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Spring Wreath

Maybe

The average product has only 144 reviews. But demand is soft, at -51.7% this quarter, so Spring Wreath is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£139K/yr479K searches / yr
90-day growth
-51.7%search demand this quarter
Competition
33%top-5 click share · 34 brands · 103 sellers

Flapen Score

Spring Wreath against its category

The dotted line is the Home & Garden average. Past it, Spring Wreath is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spring Wreath 479K times last year and spent an estimated £139K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-51.7%
Conversion, latest week
1.7%
Market size, estimated
£139Ka year
Peak month
March7.0× the quietest month
Top search term
summer wreaths for front door36K searches a year

02 · Price

A sale here is worth £16.69.

Listings sell for £16.69 on average, from £6.78 to £27.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.69 that is £0 to £2K a year per listing.

Average price
£16.69inside the $15 to $100 sweet spot
Price range
£6.78–£27.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #190 within Decorative Accessories. It carries 144 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
76%
Out of stock, average day
12.8%
Average rank
#190in Decorative Accessories
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Spring Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

103

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

33%

Top 20: 80%

Open market

47%

  • colorspec22%
  • Betylifoy7%
  • PERFNIQUE7%
  • LuckyCao6%
  • SogYupk6%
  • Prismoria5%

Demand

Spring Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 7.0×

Search terms

Top Spring Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer wreaths for front door36K/yr
  • summer door wreaths outdoor29K/yr
  • door wreaths outdoor all year63K/yr
  • front door wreaths for summer22K/yr
  • summer door wreath23K/yr
  • summer wreath20K/yr
  • front door decoration22K/yr
  • summer door wreaths8K/yr
  • front door decor9K/yr
  • spring door wreath102K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Wreath

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.46

in my opinion poor cheap quality

very poor quality-looks very fake

Extremely poor quality

Advertised Vs Actual Product17%−0.20

not really as described

Nothing like the picture

doesn't look the same as the picture

Material Quality17%−0.24

Lots of plastic, cheap looking

To plastic looking

Not good quality very plastic I e put it in the bin

Size-Overall13%+0.43

Simply not fit for purpose

Quite large

Pretty small

Value For Money8%+1.46

It is quite expensive

It might be slightly overpriced for what it is

Not worth the price

Love

Quality-Overall25%+0.46

Excellent quality

appears well made

Excellent value, really nice quality and looks very natural even the box is quality

Value For Money18%+1.46

Good for the price

Worth the money

Excellent value

Color13%+0.29

Lovely subtle colour

Love the colours

Lovely neutral tones

Size-Overall8%+0.43

this fits the bill perfectly

Fits our front door perfectly

True to size and looks great

Advertised Vs Actual Product7%−0.20

It is exactly as is pictured

Better than I expected

As described

Return

1.7% Return rate 52% Fixable by listing

Quality-Overall24%▄▅█▆█▅

in my opinion poor cheap quality

very poor quality-looks very fake

Extremely poor quality

Size-Overall23%▅█▇▆▆▇

Simply not fit for purpose

Quite large

Pretty small

Advertised Vs Actual Product20%█▇▅▇▇▇

not really as described

Nothing like the picture

doesn't look the same as the picture

Material Quality14%█▅▅▅▅▆

Lots of plastic, cheap looking

To plastic looking

Not good quality very plastic I e put it in the bin

Color5%▆▇█▄█▃

Colour not deep enough bit pale looking

Very plastic looking lacking in colour too expensive for what it is x disappointing

Colours are garish and awful

FAQ

Common Spring Wreath questions

Answered from the same tracked data.