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Soy Wax

Fail

Demand is soft, at -47.4% this quarter, so Soy Wax is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£213K/yr209K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
50%top-5 click share · 9 brands · 13 sellers

Flapen Score

Soy Wax against its category

The dotted line is the Home & Garden average. Past it, Soy Wax is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soy Wax 209K times last year and spent an estimated £213K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
6.8%
Market size, estimated
£213Ka year
Peak month
November3.8× the quietest month
Top search term
soy wax73K searches a year

02 · Price

A sale here is worth £14.89.

Listings sell for £14.89 on average, from £3.70 to £27.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.89 that is £4K to £7K a year per listing.

Average price
£14.89under the $15 to $100 sweet spot
Price range
£3.70–£27.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #30 within Candle Making. It carries 1,058 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
10.7%
Average rank
#30in Candle Making
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,058per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Soy Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

6%

  • Mouldmaster33%
  • BOYUJK33%
  • MaxSell12%
  • TIFFORA7%
  • The Glowhouse5%
  • Auroh4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Soy Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Soy Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy wax73K/yr
  • soy wax for candle making76K/yr
  • soya wax for candle making21K/yr
  • soy candle wax10K/yr
  • soya wax8K/yr
  • wax for wax melts7K/yr
  • soy wax flakes5K/yr
  • wax melt wax4K/yr
  • candle soy wax4K/yr
  • soy wax for wax melts making3K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.10

Not good batch

this wax is definitely not good quality compared to the last brand I used so I wont be getting it again

Heating14%−0.15

the melts were all frosted

Instructions/User Manual/Troubleshooting14%−0.06

Product does not come with instructions

Advertised Vs Actual Product14%−0.06

In the picture it states this item is organic however when it arrives there is nothing on the packaging to suggest this

Durability7%+0.19

didnt last long

Love

Quality-Overall37%−0.10

no complaints

Nice quality wax

Quality good

Value For Money21%+2.46

Good price

Value for money

Good value for money

Ease Of Use11%−0.02

Easy to use

Perfect for beginners

Its easy to work with

Advertised Vs Actual Product8%−0.06

AS ADVERTISED

As described

As expected

Smell8%+1.12

The wax holds fragrance well

holds the fragrance brilliantly

held scent very well

Return

0.4% Return rate 25% Fixable by listing

Quality-Overall24%█▆▆▁▁▄

Not good batch

this wax is definitely not good quality compared to the last brand I used so I wont be getting it again

Size-Overall24%▁▄▄█▁▆
Functionality-Overall13%▆▆▆▁██
Value For Money11%▆▆▁██▁

Cost

Flammable5%█▁█▁▁▁

FAQ

Common Soy Wax questions

Answered from the same tracked data.