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Souper Cubes

soft demand (-43.6% this quarter) — Souper Cubes doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 29Growth 3Conversion 27Competition 25Returns 96Price range 89Avg price 95Brand share 17Review moat 25Quality gap 18
This niche Category average

Is Souper Cubes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Souper Cubes is a £125K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 35/100.

Souper Cubes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.6% over the last 90 days and 2.1% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr5K
Search volume / yr-43.6%219K
Conversion rate2.1%
Avg price£26.65

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 13
Top-5 product click share70%
Open market7%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement100%
New entrants (1y)4· 0 succeeded
Avg rating4.7★
Avg reviews4,835

Top Souper Cubes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Souper Cubes66%
  • XJIANFU18%
  • Gobesty4%
  • Defresit3%
  • Lotvic2%
  • TEYIAN2%
  • Open — no brand owns it (3 brands, 5%)

Souper Cubes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR2.1%Products18Brands9Top 5 Brands93%OOS Rate0.0%Rating4.7★Reviews4,835Avg BSR#229
13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Top Souper Cubes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • souper cubes146K/yr
  • souper cubes silicone freezer tray20K/yr
  • soup cubes14K/yr
  • super cubes13K/yr
  • super cube5K/yr
  • super cubes freezer tray9K/yr
  • souper cubes uk5K/yr
  • souper cube4K/yr
  • souper3K/yr

What reviews say buyers love and hate about Souper Cubes

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall22%

Good Solid Product

Ease Of Use18%

Easy to use

Size-Overall10%

Good size

Value For Money7%

Great for money

Cooking Experience4%

Good for meal prepping

What buyers complain about

41% of reviews
Value For Money17%

They are expensive

Ease Of Use10%

hated the practice

Stain Resistance7%

Only thing I noticed was a little staining after removing the frozen blocks as the item I had frozen contained tomato in the sauce

Weight Heavy2%

But there's a metal reinforcement around the top of the mould meaning that even when full. and then it's quite heavy

Storage Capacity2%

The only thing is you need space in your freezer to store it

Souper Cubes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Advertised Vs Actual Product
10%
3Smell
8%
4Leak-Proof
4%
5Value For Money
4%

Common Souper Cubes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Souper Cubes 35/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -43.6% over the last 90 days.
Search demand for Souper Cubes on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov, where the busiest month runs 4.6× the quietest.