Sponge Holder
FailShoppers spend only $72K a year here, so Sponge Holder is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £72K/yr270K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 43 sellers
Flapen Score
Sponge Holder against its category
The dotted line is the Home & Garden average. Past it, Sponge Holder is stronger. Inside it, weaker.
Market
The Sponge Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sponge Holder 270K times last year and spent an estimated £72K. The top 5 brands take 43% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £72Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- sponge holder100K searches a year
02 · Price
A sale here is worth £8.07.
Listings sell for £8.07 on average, from £2.62 to £18.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.07 that is £807 to £2K a year per listing.
- Average price
- £8.07under the $15 to $100 sweet spot
- Price range
- £2.62–£18.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £807–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #181 within Kitchen Storage Accessories. It carries 2,882 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 8.7%
- Average rank
- #181in Kitchen Storage Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,882per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Sponge Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
- Price
- £11.18
- Rating
- 4.3/5
- Reviews
- 2,522
- Age
- 1y ago
Sinnsally Sink Caddy Tidy Organiser with Self Draining Tray Sponge Holder Sink Storage Rack Washing up Utensil Caddy for Countertop Kitchen Accessories & Organisation
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 736
- Age
- 2y ago
GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom
- Price
- £3.53
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 2y ago
HapiRm Kitchen Sink Caddy Black- Self-draining Sponge Holder with Brush Holder and Dishcloth Holder Stainless Steel Sink Tidy Organiser for Countertop Kitchen Storage & Organisation
- Price
- £9.59
- Rating
- 4.4/5
- Reviews
- 1,445
- Age
- 2y ago
CYZBL Multifunctional Kitchen Sink Storage Organiser Black Stainless Steel Sponge Holder Countertop Cleaning Rack with Removable Dish Cloth Hanger Washing up Caddy for Kitchen Bathroom (Black)
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 2y ago
Trending
90-day click momentumTAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
- Price
- £11.18
- Rating
- 4.3/5
- Reviews
- 2,522
- Age
- 1y ago
HapiRm Kitchen Sink Caddy Tidy - M-Shaped Sponge Holder for Kitchen Sink
- Price
- £8.22
- Rating
- 4.3/5
- Reviews
- 224
- Age
- 3y ago
Sponge Holder for Kitchen Sink Stainless Steel Kitchen Sink Organiser
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 2y ago
TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago
GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom
- Price
- £3.53
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 2y ago
Newest
by launch date
Grevosea Sponge Holder for Kitchen Sink 4.9x3.9 Inch Silicone Sponge Dish Soap Dish with Drainage Soap Holder for Shower Bathroom Scrubbers Kitchen Sink Organizer Accessories (Grey)
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago
TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago
Huilaimi Sink Caddy Sponge Holder for Kitchen Sink with High Brush Holder Rustproof and Strong anti slip Self Draining spout is idealKeep Countertop Organizer Black
- Price
- £7.76
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
- Price
- £11.18
- Rating
- 4.3/5
- Reviews
- 2,522
- Age
- 1y ago
KEMDH Kitchen Sink Caddy Organiser Sink Tidy with Removable Brush Holder Sponge & Soap Holder Stainless Steel Cleaning Utensil Caddy for Kitchen Black
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
43
Top-5 brand share
43%
Top 20: 90%
Top-5 click share
34%
Top 20: 82%
Open market
52%
- TAILI12%
- HapiRm11%
- Sinnsally9%
- GLADFRESIT6%
- CYZBL5%
- Gunwon5%
Demand
Sponge Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sponge Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sponge holder100K/yr
- sponge holder for kitchen sink59K/yr
- kitchen sponge holder44K/yr
- sink sponge holder30K/yr
- dish sponge holder11K/yr
- kitchen sink sponge holder9K/yr
- washing up sponge holder4K/yr
- sponge caddy4K/yr
- kitchen sponge holder sink7K/yr
Reviews and returns
What reviews say buyers love and hate about Sponge Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as I expected low quality
Poor quality
cheap quality
Too small
not great fit
a little bigger
But started to rust
Metal so it rusts
got very rusty very soon
I can't see it lasting very long
Not asomg lasting as hoped
falls off within a day
A bit flimsy
Not the most robust item
Not sturdy enough
Love
The quality is solid
Decent quality
Is well made product
fits everything that I need
Fits just right
Easy to fit
As Advertised
Better than expected
As described
easy to clean
Keeps kitchen area tidy
Looks smart and is easy to clean under
Handy
Easy to clean
This is such a handy little thing
Return
2.1% Return rate 73% Fixable by listing
Too small
not great fit
a little bigger
Despite leaving overnight on dry surface before using still not adhered and falls off
it does not stick very well
not sticky poor quality
Not as I expected low quality
Poor quality
cheap quality
A bit flimsy
Not the most robust item
Not sturdy enough
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sponge Holder questions
Answered from the same tracked data.