Skip to content

Spurs Mug

Fail

Shoppers spend only $25K a year here, so Spurs Mug is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£25K/yr25K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
60%top-5 click share · 12 brands · 34 sellers

Flapen Score

Spurs Mug against its category

The dotted line is the Home & Garden average. Past it, Spurs Mug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spurs Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spurs Mug 25K times last year and spent an estimated £25K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
9.9%
Market size, estimated
£25Ka year
Peak month
December12.5× the quietest month
Top search term
spurs mug10K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £5.45 to £17.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.34 that is £0 to £1K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£5.45–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,797 within Glassware. It carries 203 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
71%
Out of stock, average day
0.2%
Average rank
#1,797in Glassware
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
203per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Spurs Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

34

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • FOCO41%
  • Tottenham Hotspur19%
  • Hy-Pro10%
  • Bagamug8%
  • GrassVillage5%
  • Banterous4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Spurs Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Spurs Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spurs mug10K/yr
  • tottenham mug10K/yr
  • tottenham hotspur mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Spurs Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dishwasher Safe50%−0.19

Not dishwasher safe

coming off after just 1 cycle on the dishwasher

Engraving/Paint/Sublimation25%−0.09

the paint from the top line of the cup is smudging

Love

Quality-Overall50%+3.34

Good quality mug

Excellent quality

NICE ITEM

Size-Overall21%+0.99

size

My son loves this mug its a fair size too

Design-Overall7%+0.29

Nice design

Gifting Purpose7%−0.09

This was a great gift

Color7%+0.29

good colour

Return

0.5% Return rate 50% Fixable by listing

Size-Overall50%▁██▁▁▁
Handle Quality25%▁▁▁▁▁█
Gifting Purpose25%▁▁▁▁▁█

FAQ

Common Spurs Mug questions

Answered from the same tracked data.