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Sparklers

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -0.4% this quarter, so Sparklers is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£355K/yr491K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
58%top-5 click share · 13 brands · 24 sellers

Flapen Score

Sparklers against its category

The dotted line is the Home & Garden average. Past it, Sparklers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparklers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sparklers 491K times last year and spent an estimated £355K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
5.7%
Market size, estimated
£355Ka year
Peak month
November20.4× the quietest month
Top search term
sparklers339K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £5.27 to £26.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £12.64 that is £9K to £13K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£5.27–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #340 within Candles & Holders. It carries 275 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
18%
Out of stock, average day
8.3%
Average rank
#340in Candles & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
275per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sparklers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

11%

  • Inevitable Party41%
  • Generic16%
  • PARTYRAMA.CO.UK12%
  • EXCLUSIVE ONLINE9%
  • Sparklers XYZ6%
  • Voluer5%
  • Open — no brand owns it (7 brands, 11%)

Demand

Sparklers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.4×

Search terms

Top Sparklers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparklers339K/yr
  • sparklers outdoor59K/yr
  • sparkler10K/yr
  • sparklers fireworks27K/yr
  • giant sparklers11K/yr
  • indoor sparklers9K/yr
  • large sparklers7K/yr
  • long sparklers5K/yr
  • party sparklers5K/yr
  • sparkles fireworks7K/yr

Reviews and returns

What reviews say buyers love and hate about Sparklers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.17

they didn't work

didn't work waste of money

Value For Money17%−0.09

Expensive for what it is

waste of money

Noise Level17%+0.46

Lol she didn't like the noise as she has autism

It is quite noisy

Size-Overall8%−0.05

Small

Quality-Overall8%+0.49

need manufacturer to have better quality control

Love

Quality-Overall27%+0.49

Good quality Sparkler

Top quality

Very decent compared to others on the market

Fun/Entertainment Experience16%+1.08

Fun for all ages

Adults enjoyed them

It felt really special having everyone involved

Brightness/Shine/Glow11%+0.72

forming a glowing walkway was genuinely magical

A Magical Sparkler Moment to End the Perfect Day

Good sparklers

Design-Overall9%−0.10

Looks ok

It also made for some of our favourite photos from the entire day — the light, the laughter, and the sense of celebration all came together perfectly

Advertised Vs Actual Product7%+0.46

Does what it says on the label

Just the job

Return

0.2% Return rate 39% Fixable by listing

Functionality-Overall26%▆▃▄▃█▁

they didn't work

didn't work waste of money

Size-Overall21%▄▃▁▆▆█

Small

Leak-Proof9%▁█▁▅▁▁
Advertised Vs Actual Product8%▁▁▁▁▁█
Color6%▁▁▁█▁▄

FAQ

Common Sparklers questions

Answered from the same tracked data.