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Spirit Measure

Fail

Prices span $2.56–$9.28, mostly outside the sweet spot, so Spirit Measure is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£207K/yr297K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
74%top-5 click share · 15 brands · 78 sellers

Flapen Score

Spirit Measure against its category

The dotted line is the Home & Garden average. Past it, Spirit Measure is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Measure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit Measure 297K times last year and spent an estimated £207K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
12.6%
Market size, estimated
£207Ka year
Peak month
December2.8× the quietest month
Top search term
spirit measure57K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £2.56 to £9.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.53 that is £8K to £11K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£2.56–£9.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #287 within Barware. It carries 1,619 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#287in Barware
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,619per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Spirit Measure products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

78

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

21%

  • Viners34%
  • Tala28%
  • kuou7%
  • BarCraft4%
  • OXO3%
  • FLOW Barware3%

Demand

Spirit Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Spirit Measure search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spirit measure57K/yr
  • jigger38K/yr
  • shot measure 25ml and 50ml11K/yr
  • drink measures for spirits21K/yr
  • alcohol measure for spirits20K/yr
  • spirit measures 25ml 50ml18K/yr
  • cocktail measure15K/yr
  • 25ml measure9K/yr
  • shot measure13K/yr
  • drinks measures for spirits13K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Measure

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Rusts/Corrodes”
0.3%of orders come back
“both have corrosion. rust”
A buyer, on “Rusts/Corrodes”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spirit Measure questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data