spatula
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.98–$11.79) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good£562K£562K/yr · 1.1M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,623.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.98–£11.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spatula is a £562K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
spatula market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- £494K–£618K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.4%
- Avg brand age
- 36 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
46
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
51%
Top 20: 90%
Open market
36%
- NileHome28%
- Kibon14%
- LEUOSO8%
- StirrEdge5%
- XiaoZu4%
- kuou4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top spatula search terms
- spatula353K/yr
- silicone spatula301K/yr
- spatulas for cooking122K/yr
- silicone spatulas for cooking48K/yr
- plastic spatula32K/yr
- spatulas30K/yr
- kitchen spatula21K/yr
- rubber spatula21K/yr
- spatula baking16K/yr
- baking spatula19K/yr
Top spatula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Black
NileHome£6.364.6★3,249 rev
Silicone Spatula Premium 2-Pack Kitchen Set: Heat-Resistant Silicone Utensils with Reinforced Steel Core - Includes Both Small and Large Sizes for All Your Cooking Needs
Kibon£3.354.6★687 rev
Silicone Spatula 5 PCS High Heat Resistant Non-Stick Rubber Spatulas Set Food Grade Baking Spatulas Kitchen Utensils for Baking Cooking and Mixing
LEUOSO£6.734.5★1,087 rev
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
NileHome£4.524.6★3,249 rev
StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)
StirrEdge£3.424.5★157 rev
Newest
by launch date
Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core
Kawaology£6.47102 rev
StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)
StirrEdge£3.42157 rev
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
NileHome£4.523,249 rev
3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)
XiaoZu£7.8892 rev
Kyraton Stainless Steel Spatulas Set Silver Slotted Turner Solid Turner Kitchen Spatulas for Nonstick Cookware Dishwasher Safe Easy to Clean
Kyraton£7.291,707 rev
Trending
90-day click momentum
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Red
NileHome£5.024.6★
Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core
Kawaology£6.474.6★
3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)
XiaoZu£7.884.8★
Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long
Chef Aid£3.944.4★
NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black
NileHome£4.524.6★
What buyers say about spatula
What buyers praise and complain about, mined from review topics.What buyers love
“they seem really well made”
“GOOD VALUE”
“these are actually a good sturdy set that seem good quality for the price”
“Exactly as pictured & described”
“Lovely size”
“Lovely colors”
“Easy to use”
“Easy to clean”
“Nice and flexible”
“Great for baking and cooking”
What buyers complain about
“They are tiny”
“Fell apart”
“Cheap quality”
“Very flimsy”
“The black silicone does not do well in dishwasher”
“odd shapes and too thick at edges to get under eggs”
“making them frustrating to use”
“Not the size that photo shows”
“Do not leave these in a hot pan in any way”
“Discoloured and defective”
Top return reasons
Common questions
- Is spatula profitable to sell on Amazon United Kingdom?
- The niche generates £562K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the spatula niche?
- 24 brands and 46 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in spatula?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.6%.
- When does demand for spatula peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the spatula niche?
- Listings span £2.98–£11.79; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 3,623 reviews — the moat a new listing must climb.