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47

spirit measure

Skip it

Prices mostly outside the sweet spot ($2.56–$9.28) — this niche doesn't clear our bar today.

Market size 40Growth 45Conversion 95Competition 22Returns 99Price range 0Avg price 15Brand share 47Review moat 49Quality gap 40

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,619.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Market size

Okay£207K

£207K/yr · 297K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£5.53

avg listing price — sweet spot $15–$100

Price range

Bad£2.56–£9.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spirit measure is a £207K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

spirit measure market data

Units sold / yr
30K–40K
avg 1,500–2,000/product
Revenue / yr
£166K–£221K
units × avg price
Conversion rate
12.6%
Avg BSR
#287
Page quality
0%
Prime
94%
Sponsored
56%
Out of stock
5.9%
Avg brand age
47 months
Avg seller age
183 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 rising

Sellers

78

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Viners34%
  • Tala28%
  • kuou7%
  • BarCraft4%
  • OXO3%
  • FLOW Barware3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Top spirit measure search terms

  • spirit measure57K/yr
  • jigger38K/yr
  • shot measure 25ml and 50ml11K/yr
  • drink measures for spirits21K/yr
  • alcohol measure for spirits20K/yr
  • spirit measures 25ml 50ml18K/yr
  • cocktail measure15K/yr
  • 25ml measure9K/yr
  • shot measure13K/yr
  • drinks measures for spirits13K/yr
All search terms

Top spirit measure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£21K20%£41K30%£62K40%£83K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about spirit measure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality finish”

Advertised Vs Actual Product17%

“Looks like advertised”

Value For Money14%

“Great find and great value for money”

Ease Of Use9%

“Clear markings making it very easy to read”

Size-Overall7%

“Good size”

Measurement/Reading Accuracy6%

“Well made measure”

Material Quality3%

“Does the job very nice improvement to my previous one which was plastic”

Ease Of Cleaning3%

“Easily cleaned and goid fir monitoring your intake”

Durability3%

“should last a while”

Design-Overall2%

“Well made looks smart does what's its meant too”

What buyers complain about

Rusts/Corrodes19%

“both have corrosion. rust”

Size-Overall15%

“Not correct size”

Advertised Vs Actual Product12%

“Description needs updating”

Measurement/Reading Accuracy12%

“It's difficult to see the measurements”

Quality-Overall12%

“Cheap”

Leak-Proof8%

“so leaks and not functional”

Weight Light8%

“They are a bit light and tin”

Durability4%

“Broke immediately”

Product Condition4%

“These are scrap items”

Top return reasons

Size-Overall35%
Quality-Overall19%
Advertised Vs Actual Product12%
Certifications10%
Value For Money8%
Material Quality4%
Rusts/Corrodes4%
Compatibility-Overall4%
Sharpness4%
Strength2%

Common questions

Is spirit measure profitable to sell on Amazon United Kingdom?
The niche generates £207K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (47/100).
How competitive is the spirit measure niche?
15 brands and 78 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in spirit measure?
Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for spirit measure peak?
Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the spirit measure niche?
Listings span £2.56–£9.28; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.