Is souper cubes profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (35/100).

How competitive is the souper cubes niche?

9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in souper cubes?

Top complaints mined from reviews: Value For Money, Ease Of Use, Stain Resistance. The return rate is 0.8%.

When does demand for souper cubes peak?

Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 4.6× the quietest.

What does it cost to enter the souper cubes niche?

Listings span £12.06–£52.18; the average listing price is £26.65 (sweet spot $15–$100). The average incumbent carries 4,835 reviews — the moat a new listing must climb.

souper cubes

Skip it

Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.65

avg listing price — sweet spot $15–$100

Price range

Great£12.06–£52.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£125K

£125K/yr · 219K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad4,835.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-43.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, souper cubes is a £125K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

souper cubes market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £107K–£133K; units × avg price
Conversion rate: 2.1%
Avg BSR: #229
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 17 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Souper Cubes66%
XJIANFU18%
Gobesty4%
Defresit3%
Lotvic2%
TEYIAN2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -43.6% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Open Trend

Top souper cubes search terms

souper cubes146K/yr -42.9%1.5% conv.
souper cubes silicone freezer tray20K/yr -40.0%2.4% conv.
soup cubes14K/yr -52.3%1.3% conv.
super cubes13K/yr -44.1%1.1% conv.
super cube5K/yr -10.3%0.3% conv.
super cubes freezer tray9K/yr -56.0%1.3% conv.
souper cubes uk5K/yr -55.4%0.7% conv.
souper cube4K/yr -40.3%1.6% conv.
souper3K/yr -43.4%0.3% conv.

All search terms

Top souper cubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Souper Cubes 1 Cup Silicone Freezer Moulds for Food with Lids Aqua 2-Pack

Souper Cubes£30.404.7★21,905 rev

Souper Cubes Silicone Freezer Moulds with Lids Soup Containers 2/4-Compartment Freezer Storage Boxes Made from Food-Grade Materials Dishwasher-Safe(724/26-2PCS-Blue)

XJIANFU£13.494.7★13 rev

Souper Cubes Silicone Freezer Mould Gift Set - 4-Pack Bundle - Charcoal

Souper Cubes£51.294.8★2,408 rev

Souper Cubes 2 Cup Silicone Freezer Moulds for Food with Lids Aqua 2-Pack

Souper Cubes£30.224.8★8,059 rev

Souper Cubes 1/2 Cup Silicone Freezer Tray for Batch Cooking Aqua 2-Pack

Souper Cubes£30.594.8★3,996 rev

Newest

by launch date

Souper Cubes Silicone Freezer Moulds with Lids Soup Containers 2/4-Compartment Freezer Storage Boxes Made from Food-Grade Materials Dishwasher-Safe(724/26-2PCS-Blue)

XJIANFU£13.4913 rev

6mo ago

2Pack Silicone Soup Freezer Container Silicone Freezer Mould with Lid 250mL/125mL 4-Compartment S0uper Cube Storage Containers Ice Cube Tray for Broth Soup Leftovers Sauce

TEYIAN£12.3414 rev

6mo ago

QUUK Silicone Freezer Tray Moulds with Lid 250ml (1 Cup) Portions Stackable Food Storage Containers for Meal Prep Soup Sauce & Batch Cooking BPA Free Easy Release - Souper Cubes

Rusty Barrel£16.81224 rev

6mo ago

2 Pack Souper Cubes Silicone Freezer Tray 1000ML Soup Freezer Containers with Lid 4-Compartment Silicone Freezer Moulds Makes 8 Perfect 1 Cup portions Cubes for Meal Prep Soup Sauce (Cold Green)

Gobesty£12.0612 rev

10mo ago

Lotvic 2 Pack Soup Cube Silicone Freezer Tray 1000ML Freezer Containers with Lid 4-Compartment Makes 8 1-Cup Portions Cubes Freezer Tray for Meal Prep Soup Sauce (2 Pack Blue)

Lotvic£15.0432 rev

1y ago

What buyers say about souper cubes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Solid Product”

Ease Of Use18%

“Easy to use”

Size-Overall10%

“Good size”

Value For Money7%

“Great for money”

Cooking Experience4%

“Good for meal prepping”

Ease Of Cleaning4%

“is dishwasher safe”

Strength3%

“They are very sturdy and strong”

Storage Capacity3%

“Stackable in your drawers so dont take up too much room, oven, microwave and dishwasher safe”

Organizing Capabilities3%

“Theses are perfect for organising meal times and your freezer”

Efficiency3%

“works great”

What buyers complain about

Value For Money17%

“They are expensive”

Ease Of Use10%

“hated the practice”

Stain Resistance7%

“Only thing I noticed was a little staining after removing the frozen blocks as the item I had frozen contained tomato in the sauce”

Weight Heavy2%

“But there's a metal reinforcement around the top of the mould meaning that even when full. and then it's quite heavy”

Storage Capacity2%

“The only thing is you need space in your freezer to store it”

Ease Of Cleaning1%

“can be avoided buy washing up as soon as possible”

Thickness1%

“The lids are thin”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product10%

Smell8%

Leak-Proof4%

Value For Money4%

Quality-Overall3%

Color3%

Material Quality2%

Stain Resistance1%

Defective Material/Parts1%

Common questions

Is souper cubes profitable to sell on Amazon United Kingdom?: The niche generates £125K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (35/100).
How competitive is the souper cubes niche?: 9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in souper cubes?: Top complaints mined from reviews: Value For Money, Ease Of Use, Stain Resistance. The return rate is 0.8%.
When does demand for souper cubes peak?: Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 4.6× the quietest.
What does it cost to enter the souper cubes niche?: Listings span £12.06–£52.18; the average listing price is £26.65 (sweet spot $15–$100). The average incumbent carries 4,835 reviews — the moat a new listing must climb.

souper cubes

souper cubes market data

Competition & brand share

Demand & seasonality

Top souper cubes search terms

Top souper cubes products on Amazon

Top sellers

Newest

Trending

What buyers say about souper cubes

What buyers love

What buyers complain about

Top return reasons

Common questions

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