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Spade

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 89% of clicks, so Spade is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£351K/yr387K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
61%top-5 click share · 10 brands · 54 sellers

Flapen Score

Spade against its category

The dotted line is the Home & Garden average. Past it, Spade is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spade 387K times last year and spent an estimated £351K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
6.3%
Market size, estimated
£351Ka year
Peak month
April4.5× the quietest month
Top search term
spade144K searches a year

02 · Price

A sale here is worth £14.47.

Listings sell for £14.47 on average, from £8.25 to £25.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £14.47 that is £14K to £18K a year per listing.

Average price
£14.47under the $15 to $100 sweet spot
Price range
£8.25–£25.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #76 within Garden Tools & Watering Equipment. It carries 524 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
58%
Out of stock, average day
2.4%
Average rank
#76in Garden Tools & Watering Equipment
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
524per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Spade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£141K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • Easy Shopping45%
  • Spear & Jackson23%
  • Roughneck8%
  • Unibos7%
  • Draper5%
  • KKTECH3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Spade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×

Search terms

Top Spade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spade144K/yr
  • garden spade92K/yr
  • spades for gardening58K/yr
  • digging spade27K/yr
  • garden spades for digging20K/yr
  • border spade11K/yr
  • spades9K/yr
  • digging shovel7K/yr
  • digging spade for gardening4K/yr
  • garden spades6K/yr

Reviews and returns

What reviews say buyers love and hate about Spade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.05

Not good quality

Shocking quality

Cheap quality

Durability14%−0.13

Snapped in half

Broke in half in first use

Broke after one day

Strength11%−0.03

I was worried from other reviews it might not be strong enough

not robust enough

Really flimsy

Weight Heavy10%−0.08

heavier than expected

is that it is slightly heavy

Way to heavy

Size-Overall8%

is a little narrower than I was expecting. although that maybe makes it easier to dig with

Nice spade quite a small one tho

Smaller than expected

Love

Quality-Overall25%+1.05

Excellent product

Good strong quality

Excellent build quality

Value For Money19%+1.24

Excellent value

Decent price

Good for the price

Strength14%−0.03

Strong spade and easy to use

Nice and strong

Overall a robust shovel

Ease Of Use9%+0.74

Easy to use

its easy to handle

easy to carry

Weight Light4%+0.23

Not too heavy

Good, lightweight spade

Great lightweight

Return

0.3% Return rate 33% Fixable by listing

Size-Overall28%▅▆▃▅▅█

is a little narrower than I was expecting. although that maybe makes it easier to dig with

Nice spade quite a small one tho

Smaller than expected

Weight Heavy15%▁▆█▃▄▂

heavier than expected

is that it is slightly heavy

Way to heavy

Durability15%▄▅▂█▄▅

Snapped in half

Broke in half in first use

Broke after one day

Quality-Overall9%█▃▂▂▁▃

Not good quality

Shocking quality

Cheap quality

Defective Material/Parts9%▁▃█▃▄▁

FAQ

Common Spade questions

Answered from the same tracked data.