spell candles
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,092.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.51–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 77K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spell candles is a £53K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
spell candles market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £60K–£80K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 12.4%
- Avg brand age
- 44 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
63
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
19%
- LIVEN35%
- Grindstore17%
- Tobeape12%
- Nutgun7%
- Tassika6%
- PMS International4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -28.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top spell candles search terms
- spell candles46K/yr
- witch candles11K/yr
- magic candles8K/yr
- magic spell candles8K/yr
- black spell candles4K/yr
Top spell candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.684.4★164 rev
Tobeape Spell Chime Candles 24 pcs Coloured Candles 4 Tall Unscented Mini Magic Taper Candle for Birthday Party Home Decor Witchcraft Wiccan Altar Rituals Prayer Meditation Christmas Pyramid
Tobeape£7.634.6★2,051 rev
LIVEN 100 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£13.214.4★164 rev
Nutgun Witchcraft Supplies Kit 49 PCS Wiccan Supplies and Tools Including Witchcraft Herbs Spell Candles Crystals Guidebook for Witchcraft Witch Altar Spell Starter Kit Witchy Gifts for Women
Nutgun£27.794.6★123 rev
12 Magic Candles with Protection 10 cm Black
Grindstore£4.954.5★3,144 rev
Newest
by launch date
Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time
Something Different Wholesale£5.984 rev
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.68164 rev
Magic Candles 24 Pieces Coloured Candles 16 cm High Unscented Mini Tapered Candles for Witchcraft Wiccan Altar Magic Tools Rituals Prayers Meditation and Party Decoration
YIMETOP£6.5215 rev
Spell Candles 48 Pack with 4 Custom-Fit Selenite Holders Coloured Chime Candles for Witchcraft Rituals Meditation Altar No Tipping Secure Burning
Yennechin£20.3857 rev
LIVEN 100 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£13.21164 rev
Trending
90-day click momentumPack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time
Something Different Wholesale£5.985.0★
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.684.4★
Candle Charisma 100 Multi-Colored Spell Candles - 4 Unscented Paraffin Chime Candles Smokeless & Dripless Colored Candles Long Burn Time 0.43 Thick Taper Candles for Rituals Birthdays and Parties
Candle Charisma£13.334.6★
Nutgun Witchcraft Supplies Kit 49 PCS Wiccan Supplies and Tools Including Witchcraft Herbs Spell Candles Crystals Guidebook for Witchcraft Witch Altar Spell Starter Kit Witchy Gifts for Women
Nutgun£27.794.6★
Magic Candles 24 Pieces Coloured Candles 16 cm High Unscented Mini Tapered Candles for Witchcraft Wiccan Altar Magic Tools Rituals Prayers Meditation and Party Decoration
YIMETOP£6.524.0★
What buyers say about spell candles
What buyers praise and complain about, mined from review topics.What buyers love
“Nice colours”
“Great value for money”
“Fit my small hoder well”
“These are small candles that I use for mindful moments”
“Quality candles”
“They are accurately described”
“seem to burn well”
“smells good could last abit longer though”
“still worked sort of”
“Mystical”
What buyers complain about
“The relighting function wasnt there on all of the candles”
“Too small in diameter”
“It's one of the worst quality candles I've ever seen”
“the black candle is not black its purple which is a shame as I was needing a black candle”
“The don't have a good smell”
“they didn't relight unfortunately”
“In the end the candles burnt down so low they were not only shedding ash across the cake”
“Thicker than expected”
“A waste of money”
Top return reasons
Common questions
- Is spell candles profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the spell candles niche?
- 12 brands and 63 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in spell candles?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for spell candles peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the spell candles niche?
- Listings span £2.51–£27.79; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.