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Splash Guard

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -26.4% this quarter, so Splash Guard is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£157K/yr190K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
55%top-5 click share · 21 brands · 44 sellers

Flapen Score

Splash Guard against its category

The dotted line is the Home & Garden average. Past it, Splash Guard is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Splash Guard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Splash Guard 190K times last year and spent an estimated £157K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
9.6%
Market size, estimated
£157Ka year
Peak month
January1.6× the quietest month
Top search term
frying pan splatter guard49K searches a year

02 · Price

A sale here is worth £8.62.

Listings sell for £8.62 on average, from £3.92 to £34.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.62 that is £4K to £6K a year per listing.

Average price
£8.62under the $15 to $100 sweet spot
Price range
£3.92–£34.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,890 within Splatter Screens. It carries 553 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#1,890in Splatter Screens
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Splash Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 flat

Sellers

44

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

55%

Top 20: 94%

Open market

21%

  • Apidgrowth37%
  • APLUMTREE16%
  • Snowyee8%
  • Generic7%
  • TIJAR5%
  • Chef Aid5%

Demand

Splash Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Splash Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frying pan splatter guard49K/yr
  • splatter screen for frying pan36K/yr
  • splatter guard41K/yr
  • splash guard for frying pan12K/yr
  • splatter guard for frying13K/yr
  • splatter screen5K/yr
  • frying pan cover5K/yr
  • frying pan cover splatter screen5K/yr
  • oil splatter guard4K/yr
  • cooking splash guard4K/yr

Reviews and returns

What reviews say buyers love and hate about Splash Guard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength22%−0.25

quite flimsy

Flimsy

Really flimsy

Size-Overall18%−0.01

Not fit for purpose

The holes in the mesh are far too big

Too big

Quality-Overall13%+0.80

Really flimsy and feels poor quality

Really cheap quality

Not great quality

Rusts/Corrodes8%−0.10

Rusts After 1st Wash

Rusty POC

the metal underneath rusted

Functionality-Overall5%−0.12

doesnt rly do its job well

Doesn't work

it still manages to get through

Love

Quality-Overall18%+0.80

Very good quality and easy to clean, perfect size, much better than others we have owned

Excellent product

Very well made

Advertised Vs Actual Product13%+0.84

Exactly what I needed

Does what it needs to

It does the job

Value For Money11%+0.67

GOOD PRICE

Great value

excellent value for money

Ease Of Cleaning10%+0.76

Easy clean

Easy to wash

Less mess ideal

Size-Overall7%−0.01

fits well

fit for the purpose intended

Three sizes come in handy

Return

0.9% Return rate 56% Fixable by listing

Size-Overall45%▄▅▆▇▆█

Not fit for purpose

The holes in the mesh are far too big

Too big

Quality-Overall8%█▂▂▁▅▃

Really flimsy and feels poor quality

Really cheap quality

Not great quality

Defective Material/Parts7%▅██▄▄▃
Strength5%▂█▅█▂▅

quite flimsy

Flimsy

Really flimsy

Rusts/Corrodes5%▄▅▅▄█▃

Rusts After 1st Wash

Rusty POC

the metal underneath rusted

FAQ

Common Splash Guard questions

Answered from the same tracked data.