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spode christmas tree

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 13Conversion 8Competition 83Returns 82Price range 85Avg price 95Brand share 0Review moat 90Quality gap 23

Avg price

Incredible£29.86

avg listing price — sweet spot $15–$100

Review moat

Great207.53

avg incumbent reviews — the moat a new listing must climb

Price range

Great£8.73–£105.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£23K

£23K/yr · 126K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, spode christmas tree is a £23K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

spode christmas tree market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£45K–£60K
units × avg price
Conversion rate
0.6%
Avg BSR
#685
Page quality
0%
Prime
84%
Sponsored
6%
Out of stock
6.8%
Avg brand age
51 months
Avg seller age
200 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

3 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 79%

Open market

0%

  • Spode86%
  • Portmeirion10%
  • Pimpernel5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -23.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.6×

Top spode christmas tree search terms

  • spode38K/yr
  • spode christmas tree60K/yr
  • spode christmas27K/yr
All search terms

Top spode christmas tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£4674%£9346%£1K8%£2K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about spode christmas tree

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Its really a good deal for Spode set”

Quality-Overall19%

“Great quality”

Collectibles13%

“Added to my growing collection”

Color7%

“Lovely colour”

Gifting Purpose7%

“Gift, she loves them”

Shape/Style7%

“These look good - very traditional”

Locally Manufactured7%

“Great plates, resistant and made in the uk”

Washability4%

“Washes well”

Strength3%

“very strong big mug you won't be disappointed with them”

Advertised Vs Actual Product3%

“exactly as in pictures”

What buyers complain about

Size-Overall50%

“They are tiny”

Quality-Overall50%

“This was not top quality so disappointing”

Top return reasons

Size-Overall50%
Color16%
Value For Money11%
Compatibility-Overall5%
Defective Material/Parts5%
Weight Heavy5%
Quality-Overall5%
Unsustainable Design3%

Common questions

Is spode christmas tree profitable to sell on Amazon United Kingdom?
The niche generates £23K/yr across 32 tracked products. 90-day search growth is -23.6%. Flapen's verdict: Skip it (40/100).
How competitive is the spode christmas tree niche?
3 brands and 27 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in spode christmas tree?
Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 1.7%.
When does demand for spode christmas tree peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 20.6× the quietest.
What does it cost to enter the spode christmas tree niche?
Listings span £8.73–£105.39; the average listing price is £29.86 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.