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Splash Guard

Splash Guard shows low returns (0.9%), but soft demand (-26.4% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 33Growth 12Conversion 85Competition 50Returns 95Price range 64Avg price 24Brand share 52Review moat 74Quality gap 88
This niche Category average

Is Splash Guard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Splash Guard is a £157K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.

Splash Guard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.4% over the last 90 days and 9.6% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr20K
Search volume / yr-26.4%190K
Conversion rate9.6%
Avg price£8.62

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers21 · 44
Top-5 product click share55%
Open market26%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)9· 0 succeeded
Avg rating4.1★
Avg reviews553

Top Splash Guard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 flat

Sellers

44

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

55%

Top 20: 94%

Open market

21%

  • Apidgrowth37%
  • APLUMTREE16%
  • Snowyee8%
  • Generic7%
  • TIJAR5%
  • Chef Aid5%

Splash Guard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR9.6%Products26Brands21Top 5 Brands74%OOS Rate1.5%Rating4.1★Reviews553Avg BSR#1,890
5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Splash Guard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frying pan splatter guard49K/yr
  • splatter screen for frying pan36K/yr
  • splatter guard41K/yr
  • splash guard for frying pan12K/yr
  • splatter guard for frying13K/yr
  • splatter screen5K/yr
  • frying pan cover5K/yr
  • frying pan cover splatter screen5K/yr
  • oil splatter guard4K/yr
  • cooking splash guard4K/yr

What reviews say buyers love and hate about Splash Guard

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall18%

Very good quality and easy to clean, perfect size, much better than others we have owned

Advertised Vs Actual Product13%

Exactly what I needed

Value For Money11%

GOOD PRICE

Ease Of Cleaning10%

Easy clean

Size-Overall7%

fits well

What buyers complain about

77% of reviews
Strength22%

quite flimsy

Size-Overall18%

Not fit for purpose

Quality-Overall13%

Really flimsy and feels poor quality

Rusts/Corrodes8%

Rusts After 1st Wash

Functionality-Overall5%

doesnt rly do its job well

Splash Guard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Quality-Overall
8%
3Defective Material/Parts
7%
4Strength
5%
5Rusts/Corrodes
5%

Common Splash Guard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Splash Guard 54/100 on Amazon United Kingdom — Worth a look. The niche generates £157K/yr across 26 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -26.4% over the last 90 days.
Search demand for Splash Guard on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.