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Spode Christmas Tree

Fail

The top 5 brands take 100% of clicks, so Spode Christmas Tree is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£23K/yr126K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
32%top-5 click share · 3 brands · 27 sellers

Flapen Score

Spode Christmas Tree against its category

The dotted line is the Home & Garden average. Past it, Spode Christmas Tree is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spode Christmas Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spode Christmas Tree 126K times last year and spent an estimated £23K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.6%
Market size, estimated
£23Ka year
Peak month
December20.6× the quietest month
Top search term
spode38K searches a year

02 · Price

A sale here is worth £29.86.

Listings sell for £29.86 on average, from £8.73 to £105.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.86 that is £0 to £3K a year per listing.

Average price
£29.86inside the $15 to $100 sweet spot
Price range
£8.73–£105.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #685 within Cutlery. It carries 208 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
84%
Out of stock, average day
6.8%
Average rank
#685in Cutlery
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
208per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Spode Christmas Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£467£934£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 79%

Open market

0%

  • Spode86%
  • Portmeirion10%
  • Pimpernel5%

Demand

Spode Christmas Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.6×

Search terms

Top Spode Christmas Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spode38K/yr
  • spode christmas tree60K/yr
  • spode christmas27K/yr

Reviews and returns

What reviews say buyers love and hate about Spode Christmas Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.10

They are tiny

Quality-Overall50%−0.08

This was not top quality so disappointing

Love

Value For Money22%+1.53

Its really a good deal for Spode set

a good price

Value foe money

Quality-Overall19%−0.08

Great quality

Beautiful, nice quality

A Great Item

Collectibles13%+0.84

Added to my growing collection

new addition to my collection

What we needed to add to our collection

Color7%+0.39

Lovely colour

Gifting Purpose7%+0.39

Gift, she loves them

Return

1.7% Return rate 66% Fixable by listing

Size-Overall50%▅▁▁▅█▄

They are tiny

Color16%█▁▁▁▁▇
Value For Money11%▁▁▁▁▁█
Compatibility-Overall5%█▁▁▁▁▁
Defective Material/Parts5%▁█▁▁▁▁

FAQ

Common Spode Christmas Tree questions

Answered from the same tracked data.