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Spell Candles

soft demand (-28.8% this quarter) — Spell Candles doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 13Growth 11Conversion 74Competition 43Returns 96Price range 51Avg price 34Brand share 47Review moat 60Quality gap 43
This niche Category average

Is Spell Candles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spell Candles is a £53K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Spell Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 6.9% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr8K
Search volume / yr-28.8%77K
Conversion rate6.9%
Avg price£10.06

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 63
Top-5 product click share59%
Open market23%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews1,093

Top Spell Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

63

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • LIVEN35%
  • Grindstore17%
  • Tobeape12%
  • Nutgun7%
  • Tassika6%
  • PMS International4%

Spell Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR6.9%Products16Brands12Top 5 Brands77%OOS Rate12.4%Rating4.5★Reviews1,093Avg BSR#121
3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Top Spell Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spell candles46K/yr
  • witch candles11K/yr
  • magic candles8K/yr
  • magic spell candles8K/yr
  • black spell candles4K/yr

What reviews say buyers love and hate about Spell Candles

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Color16%

Nice colours

Value For Money14%

Great value for money

Size-Overall14%

Fit my small hoder well

Brightness/Shine/Glow12%

These are small candles that I use for mindful moments

Quality-Overall11%

Quality candles

What buyers complain about

91% of reviews
Functionality-Overall19%

The relighting function wasnt there on all of the candles

Size-Overall19%

Too small in diameter

Quality-Overall17%

It's one of the worst quality candles I've ever seen

Color7%

the black candle is not black its purple which is a shame as I was needing a black candle

Smell6%

The don't have a good smell

Spell Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Quality-Overall
5%
3Color
3%
4Functionality-Overall
3%
5Advertised Vs Actual Product
2%

Common Spell Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spell Candles 43/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Spell Candles on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 1.9× the quietest.