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Souper Cubes

Fail

Demand is soft, at -43.6% this quarter, so Souper Cubes is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£125K/yr219K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 13 sellers

Flapen Score

Souper Cubes against its category

The dotted line is the Home & Garden average. Past it, Souper Cubes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Souper Cubes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Souper Cubes 219K times last year and spent an estimated £125K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
2.1%
Market size, estimated
£125Ka year
Peak month
January4.6× the quietest month
Top search term
souper cubes146K searches a year

02 · Price

A sale here is worth £26.65.

Listings sell for £26.65 on average, from £12.06 to £52.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.65 that is £3K to £7K a year per listing.

Average price
£26.65inside the $15 to $100 sweet spot
Price range
£12.06–£52.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Food Storage. It carries 4,835 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Food Storage
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,835per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Souper Cubes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

5%

  • Souper Cubes66%
  • XJIANFU18%
  • Gobesty4%
  • Defresit3%
  • Lotvic2%
  • TEYIAN2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Souper Cubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Souper Cubes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • souper cubes146K/yr
  • souper cubes silicone freezer tray20K/yr
  • soup cubes14K/yr
  • super cubes13K/yr
  • super cube5K/yr
  • super cubes freezer tray9K/yr
  • souper cubes uk5K/yr
  • souper cube4K/yr
  • souper3K/yr

Reviews and returns

What reviews say buyers love and hate about Souper Cubes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
0.8%of orders come back
“They are expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Souper Cubes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data