Is spoons profitable to sell on Amazon United Kingdom?

The niche generates £293K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the spoons niche?

19 brands and 45 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in spoons?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.

When does demand for spoons peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the spoons niche?

Listings span £1.35–£13.66; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.

spoons

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($1.35–$13.66) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,002.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Good£293K

£293K/yr · 460K searches

Avg price

Bad£6.46

avg listing price — sweet spot $15–$100

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Price range

Bad£1.35–£13.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spoons is a £293K/yr Amazon United Kingdom market (460K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

spoons market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £258K–£323K; units × avg price
Conversion rate: 9.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.4%
Avg brand age: 44 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

23%

Pleafind22%
Berglander19%
Dehov11%
Kyraton9%
Otto Koning9%
Navoys7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top spoons search terms

spoons156K/yr -11.0%7.6% conv.
dessert spoons60K/yr -10.4%8.3% conv.
spoon70K/yr -24.4%2.5% conv.
table spoons41K/yr -22.3%10.8% conv.
spoons cutlery28K/yr -17.1%6.5% conv.
tablespoons21K/yr -16.4%10.7% conv.
desert spoons16K/yr -2.1%9.6% conv.
table spoon11K/yr -20.6%5.0% conv.
desert spoons set of 611K/yr -27.3%8.4% conv.
stainless steel spoons6K/yr -9.4%2.9% conv.

All search terms

Top spoons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dinner Spoons Set 12pcs 18.7cm Soup Spoon Berglander Food Grade Stainless Steel Silverware Spoons Metal Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe

Berglander£6.444.6★171 rev

Spoons Set 24-Piece Stainless Steel Dessert Spoons Dining Spoons Mirror Polishing Cutlery Spoons Set Dishwasher Safe (6.7 inches 17cm)

Pleafind£10.454.3★1,006 rev

Kyraton 6 Pieces 19cm Stainless Steel Table and Soup Spoons Dessert Spoons - Dishwasher Safe Set

Kyraton£5.734.6★2,427 rev

Otto Koning - Leipzig Stainless Steel Teaspoons Tea Spoons with Mirror Polished Finish Coffee Spoons with Modern and Elegant Design. (6 Pieces)

Otto Koning£4.224.7★4,854 rev

6.7 Inches Dessert Spoons Set of 8 Durable Stainless Steel Teaspoons Cutlery Spoons for Kitchen Small Table Spoons for Kitchen

Dehov£5.534.6★239 rev

Newest

by launch date

Demitasse Espresso Spoons 12 Pieces 5 Berglander Stainless Steel Mini Coffee Spoons Set Metal Cutlery Small Spoon for Dessert Ice Cream Tea Home Kitchen Restaurant Café Dishwasher Safe

Berglander£5.1352 rev

3mo ago

Dinner Spoons Set 12pcs 18.7cm Soup Spoon Berglander Food Grade Stainless Steel Silverware Spoons Metal Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe

Berglander£6.44171 rev

5mo ago

6.7 Inches Dessert Spoons Set of 8 Durable Stainless Steel Teaspoons Cutlery Spoons for Kitchen Small Table Spoons for Kitchen

Dehov£5.53239 rev

7mo ago

Berglander Dinner Spoons Set 24pcs 18.7cm Food Grade Stainless Steel Silverware Soup Spoon Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe

Berglander£10.56180 rev

9mo ago

Tiokin Soup Spoons 6 Pieces 20.5cm Stainless Steel Tablespoons and Dinner Spoons Dessert Spoons Sliverware Dishwasher Safe

tiokin£5.6660 rev

1y ago

What buyers say about spoons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Seem good quality tea spoon”

Value For Money18%

“Excellent value for money”

Advertised Vs Actual Product8%

“As described”

Size-Overall8%

“Good size”

Strength4%

“Sturdy Tea spoons”

Ease Of Use2%

“Its very nice and handy”

Brightness/Shine/Glow2%

“Very shiny”

Weight Light2%

“light weight”

Weight Heavy2%

“feels nicely balanced in the hand without being too heavy”

Dishwasher Safe1%

“Great size and they are dishwasher safe”

What buyers complain about

Size-Overall38%

“Too small”

Quality-Overall17%

“These are not the best quality spoons”

Strength7%

“Bend easy”

Thickness7%

“Thin and cheap”

Durability3%

“Dont think theyll last long”

Ease Of Cleaning2%

“Totally unacceptable not to have an instruction telling purchasers to thoroughly hand wash the spoons”

Value For Money2%

“bad value for money”

Advertised Vs Actual Product2%

“Not as described”

Weight Heavy1%

“they are heavy”

Handle Quality1%

“Slightly longer length handle”

Top return reasons

Size-Overall68%

Quality-Overall16%

Advertised Vs Actual Product3%

Weight Heavy2%

Sharpness2%

Weight Light1%

Rusts/Corrodes1%

Value For Money1%

Thin1%

Compatibility-Overall1%

Common questions

Is spoons profitable to sell on Amazon United Kingdom?: The niche generates £293K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the spoons niche?: 19 brands and 45 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in spoons?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
When does demand for spoons peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the spoons niche?: Listings span £1.35–£13.66; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.