Soup Mug
soft demand (-57.5% this quarter) — Soup Mug doesn't clear our bar today.
Flapen Score
Is Soup Mug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soup Mug is a £116K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Soup Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -57.5% over the last 90 days and 4.5% of searches end in a purchase.
£116K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Soup Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sistema Microwave Soup Mug | 656 ml | Microwave Food Container with Steam Release Vent | BPA-Free | Red | 1 Count
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 4,757
- Age
- 10y ago
Sistema Microwave Breakfast Bowl | Round Microwave Container with Lid | 850 ml | BPA-Free | Assorted Colours (Varies by Pack)
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 5,473
- Age
- 12y ago
Hoilse Ceramic Soup Bowl with Handle Large 900ml Microwave Soup Mug with Lid Soup Container & Cup for Cereal Oatmeal Ramen Noodle Porridge Housewarming Gift - (Grey)
- Price
- £12.17
- Rating
- 4.6/5
- Reviews
- 976
- Age
- 3y ago
Sistema Microwave Soup Mugs | 656 ml | Microwave Food Containers with Steam Release Vents | BPA-Free | Red | 3 Count
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 3,208
- Age
- 4y ago
SOL 4pk Microwave Soup Containers 700ml Microwave Soup Mug with Lid Heat Resistant Reusable Food Holders Leak Resistant Portable Meal Prep Storage Suitable Home Office Work Lunch Use
- Price
- £10.78
- Rating
- 4.3/5
- Reviews
- 1,028
- Age
- 4y ago
Trending
90-day click momentum
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)
- Price
- £11.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago
Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)
- Price
- £5.97
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago
London Empire 4 x 700ml Microwave Soup to Go Container Mugs with Airtight Lid - Assorted Colours - Dishwasher & Microwave Safe
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 7y ago
GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
Newest
by launch dateMicrowave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)
- Price
- £5.97
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)
- Price
- £11.83
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago
GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Grey&Beige
- Price
- £18.45
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
63
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
18%
- Sistema48%
- SOL12%
- GBhome7%
- Hoilse6%
- NUTRIUPS5%
- London Empire5%
Soup Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top Soup Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soup mug64K/yr
- microwave soup mug with lid30K/yr
- soup cup23K/yr
- soup bowl with lid20K/yr
- microwave soup bowl13K/yr
- soup mugs15K/yr
- soup mugs with handles9K/yr
- soup cups11K/yr
- ceramic soup bowl with lid9K/yr
- soup cups with lids8K/yr
What reviews say buyers love and hate about Soup Mug
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Excellent product”
“The lid fits snugly”
“Good value for money”
“Easy to use”
“As advertised”
What buyers complain about
66% of reviews“NOT leakproof”
“poor construction quality”
“durability could be better”
“Not fit for purpose”
“low quality plastics”
Soup Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soup Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
