Spatula
MaybeReturns run at only 0.6% of orders. But prices span $2.98–$11.79, mostly outside the sweet spot, so Spatula is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £562K/yr1.1M searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 51%top-5 click share · 24 brands · 46 sellers
Flapen Score
Spatula against its category
The dotted line is the Home & Garden average. Past it, Spatula is stronger. Inside it, weaker.
Market
The Spatula market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spatula 1.1M times last year and spent an estimated £562K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £562K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £562Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- spatula353K searches a year
02 · Price
A sale here is worth £6.18.
Listings sell for £6.18 on average, from £2.98 to £11.79. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £6.18 that is £12K to £15K a year per listing.
- Average price
- £6.18under the $15 to $100 sweet spot
- Price range
- £2.98–£11.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #34 within Spatulas & Turners. It carries 3,623 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #34in Spatulas & Turners
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,623per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Spatula products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Black
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 4y ago

Silicone Spatula Premium 2-Pack Kitchen Set: Heat-Resistant Silicone Utensils with Reinforced Steel Core - Includes Both Small and Large Sizes for All Your Cooking Needs
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 5y ago

Silicone Spatula 5 PCS High Heat Resistant Non-Stick Rubber Spatulas Set Food Grade Baking Spatulas Kitchen Utensils for Baking Cooking and Mixing
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 2y ago

NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 1y ago

StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Trending
90-day click momentum
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Red
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 3y ago

Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core
- Price
- £6.47
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)
- Price
- £7.88
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago

Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 11y ago

NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 1y ago
Newest
by launch date
Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core
- Price
- £6.47
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago

NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 1y ago

3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)
- Price
- £7.88
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago

Kyraton Stainless Steel Spatulas Set Silver Slotted Turner Solid Turner Kitchen Spatulas for Nonstick Cookware Dishwasher Safe Easy to Clean
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 1,707
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
46
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
51%
Top 20: 90%
Open market
36%
- NileHome28%
- Kibon14%
- LEUOSO8%
- StirrEdge5%
- XiaoZu4%
- kuou4%
Demand
Spatula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Spatula search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spatula353K/yr
- silicone spatula301K/yr
- spatulas for cooking122K/yr
- silicone spatulas for cooking48K/yr
- plastic spatula32K/yr
- spatulas30K/yr
- kitchen spatula21K/yr
- rubber spatula21K/yr
- spatula baking16K/yr
- baking spatula19K/yr
Reviews and returns
What reviews say buyers love and hate about Spatula
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are tiny
Really small spatulas
As small as a t-spoon, very disappointing
Fell apart
Do not last
Broke after a month
Cheap quality
Flimsy, low quality and not the same as it is in the picture
Awful quality
Very flimsy
Not very sturdy
Needs to be a bit more strength to it
The black silicone does not do well in dishwasher
I can't comment on dishwasher safe as i do not have a dishwasher
Not dishwasher friendly
Love
they seem really well made
Best quality
Great product for the few months
GOOD VALUE
Excellent value for money
Well worth it
these are actually a good sturdy set that seem good quality for the price
Very pleased seems a solid build
Good and sturdy
Exactly as pictured & described
As described
Just what i needed
Lovely size
Handy sized spatulas
Good set as there are different styles and sizes
Return
0.6% Return rate 72% Fixable by listing
They are tiny
Really small spatulas
As small as a t-spoon, very disappointing
Cheap quality
Flimsy, low quality and not the same as it is in the picture
Awful quality
Not the size that photo shows
its not the same
not as shown in the listing
Very flimsy
Not very sturdy
Needs to be a bit more strength to it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spatula questions
Answered from the same tracked data.









