Spade
Spade shows low returns (0.3%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Flapen Score
Is Spade profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spade is a £351K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 55/100.
Spade: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.5% over the last 90 days and 6.3% of searches end in a purchase.
£351K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Spade products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Heavy Duty Garden Digging Spade - Garden Tools Outdoor digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago
Easy Shopping Border Spade Carbon Steel with Soft Grip D Handle Strong Versatile and Durable Heat Treated and Oil Cooled Metal perfect for Gardeners Builder Industrial Work
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago
Spear & Jackson Traditional Stainless Steel Border Spade with 712mm Wooden Handle
- Price
- £22.78
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 24y ago
Spear & Jackson 4190NB Elements Carbon Treaded Digging Spade
- Price
- £17.26
- Rating
- 4.5/5
- Reviews
- 879
- Age
- 16y ago
Spear & Jackson 4450DS Traditional Stainless Digging Spade
- Price
- £23.26
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 15y ago
Trending
90-day click momentum
Amazon Basics Gardening Shovel for Digging and Edging Flat Spade D-Handle 120 cm Black/Olive
- Price
- £14.54
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 3mo ago
Draper Carbon Steel Garden Spade - 88790 - Hardened and Tempered Blade Gardening & Allotment
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 645
- Age
- 24y ago
PVEGOS 21cm Patio Weed Remover Tool with Long Handle Stainless Steel Moss Scraper for Block Paving Driveway Garden Paths and Edges
- Price
- £13.00
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 1y ago
Easy Shopping Border Spade Carbon Steel with Soft Grip D Handle Strong Versatile and Durable Heat Treated and Oil Cooled Metal perfect for Gardeners Builder Industrial Work
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago
Draper Carbon Steel Border Spade | Plastic Coated Steel Cored Shaft | Epoxy Coated Gardening Hand Tool | Y-Dee Handle | 88792
- Price
- £12.88
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 24y ago
Newest
by launch dateAmazon Basics Gardening Shovel for Digging and Edging Flat Spade D-Handle 120 cm Black/Olive
- Price
- £14.54
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 3mo ago
Unibos | Heavy Duty Garden Border Spade - Garden Tools Outdoor Digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools (Border Spade)
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 9mo ago
Unibos | Heavy Duty Garden Digging Spade - Garden Tools Outdoor Digging Gardening Accessories Hand Spade With Durable Plastic Soft Grip D-Handle Gardening Tools (Spade)
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 9mo ago
Heavy Duty Garden Digging Spade - Garden Tools Outdoor digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago
Easy Shopping Border Spade Carbon Steel with Soft Grip D Handle Strong Versatile and Durable Heat Treated and Oil Cooled Metal perfect for Gardeners Builder Industrial Work
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
54
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
8%
- Easy Shopping45%
- Spear & Jackson23%
- Roughneck8%
- Unibos7%
- Draper5%
- KKTECH3%
- Open — no brand owns it (4 brands, 8%)
Spade demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×
Top Spade search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spade144K/yr
- garden spade92K/yr
- spades for gardening58K/yr
- digging spade27K/yr
- garden spades for digging20K/yr
- border spade11K/yr
- spades9K/yr
- digging shovel7K/yr
- digging spade for gardening4K/yr
- garden spades6K/yr
What reviews say buyers love and hate about Spade
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Excellent product”
“Excellent value”
“Strong spade and easy to use”
“Easy to use”
“Not too heavy”
What buyers complain about
73% of reviews“Not good quality”
“Snapped in half”
“I was worried from other reviews it might not be strong enough”
“heavier than expected”
“is a little narrower than I was expecting. although that maybe makes it easier to dig with”
Spade return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spade questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
