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Spirit Measure

prices mostly outside the sweet spot ($2.56–$9.28) — Spirit Measure doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 40Growth 45Conversion 95Competition 22Returns 99Price range 0Avg price 15Brand share 47Review moat 49Quality gap 40
This niche Category average

Is Spirit Measure profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spirit Measure is a £207K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Spirit Measure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.4% over the last 90 days and 12.6% of searches end in a purchase.

£207K

revenue / yr

Units sold / yr40K
Search volume / yr+16.4%297K
Conversion rate12.6%
Avg price£5.53

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 78
Top-5 product click share74%
Open market23%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,619

Top Spirit Measure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£21K£41K£62K£83K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

78

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Viners34%
  • Tala28%
  • kuou7%
  • BarCraft4%
  • OXO3%
  • FLOW Barware3%

Spirit Measure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume297KCVR12.6%Products16Brands15Top 5 Brands77%OOS Rate5.9%Rating4.5★Reviews1,619Avg BSR#287
13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Top Spirit Measure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spirit measure57K/yr
  • jigger38K/yr
  • shot measure 25ml and 50ml11K/yr
  • drink measures for spirits21K/yr
  • alcohol measure for spirits20K/yr
  • spirit measures 25ml 50ml18K/yr
  • cocktail measure15K/yr
  • 25ml measure9K/yr
  • shot measure13K/yr
  • drinks measures for spirits13K/yr

What reviews say buyers love and hate about Spirit Measure

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall25%

Good quality finish

Advertised Vs Actual Product17%

Looks like advertised

Value For Money14%

Great find and great value for money

Ease Of Use9%

Clear markings making it very easy to read

Size-Overall7%

Good size

What buyers complain about

92% of reviews
Rusts/Corrodes19%

both have corrosion. rust

Size-Overall15%

Not correct size

Advertised Vs Actual Product12%

Description needs updating

Measurement/Reading Accuracy12%

It's difficult to see the measurements

Quality-Overall12%

Cheap

Spirit Measure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Quality-Overall
19%
3Advertised Vs Actual Product
12%
4Certifications
10%
5Value For Money
8%

Common Spirit Measure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spirit Measure 47/100 on Amazon United Kingdom — Skip it. The niche generates £207K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +16.4% over the last 90 days.
Search demand for Spirit Measure on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.8× the quietest.