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Spatula

Maybe

Returns run at only 0.6% of orders. But prices span $2.98–$11.79, mostly outside the sweet spot, so Spatula is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£562K/yr1.1M searches / yr
90-day growth
-25.7%search demand this quarter
Competition
51%top-5 click share · 24 brands · 46 sellers

Flapen Score

Spatula against its category

The dotted line is the Home & Garden average. Past it, Spatula is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spatula market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spatula 1.1M times last year and spent an estimated £562K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £562K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
8.5%
Market size, estimated
£562Ka year
Peak month
January1.6× the quietest month
Top search term
spatula353K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £2.98 to £11.79. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £6.18 that is £12K to £15K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£2.98–£11.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #34 within Spatulas & Turners. It carries 3,623 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#34in Spatulas & Turners
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,623per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Spatula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

46

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

51%

Top 20: 90%

Open market

36%

  • NileHome28%
  • Kibon14%
  • LEUOSO8%
  • StirrEdge5%
  • XiaoZu4%
  • kuou4%

Demand

Spatula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Spatula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spatula353K/yr
  • silicone spatula301K/yr
  • spatulas for cooking122K/yr
  • silicone spatulas for cooking48K/yr
  • plastic spatula32K/yr
  • spatulas30K/yr
  • kitchen spatula21K/yr
  • rubber spatula21K/yr
  • spatula baking16K/yr
  • baking spatula19K/yr

Reviews and returns

What reviews say buyers love and hate about Spatula

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.12

They are tiny

Really small spatulas

As small as a t-spoon, very disappointing

Durability19%−0.14

Fell apart

Do not last

Broke after a month

Quality-Overall15%+0.93

Cheap quality

Flimsy, low quality and not the same as it is in the picture

Awful quality

Strength8%

Very flimsy

Not very sturdy

Needs to be a bit more strength to it

Dishwasher Safe3%

The black silicone does not do well in dishwasher

I can't comment on dishwasher safe as i do not have a dishwasher

Not dishwasher friendly

Love

Quality-Overall26%+0.93

they seem really well made

Best quality

Great product for the few months

Value For Money15%+1.36

GOOD VALUE

Excellent value for money

Well worth it

Strength10%

these are actually a good sturdy set that seem good quality for the price

Very pleased seems a solid build

Good and sturdy

Advertised Vs Actual Product7%+0.18

Exactly as pictured & described

As described

Just what i needed

Size-Overall4%−0.12

Lovely size

Handy sized spatulas

Good set as there are different styles and sizes

Return

0.6% Return rate 72% Fixable by listing

Size-Overall56%▇▇█▇▇▇

They are tiny

Really small spatulas

As small as a t-spoon, very disappointing

Quality-Overall9%▅█▅▅▅▇

Cheap quality

Flimsy, low quality and not the same as it is in the picture

Awful quality

Advertised Vs Actual Product8%▃█▄▆▄▆

Not the size that photo shows

its not the same

not as shown in the listing

Strength5%█▆▆▇▆▃

Very flimsy

Not very sturdy

Needs to be a bit more strength to it

Material Quality3%▃▅▇█▇▁

FAQ

Common Spatula questions

Answered from the same tracked data.