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Spoons

Maybe

Returns run at only 0.7% of orders. But prices span $1.35–$13.66, mostly outside the sweet spot, so Spoons is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£293K/yr460K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
54%top-5 click share · 19 brands · 45 sellers

Flapen Score

Spoons against its category

The dotted line is the Home & Garden average. Past it, Spoons is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spoons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spoons 460K times last year and spent an estimated £293K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months
460K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
9.9%
Market size, estimated
£293Ka year
Peak month
December1.4× the quietest month
Top search term
spoons156K searches a year

02 · Price

A sale here is worth £6.46.

Listings sell for £6.46 on average, from £1.35 to £13.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.46 that is £6K to £8K a year per listing.

Average price
£6.46under the $15 to $100 sweet spot
Price range
£1.35–£13.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #25 within Cutlery. It carries 1,002 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#25in Cutlery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,002per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Spoons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

45

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

23%

  • Pleafind22%
  • Berglander19%
  • Dehov11%
  • Kyraton9%
  • Otto Koning9%
  • Navoys7%

Demand

Spoons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Spoons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spoons156K/yr
  • dessert spoons60K/yr
  • spoon70K/yr
  • table spoons41K/yr
  • spoons cutlery28K/yr
  • tablespoons21K/yr
  • desert spoons16K/yr
  • table spoon11K/yr
  • desert spoons set of 611K/yr
  • stainless steel spoons6K/yr

Reviews and returns

What reviews say buyers love and hate about Spoons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.18

Too small

Wrong size

just too big

Quality-Overall17%+1.91

These are not the best quality spoons

Not best quality

Not great quality tho are inexpensive

Strength7%−0.03

Bend easy

also quite flimsy

Awful spoon, actually a dessert spoon and furthermore they are the cheapest possible spoon quality spoon ever didnt know a spoon this flimsy was possible

Thickness7%−0.07

Thin and cheap

Theyre thin

Very thin and can easily bent in half

Durability3%−0.02

Dont think theyll last long

They are also not durable

unlikely to last long in regular use

Love

Quality-Overall37%+1.91

Seem good quality tea spoon

Beautiful quality

Good quality spoons that are shiny and stir tea

Value For Money18%+1.25

Excellent value for money

Excellent value

Fair price

Advertised Vs Actual Product8%+0.49

As described

Perfect just what i needed

Do the job

Size-Overall8%−0.18

Good size

Nice spoons just the right size

Good size little spoons

Strength4%−0.03

Sturdy Tea spoons

They feel sturdy

The spoons feel sturdy

Return

0.7% Return rate 74% Fixable by listing

Size-Overall68%██████

Too small

Wrong size

just too big

Quality-Overall16%▇▇██▇▇

These are not the best quality spoons

Not best quality

Not great quality tho are inexpensive

Advertised Vs Actual Product3%█▃▃▁▃▆

Not as described

Weight Heavy2%▁█▁█▅▁

they are heavy

I would have preferred them a little heavier

Sharpness2%▄▁█▃▇█

FAQ

Common Spoons questions

Answered from the same tracked data.