Sparklers
MaybeReturns run at only 0.2% of orders. But demand is soft, at -0.4% this quarter, so Sparklers is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £355K/yr491K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 24 sellers
Flapen Score
Sparklers against its category
The dotted line is the Home & Garden average. Past it, Sparklers is stronger. Inside it, weaker.
Market
The Sparklers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sparklers 491K times last year and spent an estimated £355K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £355Ka year
- Peak month
- November20.4× the quietest month
- Top search term
- sparklers339K searches a year
02 · Price
A sale here is worth £12.64.
Listings sell for £12.64 on average, from £5.27 to £26.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £12.64 that is £9K to £13K a year per listing.
- Average price
- £12.64under the $15 to $100 sweet spot
- Price range
- £5.27–£26.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #340 within Candles & Holders. It carries 275 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 18%
- Out of stock, average day
- 8.3%
- Average rank
- #340in Candles & Holders
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 275per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Sparklers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
30 x Gold spraklers (18) Perfect for Weddings Birthday Parties Halloween Bonfire Night Christmas and New Year - 6 Packs (30 Sparklers) (30)
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

25cm (10) Large Party Sparklers | Handheld Sparklers | Great for any Occasion (30 Sparklers)
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 1,500
- Age
- 6y ago

40cm (16) Giant Party Sparklers - Great for all Occasions (100 Sparklers)
- Price
- £24.47
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 6y ago

Hand-Held Sparklers 25cm - 5 Packs of 6 - Ideal for Bonfire Night Halloween Christmas and New Year Celebrations - Total of 30 Sparklers
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 8mo ago

Pack of 50 x 40cm (16) Giant Handheld Sparklers - Classic Grey Sparklers with Golden Sparkles - Great for Weddings Birthday Parties Halloween Bonfire Night Christmas and New Year (50)
- Price
- £14.03
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 8y ago
Trending
90-day click momentum
100PCS Sparkler Decor Tags for Wedding Send Off - Let Love SparkleGold Foil Stamped Metallic Sparkler Cardstock for Wedding Send Off Anniversary Exit White Lace Gold-Embossed Label Card
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

EXCLUSIVE ONLINE Monster Golden Sparklers - Extra Large (45cm/18) Jumbo Category 1 Party Sparklers Great for Birthdays Weddings Christmas New Year - 10 Sparklers (2 x 5pk)
- Price
- £7.42
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 6y ago

Pack of 100 x 30cm (12) X Large Golden Sparklers | Classic Golden Effect Sparkles (100)
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

100PCS White Lace Wedding Sparkle Tags Let Love Sparkle Decor Craft Paper Sleeves for Anniversary Party Graduation Birthday Engagement Event
- Price
- £14.58
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 11mo ago

18cm (7) Glitzy Celebration Sparklers for Indoor or Outdoor Use | Metallic Colour Coated Sparklers in Gold Rose Gold or Silver | Great for Any Occasion (Gold 10)
- Price
- £5.27
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 1y ago
Newest
by launch date
100PCS Sparkler Decor Tags for Wedding Send Off - Let Love SparkleGold Foil Stamped Metallic Sparkler Cardstock for Wedding Send Off Anniversary Exit White Lace Gold-Embossed Label Card
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Hand-Held Sparklers 25cm - 5 Packs of 6 - Ideal for Bonfire Night Halloween Christmas and New Year Celebrations - Total of 30 Sparklers
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 8mo ago

Hand-Held Sparklers 25cm - 2 Packs of 6 - Ideal for Bonfire Night Halloween Christmas and New Year Celebrations - Total of 12 Sparklers
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 8mo ago

100PCS White Lace Wedding Sparkle Tags Let Love Sparkle Decor Craft Paper Sleeves for Anniversary Party Graduation Birthday Engagement Event
- Price
- £14.58
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 11mo ago

10-Pack 30cm Long Party Sparklers for Weddings Birthdays New Year Christmas Safe & Bright Sparklers for Celebrations (10pcs) CAT F1
- Price
- £5.78
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
24
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
11%
- Inevitable Party41%
- Generic16%
- PARTYRAMA.CO.UK12%
- EXCLUSIVE ONLINE9%
- Sparklers XYZ6%
- Voluer5%
- Open — no brand owns it (7 brands, 11%)
Demand
Sparklers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.4×
Search terms
Top Sparklers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sparklers339K/yr
- sparklers outdoor59K/yr
- sparkler10K/yr
- sparklers fireworks27K/yr
- giant sparklers11K/yr
- indoor sparklers9K/yr
- large sparklers7K/yr
- long sparklers5K/yr
- party sparklers5K/yr
- sparkles fireworks7K/yr
Reviews and returns
What reviews say buyers love and hate about Sparklers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they didn't work
didn't work waste of money
Expensive for what it is
waste of money
Lol she didn't like the noise as she has autism
It is quite noisy
Small
need manufacturer to have better quality control
Love
Good quality Sparkler
Top quality
Very decent compared to others on the market
Fun for all ages
Adults enjoyed them
It felt really special having everyone involved
forming a glowing walkway was genuinely magical
A Magical Sparkler Moment to End the Perfect Day
Good sparklers
Looks ok
It also made for some of our favourite photos from the entire day — the light, the laughter, and the sense of celebration all came together perfectly
Does what it says on the label
Just the job
Return
0.2% Return rate 39% Fixable by listing
they didn't work
didn't work waste of money
Small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sparklers questions
Answered from the same tracked data.









