How competitive is the Spurs Mug niche on Amazon United Kingdom?

12 brands and 34 sellers compete in Spurs Mug on Amazon United Kingdom. The top 5 Spurs Mug products take 60% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the Spurs Mug niche?

Spurs Mug sells for £10.34 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.45–£17.68. The average incumbent carries 203 reviews — the moat a new listing must climb.

Spurs Mug

Q: What do buyers complain about in Spurs Mug?

Spurs Mug buyers on Amazon United Kingdom complain most about Dishwasher Safe, Engraving/Paint/Sublimation, the themes mined from the niche's reviews. Its return rate is 0.5%.

a small market ($25K/yr) — Spurs Mug doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Spurs Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spurs Mug is a £25K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Spurs Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.3% over the last 90 days and 9.9% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr2K

Search volume / yr+8.3%25K

Conversion rate9.9%

Avg price£10.34

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 34

Top-5 product click share60%

Open market17%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top Spurs Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FOCO Official Merchandise Tottenham Hotspur Coffee Mug

Price: £8.26
Rating: 4.6/5
Reviews: 1,014
Age: 6y ago

Tottenham Hotspur FC Mug HT Official Merchandise

Price: £8.35
Rating: 4.8/5
Reviews: 30
Age: 9y ago

Hy-Pro Tottenham Hotspur F.C. Ceramic Mug Fd Official Merchandise Blue

Price: £8.09
Rating: 4.6/5
Reviews: 440
Age: 9y ago

FOCO Officially Licensed Tottenham Hotspur Football Tea Coffee Mug

Price: £12.68
Rating: 4.9/5
Reviews: 32
Age: 10mo ago

FOCO Tottenham Hotspur FC Particle Mug Mugs Sports Gift

Price: £8.12
Rating: 4.5/5
Reviews: 14
Age: 2y ago

Newest

by launch date

I Support Spurs and This is only Cup -Gift Boxed Mug Present idea for Fan Tottenham Hotspur Supporter

Price: £5.45
Rating: 4.7/5
Reviews: 102
Age: 8mo ago

Get Trend Tottenham Hotspur Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Spurs)

Price: £13.12
Rating: 4.7/5
Reviews: 28
Age: 9mo ago

FOCO Officially Licensed Tottenham Hotspur Football Tea Coffee Mug

Price: £12.68
Rating: 4.9/5
Reviews: 32
Age: 10mo ago

VIROSA Funny Football Mug This is The Only Cup Ill Be Getting This Year Funny Gift for Spurs Fans Dad Brother or Friend 11oz Ceramic Coffee Cup Birthday Xmas Fathers Day

Price: £7.35
Rating: 4.4/5
Reviews: 198
Age: 1y ago

FOCO Tottenham Hotspur FC Particle Mug Mugs Sports Gift

Price: £8.12
Rating: 4.5/5
Reviews: 14
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

FOCO41%
Tottenham Hotspur19%
Hy-Pro10%
Bagamug8%
GrassVillage5%
Banterous4%
Open — no brand owns it (6 brands, 14%)

Spurs Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR9.9%Products21Brands12Top 5 Brands83%OOS Rate0.2%Rating4.7★Reviews203Avg BSR#1,797

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Top Spurs Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spurs mug10K/yr +6.7%7.8% conv.
tottenham mug10K/yr +9.9%6.0% conv.
tottenham hotspur mug5K/yr +8.2%8.1% conv.

What reviews say buyers love and hate about Spurs Mug

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall50%

“Good quality mug”

Size-Overall21%

“size”

Design-Overall7%

“Nice design”

Gifting Purpose7%

“This was a great gift”

Color7%

“good colour”

What buyers complain about

75% of reviews

Dishwasher Safe50%

“Not dishwasher safe”

Engraving/Paint/Sublimation25%

“the paint from the top line of the cup is smudging”

Spurs Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Handle Quality

25%

3Gifting Purpose

25%

Common Spurs Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spurs Mug 44/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +8.3% over the last 90 days.