soy tea lights
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great432.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Price range
Okay£4.11–£23.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 30K searches
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soy tea lights is a £43K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
soy tea lights market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 37 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- ugbem36%
- LETINE31%
- Coraz Home14%
- TRIRITE8%
- Hypmis4%
- Aroma Naturals4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -59.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top soy tea lights search terms
- soy wax tealights10K/yr
- soy tealights9K/yr
- soy tea lights candles uk4K/yr
- soy tea lights4K/yr
- non toxic tealight candles3K/yr
Top soy tea lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soywax Tea Lights Candles Bulk 24 Pack 4 Hour White Tea Lights
LETINE£8.514.4★113 rev
50 Pack Soy Wax Tealights Unscented Tealight Candles in Clear Cup 4 Hours Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£12.564.2★132 rev
25 Pack Soy Wax Tealights Unscented Tealight Candles in Clear Cup 4 Hours Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£8.164.5★68 rev
4 Hour Tea Lights Candles 50 Pack Soy Wax Tealights Unscented White Tea Candles in Aluminum Cups Paraffin-Free for Weddings Home Decor Emergency & Food Warming(3.9x1.3cm)
TRIRITE£10.934.6★29 rev
50 Pack Soy Wax Tealights 6H Unscented Tealight Candles in Clear Cup Long Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£13.854.2★132 rev
Newest
by launch date4 Hour Tea Lights Candles 50 Pack Soy Wax Tealights Unscented White Tea Candles in Aluminum Cups Paraffin-Free for Weddings Home Decor Emergency & Food Warming(3.9x1.3cm)
TRIRITE£10.9329 rev
50 Pack Soy Wax Tealights 6H Unscented Tealight Candles in Clear Cup Long Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£13.85132 rev
Beeswax Tealights Candles 4 Hour Handmade Beeswax Tea Lights Candle Organic Tealight Candles Natural Candles Non Toxic Unscented Smokeless Clean Burning 10 Pack
TRIRITE£5.8841 rev
LETINE Tealight Candles | 25 Pack - 6 Hour Long Burning Natural Vegan Tea Lights Paraffin-Free Unscented Tealights for Christmas Party Home Wedding Emergency
LETINE£7.4421 rev
50 Pack Soy Wax Tealights Unscented Tealight Candles in Clear Cup 4 Hours Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£12.56132 rev
Trending
90-day click momentum4 Hour Tea Lights Candles 50 Pack Soy Wax Tealights Unscented White Tea Candles in Aluminum Cups Paraffin-Free for Weddings Home Decor Emergency & Food Warming(3.9x1.3cm)
TRIRITE£10.934.6★
Hypmis Soy Wax Tealights Smokeless & Dripless 4 Hours Burn Time 50 White Unscented Candles with Acrylic Shell for Christmas Wedding Party & Home Decor
Hypmis£11.214.4★
Beeswax Tealights Candles 4 Hour Handmade Beeswax Tea Lights Candle Organic Tealight Candles Natural Candles Non Toxic Unscented Smokeless Clean Burning 10 Pack
TRIRITE£5.883.7★
50 Pack Soy Wax Tealights Unscented Tealight Candles in Clear Cup 4 Hours Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£12.564.2★
50 Pack Soy Wax Tealights 6H Unscented Tealight Candles in Clear Cup Long Burning Time Paraffin-Free for Weddings Events Home Decor Emergency Use
ugbem£13.854.2★
What buyers say about soy tea lights
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“These candles are high quality”
“They creat a very nice glow”
“They work as advertised”
“are completely aroma free”
“reliable option for everyday use”
“Theyre also nicely made and burn cleanly”
“keep them easy to manage”
“Eco friendly”
“These fit the bill perfectly”
What buyers complain about
“Below average”
“A little disappointing as the first tooth that I took out the packet didnt have wicks that you could light as they were so ridiculously short”
“Ok, slight chemical smell”
“so burn really badly”
“Very poor flame/light”
“They may not be as cheap as the ones you can get from a supermarket”
“Doesnt last 4hrs”
“dont have enough heat to melt the wax melts dont bother with these waste of money”
“What a total waste of resources, product and money”
“Wick off centre. Completely off centre wicks, so burn really badly, the wicks get suffocated by the wax and then you cannot relight as wax covers the wick.”
Top return reasons
Common questions
- Is soy tea lights profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 16 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the soy tea lights niche?
- 8 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in soy tea lights?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 0.2%.
- When does demand for soy tea lights peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the soy tea lights niche?
- Listings span £4.11–£23.63; the average listing price is £13.12 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.