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Spell Candles

Fail

Demand is soft, at -28.8% this quarter, so Spell Candles is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£53K/yr77K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
59%top-5 click share · 12 brands · 63 sellers

Flapen Score

Spell Candles against its category

The dotted line is the Home & Garden average. Past it, Spell Candles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spell Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spell Candles 77K times last year and spent an estimated £53K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
6.9%
Market size, estimated
£53Ka year
Peak month
December1.9× the quietest month
Top search term
spell candles46K searches a year

02 · Price

A sale here is worth £10.06.

Listings sell for £10.06 on average, from £2.51 to £27.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.06 that is £1K to £3K a year per listing.

Average price
£10.06under the $15 to $100 sweet spot
Price range
£2.51–£27.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #121 within Candles & Holders. It carries 1,093 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#121in Candles & Holders
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Spell Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

63

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • LIVEN35%
  • Grindstore17%
  • Tobeape12%
  • Nutgun7%
  • Tassika6%
  • PMS International4%

Demand

Spell Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Spell Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spell candles46K/yr
  • witch candles11K/yr
  • magic candles8K/yr
  • magic spell candles8K/yr
  • black spell candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Spell Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.23

The relighting function wasnt there on all of the candles

Did not work

Don't work

Size-Overall19%+1.46

Too small in diameter

Small votive candles

my fault for not looking at the size

Quality-Overall17%−0.07

It's one of the worst quality candles I've ever seen

Not the best

Rubbish

Color7%+1.09

the black candle is not black its purple which is a shame as I was needing a black candle

it looks a bit more like purple than black

Black candle is more purple than black

Smell6%−0.02

The don't have a good smell

no scent which doesnt bother me

Love

Color16%+1.09

Nice colours

The colours are vibrant

good basic selection of colours

Value For Money14%+0.48

Great value for money

Great value

Worth the money

Size-Overall14%+1.46

Fit my small hoder well

perfect size for my small candle holder

These are small candles that I use for mindful moments

Brightness/Shine/Glow12%+0.28

These are small candles that I use for mindful moments

Very nice small candles in lovely colours

Magic candles

Quality-Overall11%−0.07

Quality candles

Good quality

Very pleased with the quality and performance

Return

0.8% Return rate 86% Fixable by listing

Size-Overall77%██▆▇▇▇

Too small in diameter

Small votive candles

my fault for not looking at the size

Quality-Overall5%▅▃█▁█▁

It's one of the worst quality candles I've ever seen

Not the best

Rubbish

Color3%▇▁▆▅▇█

the black candle is not black its purple which is a shame as I was needing a black candle

it looks a bit more like purple than black

Black candle is more purple than black

Functionality-Overall3%▁▆█▁▁▁

The relighting function wasnt there on all of the candles

Did not work

Don't work

Advertised Vs Actual Product2%▁▆█▁▅▁

FAQ

Common Spell Candles questions

Answered from the same tracked data.