soy wax
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.89avg listing price — sweet spot $15–$100
Review moat
Good1,058.24avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.70–£27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£213K£213K/yr · 209K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soy wax is a £213K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
soy wax market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £223K–£298K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 76%
- Out of stock
- 10.7%
- Avg brand age
- 40 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
6%
- Mouldmaster33%
- BOYUJK33%
- MaxSell12%
- TIFFORA7%
- The Glowhouse5%
- Auroh4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top soy wax search terms
- soy wax73K/yr
- soy wax for candle making76K/yr
- soya wax for candle making21K/yr
- soy candle wax10K/yr
- soya wax8K/yr
- wax for wax melts7K/yr
- soy wax flakes5K/yr
- wax melt wax4K/yr
- candle soy wax4K/yr
- soy wax for wax melts making3K/yr
Top soy wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg
Mouldmaster£7.514.6★516 rev
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
MaxSell£7.404.4★94 rev
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
BOYUJK£10.314.5★1,537 rev
Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (200g)
BOYUJK£5.774.4★876 rev
Mouldmaster Soy Wax for candle making 2.5kg
Mouldmaster£14.904.6★340 rev
Newest
by launch date
Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts
Auroh£24.0542 rev
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)
TIFFORA£27.6426 rev
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)
TIFFORA£26.5025 rev
VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers
VALLYDOM£26.6456 rev
Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes
Waxcanpy£9.0288 rev
Trending
90-day click momentumVALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers
VALLYDOM£26.644.2★
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
MaxSell£7.404.4★
Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure
BOYUJK£26.434.4★
Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
BOYUJK£9.854.4★
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)
BOYUJK£26.684.5★
What buyers say about soy wax
What buyers praise and complain about, mined from review topics.What buyers love
“no complaints”
“Good price”
“Easy to use”
“AS ADVERTISED”
“The wax holds fragrance well”
“The colour is beautiful and excellent quality”
“Burns cleanly”
“Good wax”
“Sister loved her birthday present”
“The finish is clean”
What buyers complain about
“Not good batch”
“the melts were all frosted”
“Product does not come with instructions”
“In the picture it states this item is organic however when it arrives there is nothing on the packaging to suggest this”
“didnt last long”
“Cost”
Top return reasons
Common questions
- Is soy wax profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 25 tracked products. 90-day search growth is -47.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the soy wax niche?
- 9 brands and 13 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in soy wax?
- Top complaints mined from reviews: Quality-Overall, Heating, Instructions/User Manual/Troubleshooting. The return rate is 0.4%.
- When does demand for soy wax peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the soy wax niche?
- Listings span £3.70–£27.64; the average listing price is £14.89 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.