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Spice Jars

Fail

Demand is soft, at -28.7% this quarter, so Spice Jars is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£279K/yr767K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
51%top-5 click share · 17 brands · 33 sellers

Flapen Score

Spice Jars against its category

The dotted line is the Home & Garden average. Past it, Spice Jars is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spice Jars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spice Jars 767K times last year and spent an estimated £279K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
2.2%
Market size, estimated
£279Ka year
Peak month
January1.7× the quietest month
Top search term
spice jars433K searches a year

02 · Price

A sale here is worth £16.31.

Listings sell for £16.31 on average, from £1.43 to £29.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.31 that is £4K to £8K a year per listing.

Average price
£16.31inside the $15 to $100 sweet spot
Price range
£1.43–£29.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #42 within Dressing & Spice Dispensers. It carries 755 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
15.8%
Average rank
#42in Dressing & Spice Dispensers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
755per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Spice Jars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

33

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

16%

  • ComSaf36%
  • MHDCLY19%
  • Livabl11%
  • Yangbaga8%
  • ToughHub7%
  • Yibaodan4%
  • Open — no brand owns it (11 brands, 16%)

Demand

Spice Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Spice Jars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spice jars433K/yr
  • spice jars with lids and labels78K/yr
  • seasoning jars29K/yr
  • spice containers31K/yr
  • spice jar28K/yr
  • glass spice jars21K/yr
  • spices jars20K/yr
  • spice jars with lids19K/yr
  • large spice jars11K/yr
  • spice jars with labels11K/yr

Reviews and returns

What reviews say buyers love and hate about Spice Jars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.05

Big

Just small

Smaller than advertised

Advertised Vs Actual Product10%−0.10

Not as advertised

that is on me for not reading the description properly

Smaller than advertised

Value For Money8%+1.00

expensive

Likely a little more expensive than Id have expected for empty plastic jars

Bit pricey

Thickness6%−0.06

bit thin glass

lids are a bit thin

Smell6%−0.06

it smelled so strong of chemicals

Awful smell

the smell still lingers

Love

Quality-Overall35%+1.86

Really good quality bottles and label

Amazing quality

Good quality jars

Size-Overall18%−0.05

these fit perfectly

Great size with good fitting lids

True to size

Value For Money13%+1.00

Value for money

Excellent value for money

Good value

Organizing Capabilities6%+0.13

Super organised spice drawer

adds organisation to your kitchen and overall appearance of your cabinet

Looks organised and neat

Advertised Vs Actual Product6%−0.10

exactly what I needed

Exactly what I wanted and as described

Exactly as seen

Return

1.3% Return rate 84% Fixable by listing

Size-Overall75%▇▇▇██▇

Big

Just small

Smaller than advertised

Quality-Overall4%▅█▇▄▄▅

it was a completely different quality

inconsistent quality

Very poor quality

Material Quality3%█▆▄▄█▅
Defective Material/Parts3%▆▃▇▅▆█
Compatibility-Overall2%█▅▄▃▃▃

FAQ

Common Spice Jars questions

Answered from the same tracked data.