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Spice Rack

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -34.3% this quarter, so Spice Rack is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£698K/yr2.3M searches / yr
90-day growth
-34.3%search demand this quarter
Competition
36%top-5 click share · 42 brands · 71 sellers

Flapen Score

Spice Rack against its category

The dotted line is the Home & Garden average. Past it, Spice Rack is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spice Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spice Rack 2.3M times last year and spent an estimated £698K. The top 5 brands take 37% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £698K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
2.0%
Market size, estimated
£698Ka year
Peak month
January2.0× the quietest month
Top search term
spice rack1.3M searches a year

02 · Price

A sale here is worth £15.51.

Listings sell for £15.51 on average, from £5.97 to £30.47. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £15.51 that is £8K to £12K a year per listing.

Average price
£15.51inside the $15 to $100 sweet spot
Price range
£5.97–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #83 within Racks & Holders. It carries 1,569 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
3.0%
Average rank
#83in Racks & Holders
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,569per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spice Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

71

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

36%

Top 20: 71%

Open market

59%

  • Schwartz11%
  • CHARMDI10%
  • GOENDR6%
  • HorHer6%
  • Cinimy5%
  • SpaceAid5%

Demand

Spice Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Spice Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spice rack1.3M/yr
  • spice rack for inside cupboard235K/yr
  • spice organiser78K/yr
  • spice rack with spices included118K/yr
  • spice rack wall mounted67K/yr
  • spice racks62K/yr
  • wall mounted spice rack52K/yr
  • spice storage46K/yr
  • spice rack counter top28K/yr
  • seasoning organizer38K/yr

Reviews and returns

What reviews say buyers love and hate about Spice Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness15%−0.15

Terrible adhesive

Adhesive not that strong

Terrible quality adhesive

Size-Overall13%−0.08

Small bottles

bit small

Too big

Strength8%−0.01

Not strong

Not very sturdy

a bit flimsy

Quality-Overall8%+0.15

Low quality

Seriously low quality

Shoddy quality, pay cheap - pay twice

Assembly/Installation7%+0.78

Awkward to assemble

Assembly is a nightmare

Bit of a pain to put together

Love

Quality-Overall18%+0.15

Build quality is solid as well

Good strong quality

Excellent product

Strength12%−0.01

Very sturdy construction

Very sturdy

Sturdy shelf

Assembly/Installation11%+0.78

Easy install

Easy to set up

Easy assemble

Storage Capacity9%+1.16

great capacity

great storage capacity

Good storage

Value For Money8%+0.18

Excellent value

Excellent value

GREAT PRICE

Return

1.5% Return rate 74% Fixable by listing

Size-Overall61%▇▇▇██▇

Small bottles

bit small

Too big

Defective Material/Parts5%▇██▇▅▆
Adhesion/Stickiness4%█▅▄▅▂▃

Terrible adhesive

Adhesive not that strong

Terrible quality adhesive

Quality-Overall3%▅▇▇▄▄█

Low quality

Seriously low quality

Shoddy quality, pay cheap - pay twice

Compatibility-Overall3%▃▅▅▃█▄

FAQ

Common Spice Rack questions

Answered from the same tracked data.