Sphagnum Moss
FailPrices span $4.68–$16.02, mostly outside the sweet spot, so Sphagnum Moss is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £99K/yr116K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 19 sellers
Flapen Score
Sphagnum Moss against its category
The dotted line is the Home & Garden average. Past it, Sphagnum Moss is stronger. Inside it, weaker.
Market
The Sphagnum Moss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sphagnum Moss 116K times last year and spent an estimated £99K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £99Ka year
- Peak month
- April1.2× the quietest month
- Top search term
- sphagnum moss71K searches a year
02 · Price
A sale here is worth £8.16.
Listings sell for £8.16 on average, from £4.68 to £16.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.16 that is £816 to £2K a year per listing.
- Average price
- £8.16under the $15 to $100 sweet spot
- Price range
- £4.68–£16.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £816–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #127 within Soils, Mulches & Planting Media. It carries 1,011 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #127in Soils, Mulches & Planting Media
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,011per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Sphagnum Moss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GOTVUGE Natural Sphagnum Moss for Orchids - Excellent Water Retention & Air Permeability Ideal for Phalaenopsis Dendrobium Planting (1pc / 150g)
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 2y ago

GOTVUGE Premium Sphagnum Moss 150g Natural Moss for Orchid Potting Mix Carnivorous Plants & Succulents Ideal Reptile Bedding High Water Retention & Breathable (1 pack)
- Price
- £5.05
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 8mo ago

Legigo 100g Premium Sphagnum Moss Potting Mix- 4 L Natural Succulent Carnivorous Plants Moss Dried Plant Growing Medium for Orchid Succulent Sarracenia Orchid Gardening Plants Reptiles
- Price
- £6.26
- Rating
- 4.4/5
- Reviews
- 6,274
- Age
- 5y ago

Halatool 500g Natural Sphagnum Moss for Plants Succulents & Reptiles - Preserved Moss for Potting Mix Carnivorous Plants Reptile Substrate Habitat Decoration
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 1,166
- Age
- 3y ago

ZeeDix 170g Natural Sphagnum Moss for Plants - Long Fiber Natural Orchid Moss for Carnivorous Plants Succulents Monstera Flower & Reptile Terrariums Habitats (Expands to 7.6L)
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 3y ago
Trending
90-day click momentum
ZeeDix 170g Natural Sphagnum Moss for Plants - Long Fiber Natural Orchid Moss for Carnivorous Plants Succulents Monstera Flower & Reptile Terrariums Habitats (Expands to 7.6L)
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 3y ago

ZeeDix 500g Natural Moss for Plants Long Fibered Dried Sphagnum Moss Substrate for Orchids & Reptile Habitat Terrarium Decor
- Price
- £11.69
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 10mo ago

Pnoyws 5L Natural Sphagnum Moss for Plants & Reptiles Long Lasting Peat Moss Reptile Bedding for Snake Turtle Gecko Frog and Orchids Terrarium Substrate
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 4mo ago

ZeeDix 220g Premium Sphagnum Moss for Reptile Green Natural Live Moss Reptile Moss Bedding for Terrarium Plants Long Fiber Reptile Moss for Leopards Geckos Snakes Turtles Frogs
- Price
- £7.86
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 1y ago

ZeeDix 85g Natural Sphagnum Moss for Plants - Long Fiber Natural Orchid Moss for Carnivorous Plants Succulents Monstera Flower & Reptile Terrariums Habitats (Expands to 3.8L)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 2y ago
Newest
by launch date
Pnoyws 5L Natural Sphagnum Moss for Plants & Reptiles Long Lasting Peat Moss Reptile Bedding for Snake Turtle Gecko Frog and Orchids Terrarium Substrate
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 4mo ago

GOTVUGE Premium Sphagnum Moss 150g Natural Moss for Orchid Potting Mix Carnivorous Plants & Succulents Ideal Reptile Bedding High Water Retention & Breathable (1 pack)
- Price
- £5.05
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 8mo ago

ZeeDix 220g Green Moss for Plants 8L Forest Sphagnum Moss for Potted Plants Ideal for Potted Orchid Carnivorous Monstera Succulents Reptile Habitat Garden Decor & DIY Crafts
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 10mo ago

ZeeDix 500g Natural Moss for Plants Long Fibered Dried Sphagnum Moss Substrate for Orchids & Reptile Habitat Terrarium Decor
- Price
- £11.69
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 10mo ago

Riare Premium 100g Sphagnum Moss for Plants 4L Natural Moss for Orchids Soft Green Decorative Moss for Succulents Reptiles & DIY Crafts
- Price
- £5.75
- Rating
- 3.9/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
8%
- GOTVUGE38%
- Legigo19%
- Halatool13%
- ZeeDix12%
- Riare6%
- Pnoyws3%
- Open — no brand owns it (3 brands, 8%)
Demand
Sphagnum Moss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Sphagnum Moss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sphagnum moss71K/yr
- sphagnum moss for plants26K/yr
- spagnum moss5K/yr
- moss for plants7K/yr
- orchid moss3K/yr
- sphagnum moss for orchids3K/yr
Reviews and returns
What reviews say buyers love and hate about Sphagnum Moss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looked really small
Pack is tiny
Smaller than appears
it gives off a smell
Smells awful
Looks and smells mouldy
The picture is deceiving
False advertising & extortionate prices for tiny amount
not what image shows
As usual absolute rubbish being sold on amazon with price gouging prices
Poor value for money
pricey
This moss is a terrible quality, full of dirt and twigs
Poor 🍄 I thought this would be decent quality for the price
Love
Good product Good quality quick delivery recommend you buy from this seller thank you
Excellent product
a reliable product that delivers more than expected
Excellent value
Good price
Value for money
Holds moisture well
It keeps the moisture really well
it does a great job of retaining moisture
it's always come as advertised
Just what I needed
Exactly as pictured
My hamster like it
Alfie my tortoise loves it
Suitable for hamster
Return
0.4% Return rate 57% Fixable by listing
Looked really small
Pack is tiny
Smaller than appears
The picture is deceiving
False advertising & extortionate prices for tiny amount
not what image shows
This moss is a terrible quality, full of dirt and twigs
Poor 🍄 I thought this would be decent quality for the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sphagnum Moss questions
Answered from the same tracked data.









