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Soy Tea Lights

Fail

Demand is soft, at -59.8% this quarter, so Soy Tea Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£43K/yr30K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
69%top-5 click share · 8 brands · 17 sellers

Flapen Score

Soy Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Soy Tea Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soy Tea Lights 30K times last year and spent an estimated £43K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
10.8%
Market size, estimated
£43Ka year
Peak month
December6.8× the quietest month
Top search term
soy wax tealights10K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £4.11 to £23.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.12 that is £1K to £3K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£4.11–£23.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Candles & Holders. It carries 433 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#102in Candles & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
16

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Soy Tea Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

3%

  • ugbem36%
  • LETINE31%
  • Coraz Home14%
  • TRIRITE8%
  • Hypmis4%
  • Aroma Naturals4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Soy Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Soy Tea Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soy wax tealights10K/yr
  • soy tealights9K/yr
  • soy tea lights candles uk4K/yr
  • soy tea lights4K/yr
  • non toxic tealight candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Tea Lights

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
14%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Below average”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soy Tea Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data