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Soup Spoons

Fail

Prices span $2.12–$10.80, mostly outside the sweet spot, so Soup Spoons is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£50K/yr123K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
53%top-5 click share · 16 brands · 30 sellers

Flapen Score

Soup Spoons against its category

The dotted line is the Home & Garden average. Past it, Soup Spoons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup Spoons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soup Spoons 123K times last year and spent an estimated £50K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
7.4%
Market size, estimated
£50Ka year
Peak month
December3.3× the quietest month
Top search term
soup spoons83K searches a year

02 · Price

A sale here is worth £5.58.

Listings sell for £5.58 on average, from £2.12 to £10.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.58 that is £1K to £3K a year per listing.

Average price
£5.58under the $15 to $100 sweet spot
Price range
£2.12–£10.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #179 within Cutlery. It carries 373 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
3.1%
Average rank
#179in Cutlery
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
373per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Soup Spoons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

22%

  • Kyraton30%
  • Olympia16%
  • QZKJQDD15%
  • ValueBargain7%
  • SDMAX5%
  • AOOSY5%

Demand

Soup Spoons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Soup Spoons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soup spoons83K/yr
  • soup spoon24K/yr
  • soup spoons set of 610K/yr
  • soup spoons set of 45K/yr

Reviews and returns

What reviews say buyers love and hate about Soup Spoons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.22

Wrong size

Too small

Small spoons

Thickness15%−0.08

Very thin and flimsy

Really shallow

Was expecting the spoons to be deeper, considering they're for soup, they're not, they're more shallow than the normal cereal spoons we have, so not really what I wanted

Quality-Overall11%+1.80

Poor quality

an issue i dont normally have using the same design from better quality products

At the RRP of £9.99 these are poor value for the quality

Advertised Vs Actual Product7%−0.02

Not what is advertised

Misleading advertising

The description on Amazon was misleading

Material Quality6%

But the material is very cheap plastic

They're made of plastic

fair, there are different qualities of plastics so I decided to give them a go

Love

Quality-Overall26%+1.80

theyre actually quite well-made for the price

They seem well made

Decent quality

Value For Money11%+0.74

Good for price

Great value

Great value for price

Ease Of Use7%+0.22

easy-to-use

it is the use of things that makes they worth having

very useful addition to any kitchen

Size-Overall6%−0.22

They're a devent size and comfortable to hold and use

Good size

The pack size is generous

Ease Of Cleaning5%+0.22

Easy to clean

easy to wash

They are very easy to clean and very sturdy

Return

1.5% Return rate 68% Fixable by listing

Size-Overall62%█▆▆█▅▇

Wrong size

Too small

Small spoons

Quality-Overall7%█▁▇██▁

Poor quality

an issue i dont normally have using the same design from better quality products

At the RRP of £9.99 these are poor value for the quality

Strength4%█▁▁▁▁▁
Handle Quality3%▁█▁▁▁▁
Material Quality3%▁▁▁▁▇█

But the material is very cheap plastic

They're made of plastic

fair, there are different qualities of plastics so I decided to give them a go

FAQ

Common Soup Spoons questions

Answered from the same tracked data.