Soup Mug
FailDemand is soft, at -57.5% this quarter, so Soup Mug is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £116K/yr268K searches / yr
- 90-day growth
- -57.5%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 63 sellers
Flapen Score
Soup Mug against its category
The dotted line is the Home & Garden average. Past it, Soup Mug is stronger. Inside it, weaker.
Market
The Soup Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soup Mug 268K times last year and spent an estimated £116K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -57.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £116Ka year
- Peak month
- January5.1× the quietest month
- Top search term
- soup mug64K searches a year
02 · Price
A sale here is worth £9.62.
Listings sell for £9.62 on average, from £3.90 to £18.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.62 that is £2K to £5K a year per listing.
- Average price
- £9.62under the $15 to $100 sweet spot
- Price range
- £3.90–£18.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,479 within Food Storage. It carries 1,797 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 11.7%
- Average rank
- #1,479in Food Storage
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,797per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Soup Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sistema Microwave Soup Mug | 656 ml | Microwave Food Container with Steam Release Vent | BPA-Free | Red | 1 Count
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 4,757
- Age
- 10y ago

Sistema Microwave Breakfast Bowl | Round Microwave Container with Lid | 850 ml | BPA-Free | Assorted Colours (Varies by Pack)
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 5,473
- Age
- 12y ago

Hoilse Ceramic Soup Bowl with Handle Large 900ml Microwave Soup Mug with Lid Soup Container & Cup for Cereal Oatmeal Ramen Noodle Porridge Housewarming Gift - (Grey)
- Price
- £12.17
- Rating
- 4.6/5
- Reviews
- 976
- Age
- 3y ago

Sistema Microwave Soup Mugs | 656 ml | Microwave Food Containers with Steam Release Vents | BPA-Free | Red | 3 Count
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 3,208
- Age
- 4y ago

SOL 4pk Microwave Soup Containers 700ml Microwave Soup Mug with Lid Heat Resistant Reusable Food Holders Leak Resistant Portable Meal Prep Storage Suitable Home Office Work Lunch Use
- Price
- £10.78
- Rating
- 4.3/5
- Reviews
- 1,028
- Age
- 4y ago
Trending
90-day click momentum
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)
- Price
- £11.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago

Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)
- Price
- £5.97
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago

London Empire 4 x 700ml Microwave Soup to Go Container Mugs with Airtight Lid - Assorted Colours - Dishwasher & Microwave Safe
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 7y ago

GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
Newest
by launch date
Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)
- Price
- £5.97
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago

NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago

NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)
- Price
- £11.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago

GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Grey&Beige
- Price
- £18.45
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
63
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
18%
- Sistema48%
- SOL12%
- GBhome7%
- Hoilse6%
- NUTRIUPS5%
- London Empire5%
Demand
Soup Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Soup Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soup mug64K/yr
- microwave soup mug with lid30K/yr
- soup cup23K/yr
- soup bowl with lid20K/yr
- microwave soup bowl13K/yr
- soup mugs15K/yr
- soup mugs with handles9K/yr
- soup cups11K/yr
- ceramic soup bowl with lid9K/yr
- soup cups with lids8K/yr
Reviews and returns
What reviews say buyers love and hate about Soup Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NOT leakproof
Leaks badly
Not leakproof
poor construction quality
these seem very cheap
Average Quality
durability could be better
may not last well
Not made ti last
Not fit for purpose
Huge
Smaller than previous version
low quality plastics
Cheap plastic
I just wish the material was a bit more long-lasting
Love
Excellent product
Good quality bowls
Excellent quality mug
The lid fits snugly
perfect size
its a good size - not too big as some of them are
Good value for money
Good value
Good value for money
Easy to use
Easy of handling
Very handy
As advertised
Exactly As Described
Just what I wanted
Return
0.6% Return rate 61% Fixable by listing
Not fit for purpose
Huge
Smaller than previous version
NOT leakproof
Leaks badly
Not leakproof
Not colours as pictured
The colour fades inside
2 red - not variety of colours pictured
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup Mug questions
Answered from the same tracked data.









