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Sparklers

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -0.4% this quarter, so Sparklers is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£355K/yr491K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
58%top-5 click share · 13 brands · 24 sellers

Flapen Score

Sparklers against its category

The dotted line is the Home & Garden average. Past it, Sparklers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparklers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sparklers 491K times last year and spent an estimated £355K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
5.7%
Market size, estimated
£355Ka year
Peak month
November20.4× the quietest month
Top search term
sparklers339K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £5.27 to £26.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £12.64 that is £9K to £13K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£5.27–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #340 within Candles & Holders. It carries 275 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
18%
Out of stock, average day
8.3%
Average rank
#340in Candles & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
275per listing
Listings tracked
28

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sparklers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

24

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 92%

Open market

11%

  • Inevitable Party41%
  • Generic16%
  • PARTYRAMA.CO.UK12%
  • EXCLUSIVE ONLINE9%
  • Sparklers XYZ6%
  • Voluer5%
  • Open — no brand owns it (7 brands, 11%)

Demand

Sparklers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.4×

Search terms

Top Sparklers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sparklers339K/yr
  • sparklers outdoor59K/yr
  • sparkler10K/yr
  • sparklers fireworks27K/yr
  • giant sparklers11K/yr
  • indoor sparklers9K/yr
  • large sparklers7K/yr
  • long sparklers5K/yr
  • party sparklers5K/yr
  • sparkles fireworks7K/yr

Reviews and returns

What reviews say buyers love and hate about Sparklers

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“they didn't work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sparklers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data