Sprinkler
PassSprinkler scores 79 out of 100, a Pass. Shoppers spend $1.6M a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 79 / 100Top 1% of 5,777 Home & Garden niches · +28 vs the category median of 5179
- Market size
- £1.6M/yr1.4M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 200 sellers
Flapen Score
Sprinkler against its category
The dotted line is the Home & Garden average. Past it, Sprinkler is stronger. Inside it, weaker.
Market
The Sprinkler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sprinkler 1.4M times last year and spent an estimated £1.6M. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 79 out of 100, a Pass.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £1.6Ma year
- Peak month
- July153.7× the quietest month
- Top search term
- sprinkler344K searches a year
02 · Price
A sale here is worth £14.67.
Listings sell for £14.67 on average, from £5.88 to £36.09. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £14.67 that is £44K to £59K a year per listing.
- Average price
- £14.67under the $15 to $100 sweet spot
- Price range
- £5.88–£36.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £44K–£59K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Watering Equipment. It carries 1,730 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Watering Equipment
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,730per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sprinkler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram Garden Sprinkler Automatic Lawn Sprinkler 360 Degree Rotating Grass Lawn Plants Veggies Sprinkler
- Price
- £5.88
- Rating
- 4.3/5
- Reviews
- 946
- Age
- 4y ago
![HOZELOCK - Sprinkler Rotating 79 m : Small-area Base-mounted Spray Sprinkler (ø 10m) Ideal for Small Gardens: 8 Spray Patterns [2515P0000]](https://m.media-amazon.com/images/I/412gEeDfsoL.jpg)
HOZELOCK - Sprinkler Rotating 79 m : Small-area Base-mounted Spray Sprinkler (ø 10m) Ideal for Small Gardens: 8 Spray Patterns [2515P0000]
- Price
- £11.25
- Rating
- 4.2/5
- Reviews
- 4,519
- Age
- 19y ago
Lawn/grass/garden watering/irrigation oscillating Bar Sprinkler Easy Adjustment and Oscillating standard universal click hose connection
- Price
- £13.94
- Rating
- 4.4/5
- Reviews
- 4,331
- Age
- 14y ago
![HOZELOCK - Sprinkler Rotating Plus 254 m: Spray Sprinkler on Sled for Medium-sized Surfaces (ø 18m): 2 Spray Patterns for Even Coverage Watering [2520P0000]](https://m.media-amazon.com/images/I/51gGKw5HwYL.jpg)
HOZELOCK - Sprinkler Rotating Plus 254 m: Spray Sprinkler on Sled for Medium-sized Surfaces (ø 18m): 2 Spray Patterns for Even Coverage Watering [2520P0000]
- Price
- £14.33
- Rating
- 4.5/5
- Reviews
- 1,728
- Age
- 19y ago
Garden lawn/grass adjustable lawn bar oscillating sprinkler Easy to use sprinkler for lawns and borders adjustable oscillating action with wider stable base and universal click hose connection
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 3y ago
Trending
90-day click momentum
Draper 01022 oscillating sprinkler Green and Black
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 8y ago
Diivoo Sprinklers for Lawns Oscillating Water Sprinkler for Garden Large Base Grass Sprinkler with Quick Connect Fitting for Yard Adjustable Width Range and Flow Rate 16 Nozzles Grey
- Price
- £18.89
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 1y ago
Garden lawn/grass adjustable lawn bar oscillating sprinkler Easy to use sprinkler for lawns and borders adjustable oscillating action with wider stable base and universal click hose connection
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 3y ago
WISDOMWELL Sprinkler Rotating For Garden Sprinkler Watering
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 5,180
- Age
- 8y ago
HTLY SPR Garden Sprinkler Automatic Lawn Sprinkler 360 Degree Rotating 3 Arms Adjustable Water Sprinkler System Large Coverage for Garden Plants Lawn Watering Lawn Irrigation
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 981
- Age
- 4y ago
Newest
by launch date
Amazon Basics Whirling Rotating Sprinklers For Yard Green 1-pack
- Price
- £6.62
- Rating
- 4.1/5
- Reviews
- 232
- Age
- 8mo ago
GARDENIX Precision Garden Oscillating Bar Sprinkler with Adjustable Range and Quick-Connect Hose System - 16 Nozzles - Watering for Garden Lawn Grass - Black
- Price
- £11.62
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 1y ago
GARDENIX Precision Garden Oscillating Bar Sprinkler with Adjustable Range and Quick-Connect Hose System - 16 Jet Nozzles - Watering for Garden Lawn Grass
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Diivoo Sprinklers for Lawns Oscillating Water Sprinkler for Garden Large Base Grass Sprinkler with Quick Connect Fitting for Yard Adjustable Width Range and Flow Rate 16 Nozzles Grey
- Price
- £18.89
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 1y ago
EDEN ED17169 Lawn & Garden Essential Oscillating Water Sprinkler For Yard 16 Nozzles Covers up to 3 600 sq. ft
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
200
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
31%
- Hozelock23%
- RAM ONLINE15%
- Cost Wise15%
- Gardena7%
- Dermasy6%
- SolaDirect5%
Demand
Sprinkler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 153.7×
Search terms
Top Sprinkler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sprinkler344K/yr
- garden sprinkler309K/yr
- sprinklers for lawns238K/yr
- lawn sprinkler114K/yr
- water sprinkler for garden71K/yr
- garden sprinklers for lawns60K/yr
- water sprinkler43K/yr
- grass sprinkler30K/yr
- lawn & garden sprinklers30K/yr
- oscillating sprinkler27K/yr
Reviews and returns
What reviews say buyers love and hate about Sprinkler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ignore what others are writing about the flimsy build quality
Average quality
Needs quality control, leaks
it fell apart
Breaks easily
Broke after one month
Poor performance
it failed to work
Did not work
Not too impressed doesn't spray far
limited spray pattern
there is no flow
leaks like a siv
both leak massively
Water leaks
Love
Excellent Value For Money
Great value
Fair Price
Great Sprinkler
Great spray
The spray is consistent
Excellent Product
The build quality feels solid
Great product, as described
As described
Better than expected
Does what it says
Easy and Effective
it is also easy to attach
Easy to operate
Return
0.7% Return rate 24% Fixable by listing
Poor performance
it failed to work
Did not work
Not too impressed doesn't spray far
limited spray pattern
there is no flow
It is not the way it got advertised
The advertised coverage feels extremely misleading
Product does not reflect the ad
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sprinkler questions
Answered from the same tracked data.