spoon rest
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,010.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£112K£112K/yr · 422K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Price range
Bad£2.51–£17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spoon rest is a £112K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
spoon rest market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £93K–£111K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #2,368
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 71%
- Out of stock
- 15.5%
- Avg brand age
- 29 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
82
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
36%
Top 20: 69%
Open market
36%
- The Leonardo Collection21%
- LE CREUSET16%
- Cole & Mason11%
- Kyraton6%
- KAMJUNTAR5%
- Zeal5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top spoon rest search terms
- spoon rest205K/yr
- spoon rest kitchen59K/yr
- teaspoon rest22K/yr
- spoon rest ceramic21K/yr
- tea spoon holder16K/yr
- tea spoon rest15K/yr
- ceramic spoon rest16K/yr
- spoon holder kitchen rest13K/yr
- teaspoon holder13K/yr
- kitchen spoon rest8K/yr
Top spoon rest products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cole & Mason Duxford Black/Grey Spoon Rest Kitchen Organisation Utensil Holder Rest for Cooking/Wooden/Tea Spoons Ceramic (H) 20 mm x (D) 105 mm
Cole & Mason£6.184.6★822 rev
The Leonardo Collection Herb Garden Spoon Rest by Jennifer Rose Gallery | Utensil Holder with Botanical Design | Elegant Kitchen Accessory | Rustic Farmhouse Style | Gift for Garden Lovers
The Leonardo Collection£4.214.6★1,862 rev
Le Creuset Stoneware Oval Spoon Rest Meringue 71507157160099
LE CREUSET£11.574.8★1,912 rev
Spoon Rest for Kitchen Ceramic Spoon Rest for Stove Top Spoon Holder Set of 4 Kitchen Counter Coffee 4.8 Inches Heat Resistant Utensil Rest for Countertop Tea Bag Holder Dish Dishwasher Safe
KAMJUNTAR£11.854.9★38 rev
Zeal J149T Spoon Rest Dark Grey
Zeal£4.224.6★2,058 rev
Newest
by launch date
Spoon Rest Kitchen Utensil Holder Ceramic Spoon Rest for Cooking Heat Resistant Spoon Holder for Kitchen Counter Decorative Spoon Rests with Dishwasher Safe Feature
KxrTpx£8.941 rev
Solvio Ceramic Spoon Rest for Kitchen Counter - Handcrafted Spiral Pattern Spoon Holder for Stove Top - Heat Resistant & Dishwasher Safe Cooking Utensil Rest for Ladle Spatula Coffee Spoon
Solvio£7.033 rev
Nangua Ceramic Spoon Holder 5-inch stovetop Spoon Rest Heat-Resistant Kitchen Utensil Rack Suitable for Holding Spoons ladles spatulas Coffee Spoons Tongs and Other Kitchen Utensils (Black)
Nangua£7.785 rev
The Leonardo Collection Jennifer Rose Gallery Highland Cow Spoon Rest | Ceramic Kitchen Utensil Holder | Decorative Highland Cow Design Home Accessory | Perfect Gift for Animal Lovers
The Leonardo Collection£4.2416 rev
The Leonardo Collection Herb Garden Spoon Rest by Jennifer Rose Gallery | Utensil Holder with Botanical Design | Elegant Kitchen Accessory | Rustic Farmhouse Style | Gift for Garden Lovers
The Leonardo Collection£4.211,862 rev
Trending
90-day click momentumNangua Ceramic Spoon Holder 5-inch stovetop Spoon Rest Heat-Resistant Kitchen Utensil Rack Suitable for Holding Spoons ladles spatulas Coffee Spoons Tongs and Other Kitchen Utensils (Black)
Nangua£7.783.8★
Spoon Rest Kitchen Utensil Holder Ceramic Spoon Rest for Cooking Heat Resistant Spoon Holder for Kitchen Counter Decorative Spoon Rests with Dishwasher Safe Feature
KxrTpx£8.945.0★
The Leonardo Collection Finola Stack Sheep Spoon Rest | Durable Spoon Rest Kitchen for Spoons | Tea Spoon Holder for Kicthen & Home | Ideal Utensils Holder & Teaspoon Rest Gift for Women & Men
The Leonardo Collection£2.514.6★
Solvio Ceramic Spoon Rest for Kitchen Counter - Handcrafted Spiral Pattern Spoon Holder for Stove Top - Heat Resistant & Dishwasher Safe Cooking Utensil Rest for Ladle Spatula Coffee Spoon
Solvio£7.034.6★
The Leonardo Collection Herb Garden Spoon Rest by Jennifer Rose Gallery | Utensil Holder with Botanical Design | Elegant Kitchen Accessory | Rustic Farmhouse Style | Gift for Garden Lovers
The Leonardo Collection£4.214.6★
What buyers say about spoon rest
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Good price”
“just what i needed”
“big enough when needed”
“Great shape, well made”
“beautiful color”
“easy to clean”
“Does the job well”
“Nice and sturdy”
What buyers complain about
“Not fit for purpose”
“A bit expensive”
“Such poor quality that it didn't lie flat”
“item is flimsy”
“Not porcelain, cheap plastic”
“so there is a mess around them”
“Too light, doesn't work as intended”
“Very thin”
“does not always lay flat on worktop”
“a darker than”
Top return reasons
Common questions
- Is spoon rest profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 56 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the spoon rest niche?
- 31 brands and 82 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in spoon rest?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.0%.
- When does demand for spoon rest peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the spoon rest niche?
- Listings span £2.51–£17.56; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.