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Souper Cubes

Fail

Demand is soft, at -43.6% this quarter, so Souper Cubes is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£125K/yr219K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 13 sellers

Flapen Score

Souper Cubes against its category

The dotted line is the Home & Garden average. Past it, Souper Cubes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Souper Cubes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Souper Cubes 219K times last year and spent an estimated £125K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
2.1%
Market size, estimated
£125Ka year
Peak month
January4.6× the quietest month
Top search term
souper cubes146K searches a year

02 · Price

A sale here is worth £26.65.

Listings sell for £26.65 on average, from £12.06 to £52.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.65 that is £3K to £7K a year per listing.

Average price
£26.65inside the $15 to $100 sweet spot
Price range
£12.06–£52.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Food Storage. It carries 4,835 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Food Storage
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,835per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Souper Cubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Souper Cubes66%
  • XJIANFU18%
  • Gobesty4%
  • Defresit3%
  • Lotvic2%
  • TEYIAN2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Souper Cubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Souper Cubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • souper cubes146K/yr
  • souper cubes silicone freezer tray20K/yr
  • soup cubes14K/yr
  • super cubes13K/yr
  • super cube5K/yr
  • super cubes freezer tray9K/yr
  • souper cubes uk5K/yr
  • souper cube4K/yr
  • souper3K/yr

Reviews and returns

What reviews say buyers love and hate about Souper Cubes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.03

They are expensive

Overpriced

Even though theyre on the pricey side

Ease Of Use10%+1.86

hated the practice

make it hard to maneuver when full

if you have problems with hands it might be a little harder

Stain Resistance7%−0.01

Only thing I noticed was a little staining after removing the frozen blocks as the item I had frozen contained tomato in the sauce

I was worried at first it will stain if you placed particular food

Only small issue I've found is that when I cook red sauce it does stain the container

Weight Heavy2%

But there's a metal reinforcement around the top of the mould meaning that even when full. and then it's quite heavy

Storage Capacity2%−0.01

The only thing is you need space in your freezer to store it

Love

Quality-Overall22%+1.21

Good Solid Product

the whole thing is well made

Excellent product

Ease Of Use18%+1.86

Easy to use

These are so handy

Super Handy Addition

Size-Overall10%−0.05

Good size

The lid fits well

The portion size is just right — not too big

Value For Money7%−0.03

Great for money

value for money

Great value for money

Cooking Experience4%−0.03

Good for meal prepping

Excellent for Meal Prep

Great for batch cooking

Return

0.8% Return rate 76% Fixable by listing

Size-Overall60%▇▆▆▄▇█
Advertised Vs Actual Product10%▂▄▂█▁▁
Smell8%▁▁▇█▅▁
Leak-Proof4%▁▆█▁▁▁
Value For Money4%▁▆▁▇█▁

They are expensive

Overpriced

Even though theyre on the pricey side

FAQ

Common Souper Cubes questions

Answered from the same tracked data.