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Spirit Measure

Fail

Prices span $2.56–$9.28, mostly outside the sweet spot, so Spirit Measure is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£207K/yr297K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
74%top-5 click share · 15 brands · 78 sellers

Flapen Score

Spirit Measure against its category

The dotted line is the Home & Garden average. Past it, Spirit Measure is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Measure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit Measure 297K times last year and spent an estimated £207K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
12.6%
Market size, estimated
£207Ka year
Peak month
December2.8× the quietest month
Top search term
spirit measure57K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £2.56 to £9.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.53 that is £8K to £11K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£2.56–£9.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #287 within Barware. It carries 1,619 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#287in Barware
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,619per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Spirit Measure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

78

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Viners34%
  • Tala28%
  • kuou7%
  • BarCraft4%
  • OXO3%
  • FLOW Barware3%

Demand

Spirit Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Spirit Measure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit measure57K/yr
  • jigger38K/yr
  • shot measure 25ml and 50ml11K/yr
  • drink measures for spirits21K/yr
  • alcohol measure for spirits20K/yr
  • spirit measures 25ml 50ml18K/yr
  • cocktail measure15K/yr
  • 25ml measure9K/yr
  • shot measure13K/yr
  • drinks measures for spirits13K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Measure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes19%−0.07

both have corrosion. rust

gone rusty after a few times using

by the end of March it was showing signs of rust

Size-Overall15%−0.02

Not correct size

which is visibly larger

Smaller than advertised

Advertised Vs Actual Product12%+0.94

Description needs updating

Not as described

definitely under-measure compared to their advertised values

Measurement/Reading Accuracy12%−0.02

It's difficult to see the measurements

Not accurate

Quality-Overall12%+1.45

Cheap

Terrible Quality

Horrible quality don't buy

Love

Quality-Overall25%+1.45

Good quality finish

As described and very well made

Good quality

Advertised Vs Actual Product17%+0.94

Looks like advertised

Exactly what I needed

As described

Value For Money14%+0.72

Great find and great value for money

Great value

Good value

Ease Of Use9%+0.73

Clear markings making it very easy to read

So useful

Easy to hold

Size-Overall7%−0.02

Good size

Perfect measures

Th ideal measure

Return

0.3% Return rate 46% Fixable by listing

Size-Overall35%▆▁█▁▅▄

Not correct size

which is visibly larger

Smaller than advertised

Quality-Overall19%▁█▁█▄▃

Cheap

Terrible Quality

Horrible quality don't buy

Advertised Vs Actual Product12%▁█▁▁▄▃

Description needs updating

Not as described

definitely under-measure compared to their advertised values

Certifications10%▁▁▅▁▁█
Value For Money8%▁▁▁▁█▆

FAQ

Common Spirit Measure questions

Answered from the same tracked data.