spirit measure
Skip itPrices mostly outside the sweet spot ($2.56–$9.28) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,619.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Market size
Okay£207K£207K/yr · 297K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.53avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£9.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spirit measure is a £207K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
spirit measure market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £166K–£221K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 5.9%
- Avg brand age
- 47 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 rising
Sellers
78
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
21%
- Viners34%
- Tala28%
- kuou7%
- BarCraft4%
- OXO3%
- FLOW Barware3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top spirit measure search terms
- spirit measure57K/yr
- jigger38K/yr
- shot measure 25ml and 50ml11K/yr
- drink measures for spirits21K/yr
- alcohol measure for spirits20K/yr
- spirit measures 25ml 50ml18K/yr
- cocktail measure15K/yr
- 25ml measure9K/yr
- shot measure13K/yr
- drinks measures for spirits13K/yr
Top spirit measure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viners Stainless Steel Cocktail Jigger | Dual Spirit Measuring Cup - 30ml & 60ml | Brushed Silver Finish | Easy Pour
Viners£2.564.6★524 rev

Tala Stainless Steel Cocktail Jigger - Dual Spirit Measuring Cup for Home Bar - Single & Double Shot Measure 25ml & 50ml Silver
Tala£3.204.6★6,951 rev

Set of 2 Stainless Steel 25/50 ml & 15/30 ml Cocktail Jigger Spirit Measure Cup Shot Measure Dual Measuring Cup for Bar Party Wine Cocktail Drink Shaker Shaker
kuou£5.854.6★971 rev

BarCraft Cocktail Jigger Dual Spirit Measure Cup Stainless Steel 25ml/50ml Silver
BarCraft£2.634.7★13,210 rev

OXO Steel Double Jigger
OXO£8.784.5★245 rev
Newest
by launch date
2 Pcs Spirit Measure Shot Measures for Spirits Alcohol Measure for Spirits Drink Measures for Spirits Stainless Steel Double Spirit Measures 25ml 50ml for Bar Home Wine Measurements
Wvbzf£6.191 rev

OXO Steel Double Jigger
OXO£8.78245 rev

Jetisva 2pcs Stainless Steel Drink Measures - 25ml & 50ml Shot Measure Gift Set for Bar Party & Cocktails
Jetisva£6.02111 rev

KAIAIWLUO Jigger Spirit Measure 2 PCS Stainless Steel Jigger Bar Measuring 25/50ML Double Measuring Liquid Jigger Measure Cup for Party Bar Cocktail Shot Drink Shaker Wine
KAIAIWLUO£5.4319 rev

Barcool Bartenders Professional Cocktail Spirit Measure | Dual Sided Cup | Jigger 50ml / 25ml Shot | Blackened Stainless Steel (Black)
Barcool£5.78428 rev
Trending
90-day click momentum
2 Pcs Spirit Measure Shot Measures for Spirits Alcohol Measure for Spirits Drink Measures for Spirits Stainless Steel Double Spirit Measures 25ml 50ml for Bar Home Wine Measurements
Wvbzf£6.195.0★

KAIAIWLUO Jigger Spirit Measure 2 PCS Stainless Steel Jigger Bar Measuring 25/50ML Double Measuring Liquid Jigger Measure Cup for Party Bar Cocktail Shot Drink Shaker Wine
KAIAIWLUO£5.434.3★

Utopia Stainless Steel Thimble Bar Measure 25 ml Professional Shot Measure Dishwasher Safe CE Marked Durable Polished Finish Ideal for Cocktails Spirits & Bartending
Utopia£2.944.6★

Tala Stainless Steel Cocktail Jigger - Dual Spirit Measuring Cup for Home Bar - Single & Double Shot Measure 25ml & 50ml Silver
Tala£3.204.6★

Viners Stainless Steel Cocktail Jigger | Dual Spirit Measuring Cup - 30ml & 60ml | Brushed Silver Finish | Easy Pour
Viners£2.564.6★
What buyers say about spirit measure
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality finish”
“Looks like advertised”
“Great find and great value for money”
“Clear markings making it very easy to read”
“Good size”
“Well made measure”
“Does the job very nice improvement to my previous one which was plastic”
“Easily cleaned and goid fir monitoring your intake”
“should last a while”
“Well made looks smart does what's its meant too”
What buyers complain about
“both have corrosion. rust”
“Not correct size”
“Description needs updating”
“It's difficult to see the measurements”
“Cheap”
“so leaks and not functional”
“They are a bit light and tin”
“Broke immediately”
“These are scrap items”
Top return reasons
Common questions
- Is spirit measure profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the spirit measure niche?
- 15 brands and 78 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in spirit measure?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for spirit measure peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the spirit measure niche?
- Listings span £2.56–£9.28; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.