Spatula
Spatula shows low returns (0.6%), but prices mostly outside the sweet spot ($2.98–$11.79) keeps it on the watch list.
Flapen Score
Is Spatula profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spatula is a £562K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Spatula: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.7% over the last 90 days and 8.5% of searches end in a purchase.
£562K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Spatula products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Black
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 4y ago
Silicone Spatula Premium 2-Pack Kitchen Set: Heat-Resistant Silicone Utensils with Reinforced Steel Core - Includes Both Small and Large Sizes for All Your Cooking Needs
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 5y ago
Silicone Spatula 5 PCS High Heat Resistant Non-Stick Rubber Spatulas Set Food Grade Baking Spatulas Kitchen Utensils for Baking Cooking and Mixing
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 2y ago
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 1y ago
StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Trending
90-day click momentum
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Red
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 3y ago
Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core
- Price
- £6.47
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago
3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)
- Price
- £7.88
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago
Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 11y ago
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 1y ago
Newest
by launch dateSilicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core
- Price
- £6.47
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago
StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 1y ago
3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)
- Price
- £7.88
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago
Kyraton Stainless Steel Spatulas Set Silver Slotted Turner Solid Turner Kitchen Spatulas for Nonstick Cookware Dishwasher Safe Easy to Clean
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 1,707
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
46
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
51%
Top 20: 90%
Open market
36%
- NileHome28%
- Kibon14%
- LEUOSO8%
- StirrEdge5%
- XiaoZu4%
- kuou4%
Spatula demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Spatula search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spatula353K/yr
- silicone spatula301K/yr
- spatulas for cooking122K/yr
- silicone spatulas for cooking48K/yr
- plastic spatula32K/yr
- spatulas30K/yr
- kitchen spatula21K/yr
- rubber spatula21K/yr
- spatula baking16K/yr
- baking spatula19K/yr
What reviews say buyers love and hate about Spatula
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“they seem really well made”
“GOOD VALUE”
“these are actually a good sturdy set that seem good quality for the price”
“Exactly as pictured & described”
“Lovely size”
What buyers complain about
81% of reviews“They are tiny”
“Fell apart”
“Cheap quality”
“Very flimsy”
“The black silicone does not do well in dishwasher”
Spatula return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spatula questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
