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Spring Wreath

Maybe

The average product has only 144 reviews. But demand is soft, at -51.7% this quarter, so Spring Wreath is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£139K/yr479K searches / yr
90-day growth
-51.7%search demand this quarter
Competition
33%top-5 click share · 34 brands · 103 sellers

Flapen Score

Spring Wreath against its category

The dotted line is the Home & Garden average. Past it, Spring Wreath is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spring Wreath 479K times last year and spent an estimated £139K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-51.7%
Conversion, latest week
1.7%
Market size, estimated
£139Ka year
Peak month
March7.0× the quietest month
Top search term
summer wreaths for front door36K searches a year

02 · Price

A sale here is worth £16.69.

Listings sell for £16.69 on average, from £6.78 to £27.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.69 that is £0 to £2K a year per listing.

Average price
£16.69inside the $15 to $100 sweet spot
Price range
£6.78–£27.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #190 within Decorative Accessories. It carries 144 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
76%
Out of stock, average day
12.8%
Average rank
#190in Decorative Accessories
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
49

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Spring Wreath products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

103

Est. top-5 brand share

48%

Top 20: 91%

Est. top-5 click share

33%

Top 20: 80%

Open market

47%

  • colorspec22%
  • Betylifoy7%
  • PERFNIQUE7%
  • LuckyCao6%
  • SogYupk6%
  • Prismoria5%

Demand

Spring Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 7.0×

Search terms

Top Spring Wreath search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • summer wreaths for front door36K/yr
  • summer door wreaths outdoor29K/yr
  • door wreaths outdoor all year63K/yr
  • front door wreaths for summer22K/yr
  • summer door wreath23K/yr
  • summer wreath20K/yr
  • front door decoration22K/yr
  • summer door wreaths8K/yr
  • front door decor9K/yr
  • spring door wreath102K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Wreath

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“in my opinion poor cheap quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spring Wreath questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data