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Spoon Rest

Fail

Demand is soft, at -30.6% this quarter, so Spoon Rest is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£112K/yr422K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
36%top-5 click share · 31 brands · 82 sellers

Flapen Score

Spoon Rest against its category

The dotted line is the Home & Garden average. Past it, Spoon Rest is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spoon Rest market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spoon Rest 422K times last year and spent an estimated £112K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
3.6%
Market size, estimated
£112Ka year
Peak month
December2.2× the quietest month
Top search term
spoon rest205K searches a year

02 · Price

A sale here is worth £7.41.

Listings sell for £7.41 on average, from £2.51 to £17.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.41 that is £741 to £2K a year per listing.

Average price
£7.41under the $15 to $100 sweet spot
Price range
£2.51–£17.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£741–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #2,368 within Cutlery. It carries 1,010 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
15.5%
Average rank
#2,368in Cutlery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,010per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spoon Rest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

82

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

36%

Top 20: 69%

Open market

36%

  • The Leonardo Collection21%
  • LE CREUSET16%
  • Cole & Mason11%
  • Kyraton6%
  • KAMJUNTAR5%
  • Zeal5%

Demand

Spoon Rest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Spoon Rest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spoon rest205K/yr
  • spoon rest kitchen59K/yr
  • teaspoon rest22K/yr
  • spoon rest ceramic21K/yr
  • tea spoon holder16K/yr
  • tea spoon rest15K/yr
  • ceramic spoon rest16K/yr
  • spoon holder kitchen rest13K/yr
  • teaspoon holder13K/yr
  • kitchen spoon rest8K/yr

Reviews and returns

What reviews say buyers love and hate about Spoon Rest

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.02

Not fit for purpose

Its big

tiny

Value For Money17%−0.08

A bit expensive

Overpriced for what it is

overpriced

Quality-Overall16%+0.56

Such poor quality that it didn't lie flat

Very flimsy and not good quality

Awful quality

Strength6%−0.04

item is flimsy

It wobbles alot

Its so flimsy

Material Quality5%−0.05

Not porcelain, cheap plastic

Cheap price of silicone

Low quality silicone

Love

Quality-Overall24%+0.56

Excellent product

Good quality modern look

are well made

Ease Of Use10%+0.93

Easy to use

but they also come in handy as

easy to clear

Value For Money10%−0.08

Good price

Great value

Worth the money

Advertised Vs Actual Product8%+0.62

just what i needed

Does what its supposed to do

As expected

Size-Overall8%−0.02

big enough when needed

Size is just right

Great good size for spoons

Return

1.0% Return rate 55% Fixable by listing

Size-Overall28%▇▆▅███

Not fit for purpose

Its big

tiny

Color21%█▇▆▄▅▂

a darker than

A little darker green than the photo

Defective Material/Parts13%▃▅██▆▇
Quality-Overall10%▂▃▄█▆▅

Such poor quality that it didn't lie flat

Very flimsy and not good quality

Awful quality

Strength7%▅██▅▁▇

item is flimsy

It wobbles alot

Its so flimsy

FAQ

Common Spoon Rest questions

Answered from the same tracked data.