sponge holder
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,882.22avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.62–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.07avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 270K searches
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sponge holder is a £72K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
sponge holder market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £65K–£81K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 8.7%
- Avg brand age
- 26 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
43
Top-5 brand share
43%
Top 20: 90%
Top-5 click share
34%
Top 20: 82%
Open market
52%
- TAILI12%
- HapiRm11%
- Sinnsally9%
- GLADFRESIT6%
- CYZBL5%
- Gunwon5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sponge holder search terms
- sponge holder100K/yr
- sponge holder for kitchen sink59K/yr
- kitchen sponge holder44K/yr
- sink sponge holder30K/yr
- dish sponge holder11K/yr
- kitchen sink sponge holder9K/yr
- washing up sponge holder4K/yr
- sponge caddy4K/yr
- kitchen sponge holder sink7K/yr
Top sponge holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
TAILI£11.184.3★2,522 rev
Sinnsally Sink Caddy Tidy Organiser with Self Draining Tray Sponge Holder Sink Storage Rack Washing up Utensil Caddy for Countertop Kitchen Accessories & Organisation
Sinnsally£8.504.4★736 rev
GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom
GLADFRESIT£3.534.1★28 rev
HapiRm Kitchen Sink Caddy Black- Self-draining Sponge Holder with Brush Holder and Dishcloth Holder Stainless Steel Sink Tidy Organiser for Countertop Kitchen Storage & Organisation
HapiRm£9.594.4★1,445 rev
CYZBL Multifunctional Kitchen Sink Storage Organiser Black Stainless Steel Sponge Holder Countertop Cleaning Rack with Removable Dish Cloth Hanger Washing up Caddy for Kitchen Bathroom (Black)
CYZBL£6.564.1★162 rev
Newest
by launch date
Grevosea Sponge Holder for Kitchen Sink 4.9x3.9 Inch Silicone Sponge Dish Soap Dish with Drainage Soap Holder for Shower Bathroom Scrubbers Kitchen Sink Organizer Accessories (Grey)
Grevosea£4.1317 rev
TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)
TidyTrove£8.25130 rev
Huilaimi Sink Caddy Sponge Holder for Kitchen Sink with High Brush Holder Rustproof and Strong anti slip Self Draining spout is idealKeep Countertop Organizer Black
Huilaimi£7.7699 rev
TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
TAILI£11.182,522 rev
KEMDH Kitchen Sink Caddy Organiser Sink Tidy with Removable Brush Holder Sponge & Soap Holder Stainless Steel Cleaning Utensil Caddy for Kitchen Black
KEMDH£8.07177 rev
Trending
90-day click momentumTAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
TAILI£11.184.3★
HapiRm Kitchen Sink Caddy Tidy - M-Shaped Sponge Holder for Kitchen Sink
HapiRm£8.224.3★
Sponge Holder for Kitchen Sink Stainless Steel Kitchen Sink Organiser
ACIELANNA£6.684.2★
TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)
TidyTrove£8.254.5★
GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom
GLADFRESIT£3.534.1★
What buyers say about sponge holder
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“fits everything that I need”
“As Advertised”
“easy to clean”
“Handy”
“Clever design”
“worth the money”
“Solid product”
“As described and simple to put together”
“it feels durable”
What buyers complain about
“Not as I expected low quality”
“Too small”
“But started to rust”
“I can't see it lasting very long”
“A bit flimsy”
“Despite leaving overnight on dry surface before using still not adhered and falls off”
“But overpriced for what is it”
“The item keeps coming undone, had better”
“No instructions for it its built”
“The tray at bottom keeps slipping off”
Top return reasons
Common questions
- Is sponge holder profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the sponge holder niche?
- 34 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in sponge holder?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Rusts/Corrodes. The return rate is 2.1%.
- When does demand for sponge holder peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sponge holder niche?
- Listings span £2.62–£18.84; the average listing price is £8.07 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.