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Spice Rack

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -34.3% this quarter, so Spice Rack is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£698K/yr2.3M searches / yr
90-day growth
-34.3%search demand this quarter
Competition
36%top-5 click share · 42 brands · 71 sellers

Flapen Score

Spice Rack against its category

The dotted line is the Home & Garden average. Past it, Spice Rack is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spice Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spice Rack 2.3M times last year and spent an estimated £698K. The top 5 brands take 37% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £698K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
2.0%
Market size, estimated
£698Ka year
Peak month
January2.0× the quietest month
Top search term
spice rack1.3M searches a year

02 · Price

A sale here is worth £15.51.

Listings sell for £15.51 on average, from £5.97 to £30.47. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £15.51 that is £8K to £12K a year per listing.

Average price
£15.51inside the $15 to $100 sweet spot
Price range
£5.97–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #83 within Racks & Holders. It carries 1,569 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
3.0%
Average rank
#83in Racks & Holders
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,569per listing
Listings tracked
54

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spice Rack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

71

Est. top-5 brand share

37%

Top 20: 81%

Est. top-5 click share

36%

Top 20: 71%

Open market

59%

  • Schwartz11%
  • CHARMDI10%
  • GOENDR6%
  • HorHer6%
  • Cinimy5%
  • SpaceAid5%

Demand

Spice Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Spice Rack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spice rack1.3M/yr
  • spice rack for inside cupboard235K/yr
  • spice organiser78K/yr
  • spice rack with spices included118K/yr
  • spice rack wall mounted67K/yr
  • spice racks62K/yr
  • wall mounted spice rack52K/yr
  • spice storage46K/yr
  • spice rack counter top28K/yr
  • seasoning organizer38K/yr

Reviews and returns

What reviews say buyers love and hate about Spice Rack

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spice Rack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data