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Soy Tea Lights

Fail

Demand is soft, at -59.8% this quarter, so Soy Tea Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£43K/yr30K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
69%top-5 click share · 8 brands · 17 sellers

Flapen Score

Soy Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Soy Tea Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soy Tea Lights 30K times last year and spent an estimated £43K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
10.8%
Market size, estimated
£43Ka year
Peak month
December6.8× the quietest month
Top search term
soy wax tealights10K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £4.11 to £23.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.12 that is £1K to £3K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£4.11–£23.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Candles & Holders. It carries 433 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#102in Candles & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Soy Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • ugbem36%
  • LETINE31%
  • Coraz Home14%
  • TRIRITE8%
  • Hypmis4%
  • Aroma Naturals4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Soy Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Soy Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy wax tealights10K/yr
  • soy tealights9K/yr
  • soy tea lights candles uk4K/yr
  • soy tea lights4K/yr
  • non toxic tealight candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Tea Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.10

Below average

Rubbish

Not good quality

Size-Overall11%−0.07

A little disappointing as the first tooth that I took out the packet didnt have wicks that you could light as they were so ridiculously short

Small

Wick too small

Smell8%+0.72

Ok, slight chemical smell

They don't really smell of anything

You can't smell them and last well

Flammable8%−0.09

so burn really badly

They burn to the end

Very poor hardly any flame will not purchase again

Brightness/Shine/Glow8%−0.01

Very poor flame/light

Poor light

Dim not bright

Love

Value For Money22%+1.79

Good value for money

Good price

reasonable price

Quality-Overall20%−0.10

These candles are high quality

The quality feels consistent across the pack

EXCELLENT product

Brightness/Shine/Glow10%−0.01

They creat a very nice glow

give off a nice warm glow

great light

Advertised Vs Actual Product8%+1.05

They work as advertised

Great, just what I needed

As described

Smell7%+0.72

are completely aroma free

Good smell

They do have a subtle soft scent which is pleasant

Return

0.2% Return rate 52% Fixable by listing

Size-Overall37%▁▁█▃▆▃

A little disappointing as the first tooth that I took out the packet didnt have wicks that you could light as they were so ridiculously short

Small

Wick too small

Value For Money13%█▃▁▁▂▃

They may not be as cheap as the ones you can get from a supermarket

yes the candles can be expensive

too pricey

Advertised Vs Actual Product8%▁▁▆▇▁█
Eco Friendliness8%▁▁▁█▁▁
Functionality-Overall5%▁▁▁██▁

Wick off centre. Completely off centre wicks, so burn really badly, the wicks get suffocated by the wax and then you cannot relight as wax covers the wick.

FAQ

Common Soy Tea Lights questions

Answered from the same tracked data.