Soy Wax
FailDemand is soft, at -47.4% this quarter, so Soy Wax is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £213K/yr209K searches / yr
- 90-day growth
- -47.4%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 13 sellers
Flapen Score
Soy Wax against its category
The dotted line is the Home & Garden average. Past it, Soy Wax is stronger. Inside it, weaker.
Market
The Soy Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soy Wax 209K times last year and spent an estimated £213K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -47.4%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £213Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- soy wax73K searches a year
02 · Price
A sale here is worth £14.89.
Listings sell for £14.89 on average, from £3.70 to £27.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.89 that is £4K to £7K a year per listing.
- Average price
- £14.89under the $15 to $100 sweet spot
- Price range
- £3.70–£27.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #30 within Candle Making. It carries 1,058 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 84%
- Out of stock, average day
- 10.7%
- Average rank
- #30in Candle Making
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,058per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Soy Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 5y ago

Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago

Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (200g)
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago

Mouldmaster Soy Wax for candle making 2.5kg
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 12y ago
Trending
90-day click momentum
VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers
- Price
- £26.64
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago

Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure
- Price
- £26.43
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago

Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago

Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)
- Price
- £26.68
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago
Newest
by launch date
Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts
- Price
- £24.05
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)
- Price
- £27.64
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)
- Price
- £26.50
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 1y ago

VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers
- Price
- £26.64
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago

Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes
- Price
- £9.02
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
6%
- Mouldmaster33%
- BOYUJK33%
- MaxSell12%
- TIFFORA7%
- The Glowhouse5%
- Auroh4%
- Open — no brand owns it (3 brands, 6%)
Demand
Soy Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Soy Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soy wax73K/yr
- soy wax for candle making76K/yr
- soya wax for candle making21K/yr
- soy candle wax10K/yr
- soya wax8K/yr
- wax for wax melts7K/yr
- soy wax flakes5K/yr
- wax melt wax4K/yr
- candle soy wax4K/yr
- soy wax for wax melts making3K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good batch
this wax is definitely not good quality compared to the last brand I used so I wont be getting it again
the melts were all frosted
Product does not come with instructions
In the picture it states this item is organic however when it arrives there is nothing on the packaging to suggest this
didnt last long
Love
no complaints
Nice quality wax
Quality good
Good price
Value for money
Good value for money
Easy to use
Perfect for beginners
Its easy to work with
AS ADVERTISED
As described
As expected
The wax holds fragrance well
holds the fragrance brilliantly
held scent very well
Return
0.4% Return rate 25% Fixable by listing
Not good batch
this wax is definitely not good quality compared to the last brand I used so I wont be getting it again
Cost
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Wax questions
Answered from the same tracked data.









