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Soy Tea Lights

soft demand (-59.8% this quarter) — Soy Tea Lights doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 11Growth 0Conversion 90Competition 26Returns 99Price range 44Avg price 59Brand share 17Review moat 78Quality gap 65
This niche Category average

Is Soy Tea Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soy Tea Lights is a £43K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Soy Tea Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -59.8% over the last 90 days and 10.8% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr3K
Search volume / yr-59.8%30K
Conversion rate10.8%
Avg price£13.12

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 17
Top-5 product click share69%
Open market7%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement100%
New entrants (1y)7· 0 succeeded
Avg rating4.4★
Avg reviews433

Top Soy Tea Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • ugbem36%
  • LETINE31%
  • Coraz Home14%
  • TRIRITE8%
  • Hypmis4%
  • Aroma Naturals4%
  • Open — no brand owns it (2 brands, 3%)

Soy Tea Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR10.8%Products16Brands8Top 5 Brands93%OOS Rate1.5%Rating4.4★Reviews433Avg BSR#102
2K1KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top Soy Tea Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soy wax tealights10K/yr
  • soy tealights9K/yr
  • soy tea lights candles uk4K/yr
  • soy tea lights4K/yr
  • non toxic tealight candles3K/yr

What reviews say buyers love and hate about Soy Tea Lights

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money22%

Good value for money

Quality-Overall20%

These candles are high quality

Brightness/Shine/Glow10%

They creat a very nice glow

Advertised Vs Actual Product8%

They work as advertised

Smell7%

are completely aroma free

What buyers complain about

68% of reviews
Quality-Overall14%

Below average

Size-Overall11%

A little disappointing as the first tooth that I took out the packet didnt have wicks that you could light as they were so ridiculously short

Smell8%

Ok, slight chemical smell

Flammable8%

so burn really badly

Brightness/Shine/Glow8%

Very poor flame/light

Soy Tea Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Value For Money
13%
3Advertised Vs Actual Product
8%
4Eco Friendliness
8%
5Functionality-Overall
5%

Common Soy Tea Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soy Tea Lights 42/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 16 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -59.8% over the last 90 days.
Search demand for Soy Tea Lights on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 6.8× the quietest.