Spade
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 89% of clicks, so Spade is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £351K/yr387K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 54 sellers
Flapen Score
Spade against its category
The dotted line is the Home & Garden average. Past it, Spade is stronger. Inside it, weaker.
Market
The Spade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spade 387K times last year and spent an estimated £351K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £351Ka year
- Peak month
- April4.5× the quietest month
- Top search term
- spade144K searches a year
02 · Price
A sale here is worth £14.47.
Listings sell for £14.47 on average, from £8.25 to £25.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £14.47 that is £14K to £18K a year per listing.
- Average price
- £14.47under the $15 to $100 sweet spot
- Price range
- £8.25–£25.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #76 within Garden Tools & Watering Equipment. It carries 524 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 58%
- Out of stock, average day
- 2.4%
- Average rank
- #76in Garden Tools & Watering Equipment
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 524per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Spade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heavy Duty Garden Digging Spade - Garden Tools Outdoor digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago

Easy Shopping Border Spade Carbon Steel with Soft Grip D Handle Strong Versatile and Durable Heat Treated and Oil Cooled Metal perfect for Gardeners Builder Industrial Work
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago

Spear & Jackson Traditional Stainless Steel Border Spade with 712mm Wooden Handle
- Price
- £22.78
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 24y ago

Spear & Jackson 4190NB Elements Carbon Treaded Digging Spade
- Price
- £17.26
- Rating
- 4.5/5
- Reviews
- 879
- Age
- 16y ago

Spear & Jackson 4450DS Traditional Stainless Digging Spade
- Price
- £23.26
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 15y ago
Trending
90-day click momentum
Amazon Basics Gardening Shovel for Digging and Edging Flat Spade D-Handle 120 cm Black/Olive
- Price
- £14.54
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 3mo ago

Draper Carbon Steel Garden Spade - 88790 - Hardened and Tempered Blade Gardening & Allotment
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 645
- Age
- 24y ago

PVEGOS 21cm Patio Weed Remover Tool with Long Handle Stainless Steel Moss Scraper for Block Paving Driveway Garden Paths and Edges
- Price
- £13.00
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 1y ago

Easy Shopping Border Spade Carbon Steel with Soft Grip D Handle Strong Versatile and Durable Heat Treated and Oil Cooled Metal perfect for Gardeners Builder Industrial Work
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago

Draper Carbon Steel Border Spade | Plastic Coated Steel Cored Shaft | Epoxy Coated Gardening Hand Tool | Y-Dee Handle | 88792
- Price
- £12.88
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 24y ago
Newest
by launch date
Amazon Basics Gardening Shovel for Digging and Edging Flat Spade D-Handle 120 cm Black/Olive
- Price
- £14.54
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 3mo ago

Unibos | Heavy Duty Garden Border Spade - Garden Tools Outdoor Digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools (Border Spade)
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 9mo ago

Unibos | Heavy Duty Garden Digging Spade - Garden Tools Outdoor Digging Gardening Accessories Hand Spade With Durable Plastic Soft Grip D-Handle Gardening Tools (Spade)
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 9mo ago

Heavy Duty Garden Digging Spade - Garden Tools Outdoor digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago

Easy Shopping Border Spade Carbon Steel with Soft Grip D Handle Strong Versatile and Durable Heat Treated and Oil Cooled Metal perfect for Gardeners Builder Industrial Work
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
54
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
8%
- Easy Shopping45%
- Spear & Jackson23%
- Roughneck8%
- Unibos7%
- Draper5%
- KKTECH3%
- Open — no brand owns it (4 brands, 8%)
Demand
Spade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×
Search terms
Top Spade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spade144K/yr
- garden spade92K/yr
- spades for gardening58K/yr
- digging spade27K/yr
- garden spades for digging20K/yr
- border spade11K/yr
- spades9K/yr
- digging shovel7K/yr
- digging spade for gardening4K/yr
- garden spades6K/yr
Reviews and returns
What reviews say buyers love and hate about Spade
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
Shocking quality
Cheap quality
Snapped in half
Broke in half in first use
Broke after one day
I was worried from other reviews it might not be strong enough
not robust enough
Really flimsy
heavier than expected
is that it is slightly heavy
Way to heavy
is a little narrower than I was expecting. although that maybe makes it easier to dig with
Nice spade quite a small one tho
Smaller than expected
Love
Excellent product
Good strong quality
Excellent build quality
Excellent value
Decent price
Good for the price
Strong spade and easy to use
Nice and strong
Overall a robust shovel
Easy to use
its easy to handle
easy to carry
Not too heavy
Good, lightweight spade
Great lightweight
Return
0.3% Return rate 33% Fixable by listing
is a little narrower than I was expecting. although that maybe makes it easier to dig with
Nice spade quite a small one tho
Smaller than expected
heavier than expected
is that it is slightly heavy
Way to heavy
Snapped in half
Broke in half in first use
Broke after one day
Not good quality
Shocking quality
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spade questions
Answered from the same tracked data.









