splash guard
Worth a lookShows low returns (0.9%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good553.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.92–£34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£157K£157K/yr · 190K searches
Avg price
Bad£8.62avg listing price — sweet spot $15–$100
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, splash guard is a £157K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
splash guard market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £129K–£172K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #1,890
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 81%
- Out of stock
- 1.5%
- Avg brand age
- 37 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 flat
Sellers
44
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
55%
Top 20: 94%
Open market
21%
- Apidgrowth37%
- APLUMTREE16%
- Snowyee8%
- Generic7%
- TIJAR5%
- Chef Aid5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top splash guard search terms
- frying pan splatter guard49K/yr
- splatter screen for frying pan36K/yr
- splatter guard41K/yr
- splash guard for frying pan12K/yr
- splatter guard for frying13K/yr
- splatter screen5K/yr
- frying pan cover5K/yr
- frying pan cover splatter screen5K/yr
- oil splatter guard4K/yr
- cooking splash guard4K/yr
Top splash guard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Pieces Splatter Guard Stainless Steels Mesh Splatter Scree Handle for Frying Pan Cooking (9.8 inch 11.4 inch 13 inch) Splash-Proof Scald Oil Proof Strainer Drain Board
APLUMTREE£12.304.3★279 rev
Splatter Screen for Frying Pan Grease Splatter Guard Heat-Resistant Splatter Guards for Frying Silicone Splatter Screen for Everyday Cooking Dishwasher Safe 16in×12in×0.5in
Apidgrowth£7.704.6★1,018 rev
Splatter Screen for Cooking Perforated Stainless Steel 13 Inch Stainless Steel Grease Splatter Guard Comfortable Grip Shield from Splashing Oil
Apidgrowth£7.974.5★292 rev
Apidgrowth Silicone Splatter Screen Heat-Resistant Splatter Guards for Frying Pan Grease Splatter Guard Silicone Splatter Screen for Cooking Dishwasher Safe 16in×12in×0.5in
Apidgrowth£7.694.5★292 rev
Snowyee Stainless Steel Frying Pan Splatter Guard 2 Pack 33/25 cm
Snowyee£9.814.4★2,029 rev
Newest
by launch date
19cm Oil Splatter Guard Stainless Steel Mesh Screen for Frying Pans Red
Wangqiuqiu£4.161 rev
GEEZY Splatter Screen for Frying Pan 29cm - Prevents Hot Grease Skin Burns Fine Mesh Steel Lid Central Handle Steam Release - Splatter Guard for Cooking Meat Keeping Stoves Clean
GEEZY£5.941 rev
DCYQAIN Grease Splatter Guard Stainless Steel Splatter Screen for Frying Pan Ultra Fine Mesh with Comfort Grip Handle Diameter 19 cm Rust Resistant & Dishwasher Safe
DCYQAIN£5.050 rev
Amazon Basics Grease Splatter Guard for Frying Pan 33cm Stainless Steel Dishwasher-Safe
Amazon Basics£7.29180 rev
Apidgrowth Splatter Screen for Cooking - Stainless Steel Grease Splatter Guard for Frying Pan Ultra Fine Mesh Lids Set of 2(10& 13)
Apidgrowth£9.17292 rev
Trending
90-day click momentum19cm Oil Splatter Guard Stainless Steel Mesh Screen for Frying Pans Red
Wangqiuqiu£4.165.0★
GEEZY Splatter Screen for Frying Pan 29cm - Prevents Hot Grease Skin Burns Fine Mesh Steel Lid Central Handle Steam Release - Splatter Guard for Cooking Meat Keeping Stoves Clean
GEEZY£5.941.0★
DCYQAIN Grease Splatter Guard Stainless Steel Splatter Screen for Frying Pan Ultra Fine Mesh with Comfort Grip Handle Diameter 19 cm Rust Resistant & Dishwasher Safe
DCYQAIN£5.050.0★
Apidgrowth Silicone Splatter Screen Heat-Resistant Splatter Guards for Frying Pan Grease Splatter Guard Silicone Splatter Screen for Cooking Dishwasher Safe 16in×12in×0.5in
Apidgrowth£7.694.5★
Splatter Screen for Cooking Perforated Stainless Steel 13 Inch Stainless Steel Grease Splatter Guard Comfortable Grip Shield from Splashing Oil
Apidgrowth£7.724.6★
What buyers say about splash guard
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality and easy to clean, perfect size, much better than others we have owned”
“Exactly what I needed”
“GOOD PRICE”
“Easy clean”
“fits well”
“Works well”
“It feels sturdy”
“Great safety measure for deep frying”
“Handy”
“It feels lightweight”
What buyers complain about
“quite flimsy”
“Not fit for purpose”
“Really flimsy and feels poor quality”
“Rusts After 1st Wash”
“doesnt rly do its job well”
“I would not recommend it especially for this price”
“Very light weight”
“Not much use”
“Also, be careful when lifting it as it will drip oily liquid everywhere”
“Doesn't clean up easily/at all”
Top return reasons
Common questions
- Is splash guard profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 26 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the splash guard niche?
- 21 brands and 44 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in splash guard?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.9%.
- When does demand for splash guard peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the splash guard niche?
- Listings span £3.92–£34.95; the average listing price is £8.62 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.