Soy Wax
soft demand (-47.4% this quarter) — Soy Wax doesn't clear our bar today.
Flapen Score
Is Soy Wax profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soy Wax is a £213K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Soy Wax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -47.4% over the last 90 days and 6.8% of searches end in a purchase.
£213K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Soy Wax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 5y ago
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago
Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (200g)
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago
Mouldmaster Soy Wax for candle making 2.5kg
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 12y ago
Trending
90-day click momentum
VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers
- Price
- £26.64
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure
- Price
- £26.43
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago
Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)
- Price
- £26.68
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago
Newest
by launch date
Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts
- Price
- £24.05
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)
- Price
- £27.64
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)
- Price
- £26.50
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 1y ago
VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers
- Price
- £26.64
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes
- Price
- £9.02
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
6%
- Mouldmaster33%
- BOYUJK33%
- MaxSell12%
- TIFFORA7%
- The Glowhouse5%
- Auroh4%
- Open — no brand owns it (3 brands, 6%)
Soy Wax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top Soy Wax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soy wax73K/yr
- soy wax for candle making76K/yr
- soya wax for candle making21K/yr
- soy candle wax10K/yr
- soya wax8K/yr
- wax for wax melts7K/yr
- soy wax flakes5K/yr
- wax melt wax4K/yr
- candle soy wax4K/yr
- soy wax for wax melts making3K/yr
What reviews say buyers love and hate about Soy Wax
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“no complaints”
“Good price”
“Easy to use”
“AS ADVERTISED”
“The wax holds fragrance well”
What buyers complain about
86% of reviews“Not good batch”
“the melts were all frosted”
“Product does not come with instructions”
“In the picture it states this item is organic however when it arrives there is nothing on the packaging to suggest this”
“didnt last long”
Soy Wax return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soy Wax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
