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Sphagnum Moss

Fail

Prices span $4.68–$16.02, mostly outside the sweet spot, so Sphagnum Moss is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£99K/yr116K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
57%top-5 click share · 9 brands · 19 sellers

Flapen Score

Sphagnum Moss against its category

The dotted line is the Home & Garden average. Past it, Sphagnum Moss is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sphagnum Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sphagnum Moss 116K times last year and spent an estimated £99K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
10.4%
Market size, estimated
£99Ka year
Peak month
April1.2× the quietest month
Top search term
sphagnum moss71K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £4.68 to £16.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.16 that is £816 to £2K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£4.68–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£816–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #127 within Soils, Mulches & Planting Media. It carries 1,011 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#127in Soils, Mulches & Planting Media
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,011per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sphagnum Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

8%

  • GOTVUGE38%
  • Legigo19%
  • Halatool13%
  • ZeeDix12%
  • Riare6%
  • Pnoyws3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Sphagnum Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sphagnum Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sphagnum moss71K/yr
  • sphagnum moss for plants26K/yr
  • spagnum moss5K/yr
  • moss for plants7K/yr
  • orchid moss3K/yr
  • sphagnum moss for orchids3K/yr

Reviews and returns

What reviews say buyers love and hate about Sphagnum Moss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

Looked really small

Pack is tiny

Smaller than appears

Smell19%−0.19

it gives off a smell

Smells awful

Looks and smells mouldy

Advertised Vs Actual Product9%−0.05

The picture is deceiving

False advertising & extortionate prices for tiny amount

not what image shows

Value For Money8%+0.62

As usual absolute rubbish being sold on amazon with price gouging prices

Poor value for money

pricey

Quality-Overall7%+1.44

This moss is a terrible quality, full of dirt and twigs

Poor 🍄 I thought this would be decent quality for the price

Love

Quality-Overall23%+1.44

Good product Good quality quick delivery recommend you buy from this seller thank you

Excellent product

a reliable product that delivers more than expected

Value For Money21%+0.62

Excellent value

Good price

Value for money

Moist/Dry12%+1.15

Holds moisture well

It keeps the moisture really well

it does a great job of retaining moisture

Advertised Vs Actual Product6%−0.05

it's always come as advertised

Just what I needed

Exactly as pictured

Pet Friendly5%

My hamster like it

Alfie my tortoise loves it

Suitable for hamster

Return

0.4% Return rate 57% Fixable by listing

Size-Overall31%▁██▁▅█

Looked really small

Pack is tiny

Smaller than appears

Advertised Vs Actual Product11%█▁▁▃▄▅

The picture is deceiving

False advertising & extortionate prices for tiny amount

not what image shows

Color10%▁▅▄█▁▃
Moist/Dry9%█▁▄▂▄▂
Quality-Overall8%▁▁▄▁▇█

This moss is a terrible quality, full of dirt and twigs

Poor 🍄 I thought this would be decent quality for the price

FAQ

Common Sphagnum Moss questions

Answered from the same tracked data.