Is spurs mug profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).

How competitive is the spurs mug niche?

12 brands and 34 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in spurs mug?

Top complaints mined from reviews: Dishwasher Safe, Engraving/Paint/Sublimation. The return rate is 0.5%.

When does demand for spurs mug peak?

Demand peaks in Nov–Dec; the busiest month runs 12.5× the quietest.

What does it cost to enter the spurs mug niche?

Listings span £5.45–£17.68; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.

spurs mug

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great202.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.34

avg listing price — sweet spot $15–$100

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£5.45–£17.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£25K

£25K/yr · 25K searches

According to Flapen's Amazon United Kingdom niche tracking, spurs mug is a £25K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

spurs mug market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £16K–£21K; units × avg price
Conversion rate: 9.9%
Avg BSR: #1,797
Page quality: 0%
Prime: 71%
Sponsored: 52%
Out of stock: 0.2%
Avg brand age: 61 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

FOCO41%
Tottenham Hotspur19%
Hy-Pro10%
Bagamug8%
GrassVillage5%
Banterous4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +8.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Open Trend

Top spurs mug search terms

spurs mug10K/yr +6.7%7.8% conv.
tottenham mug10K/yr +9.9%6.0% conv.
tottenham hotspur mug5K/yr +8.2%8.1% conv.

All search terms

Top spurs mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOCO Official Merchandise Tottenham Hotspur Coffee Mug

FOCO£8.264.6★1,014 rev

Tottenham Hotspur FC Mug HT Official Merchandise

Tottenham Hotspur£8.354.8★30 rev

Hy-Pro Tottenham Hotspur F.C. Ceramic Mug Fd Official Merchandise Blue

Hy-Pro£8.094.6★440 rev

FOCO Officially Licensed Tottenham Hotspur Football Tea Coffee Mug

FOCO£12.684.9★32 rev

FOCO Tottenham Hotspur FC Particle Mug Mugs Sports Gift

FOCO£8.124.5★14 rev

Newest

by launch date

I Support Spurs and This is only Cup -Gift Boxed Mug Present idea for Fan Tottenham Hotspur Supporter

I Support Football£5.45102 rev

8mo ago

Get Trend Tottenham Hotspur Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Spurs)

Get Trend£13.1228 rev

9mo ago

FOCO Officially Licensed Tottenham Hotspur Football Tea Coffee Mug

FOCO£12.6832 rev

10mo ago

VIROSA Funny Football Mug This is The Only Cup Ill Be Getting This Year Funny Gift for Spurs Fans Dad Brother or Friend 11oz Ceramic Coffee Cup Birthday Xmas Fathers Day

VIROSA£7.35198 rev

1y ago

FOCO Tottenham Hotspur FC Particle Mug Mugs Sports Gift

FOCO£8.1214 rev

2y ago

What buyers say about spurs mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Good quality mug”

Size-Overall21%

“size”

Design-Overall7%

“Nice design”

Gifting Purpose7%

“This was a great gift”

Color7%

“good colour”

What buyers complain about

Dishwasher Safe50%

“Not dishwasher safe”

Engraving/Paint/Sublimation25%

“the paint from the top line of the cup is smudging”

Top return reasons

Size-Overall50%

Handle Quality25%

Gifting Purpose25%

Common questions

Is spurs mug profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).
How competitive is the spurs mug niche?: 12 brands and 34 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in spurs mug?: Top complaints mined from reviews: Dishwasher Safe, Engraving/Paint/Sublimation. The return rate is 0.5%.
When does demand for spurs mug peak?: Demand peaks in Nov–Dec; the busiest month runs 12.5× the quietest.
What does it cost to enter the spurs mug niche?: Listings span £5.45–£17.68; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.