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Spoon Rest

soft demand (-30.6% this quarter) — Spoon Rest doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 27Growth 10Conversion 45Competition 79Returns 95Price range 17Avg price 21Brand share 76Review moat 62Quality gap 23
This niche Category average

Is Spoon Rest profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spoon Rest is a £112K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Spoon Rest: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.6% over the last 90 days and 3.6% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr15K
Search volume / yr-30.6%422K
Conversion rate3.6%
Avg price£7.41

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers31 · 82
Top-5 product click share36%
Open market41%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement71%
New entrants (1y)16· 0 succeeded
Avg rating4.6★
Avg reviews1,010

Top Spoon Rest products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

82

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

36%

Top 20: 69%

Open market

36%

  • The Leonardo Collection21%
  • LE CREUSET16%
  • Cole & Mason11%
  • Kyraton6%
  • KAMJUNTAR5%
  • Zeal5%

Spoon Rest demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume422KCVR3.6%Products56Brands31Top 5 Brands59%OOS Rate15.5%Rating4.6★Reviews1,010Avg BSR#2,368
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Top Spoon Rest search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spoon rest205K/yr
  • spoon rest kitchen59K/yr
  • teaspoon rest22K/yr
  • spoon rest ceramic21K/yr
  • tea spoon holder16K/yr
  • tea spoon rest15K/yr
  • ceramic spoon rest16K/yr
  • spoon holder kitchen rest13K/yr
  • teaspoon holder13K/yr
  • kitchen spoon rest8K/yr

What reviews say buyers love and hate about Spoon Rest

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall24%

Excellent product

Ease Of Use10%

Easy to use

Value For Money10%

Good price

Advertised Vs Actual Product8%

just what i needed

Size-Overall8%

big enough when needed

What buyers complain about

80% of reviews
Size-Overall19%

Not fit for purpose

Value For Money17%

A bit expensive

Quality-Overall16%

Such poor quality that it didn't lie flat

Strength6%

item is flimsy

Material Quality5%

Not porcelain, cheap plastic

Spoon Rest return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Color
21%
3Defective Material/Parts
13%
4Quality-Overall
10%
5Strength
7%

Common Spoon Rest questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spoon Rest 46/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 56 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -30.6% over the last 90 days.
Search demand for Spoon Rest on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.2× the quietest.