product8%

“As described”

Adhesion/Stickiness7%

“None stick, easy to use”

Size-Overall7%

“Good quality and nice size”

Value For Money6%

“Excellent value”

Strength6%

“They also feel really sturdy”

Ease Of Cleaning5%

“Easy to clean”

Durability4%

“feel durable”

Cooking Experience3%

“Great set for both everyday baking and special occasions”

What buyers complain about

Size-Overall25%

“Wrong size description”

Advertised Vs Actual Product15%

“Wrong size description”

Rusts/Corrodes10%

“Do not put in a dishwasher as they will rust”

Adhesion/Stickiness8%

“was worried the cakes might stick”

Quality-Overall8%

“Not good value or quality”

Functionality-Overall5%

“When you open spring it doesn't release”

Measurement/Reading Accuracy5%

“14.5cm to be exact very dissapointed”

Thickness4%

“it is thicker”

Strength3%

“Bit flimsy”

Ease Of Use3%

“hard to get out if tin”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product5%

Leak-Proof4%

Quality-Overall3%

Thickness3%

Strength3%

Compatibility-Overall2%

Value For Money2%

Weight Heavy2%

Adhesion/Stickiness1%

Common questions

Is square cake tin profitable to sell on Amazon United Kingdom?: The niche generates £161K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the square cake tin niche?: 29 brands and 39 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in square cake tin?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Rusts/Corrodes. The return rate is 1.2%.
When does demand for square cake tin peak?: Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the square cake tin niche?: Listings span £2.90–£20.82; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.