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Spoons

Spoons shows low returns (0.7%), but prices mostly outside the sweet spot ($1.35–$13.66) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 51Growth 17Conversion 87Competition 52Returns 97Price range 0Avg price 18Brand share 59Review moat 62Quality gap 63
This niche Category average

Is Spoons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spoons is a £293K/yr Amazon United Kingdom market (460K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Spoons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.2% over the last 90 days and 9.9% of searches end in a purchase.

£293K

revenue / yr

Units sold / yr50K
Search volume / yr-15.2%460K
Conversion rate9.9%
Avg price£6.46

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers19 · 45
Top-5 product click share54%
Open market30%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement79%
New entrants (1y)6· 2 succeeded
Avg rating4.4★
Avg reviews1,002

Top Spoons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

45

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

23%

  • Pleafind22%
  • Berglander19%
  • Dehov11%
  • Kyraton9%
  • Otto Koning9%
  • Navoys7%

Spoons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume460KCVR9.9%Products29Brands19Top 5 Brands70%OOS Rate0.4%Rating4.4★Reviews1,002Avg BSR#25
12K8KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Spoons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spoons156K/yr
  • dessert spoons60K/yr
  • spoon70K/yr
  • table spoons41K/yr
  • spoons cutlery28K/yr
  • tablespoons21K/yr
  • desert spoons16K/yr
  • table spoon11K/yr
  • desert spoons set of 611K/yr
  • stainless steel spoons6K/yr

What reviews say buyers love and hate about Spoons

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall37%

Seem good quality tea spoon

Value For Money18%

Excellent value for money

Advertised Vs Actual Product8%

As described

Size-Overall8%

Good size

Strength4%

Sturdy Tea spoons

What buyers complain about

79% of reviews
Size-Overall38%

Too small

Quality-Overall17%

These are not the best quality spoons

Strength7%

Bend easy

Thickness7%

Thin and cheap

Durability3%

Dont think theyll last long

Spoons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Quality-Overall
16%
3Advertised Vs Actual Product
3%
4Weight Heavy
2%
5Sharpness
2%

Common Spoons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spoons 53/100 on Amazon United Kingdom — Worth a look. The niche generates £293K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.
Search demand for Spoons on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.