soup mug
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,796.54avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Market size
Okay£116K£116K/yr · 268K searches
Price range
Bad£3.90–£18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-57.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soup mug is a £116K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
soup mug market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £120K–£144K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #1,479
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 11.7%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
63
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
18%
- Sistema48%
- SOL12%
- GBhome7%
- Hoilse6%
- NUTRIUPS5%
- London Empire5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.5% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top soup mug search terms
- soup mug64K/yr
- microwave soup mug with lid30K/yr
- soup cup23K/yr
- soup bowl with lid20K/yr
- microwave soup bowl13K/yr
- soup mugs15K/yr
- soup mugs with handles9K/yr
- soup cups11K/yr
- ceramic soup bowl with lid9K/yr
- soup cups with lids8K/yr
Top soup mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sistema Microwave Soup Mug | 656 ml | Microwave Food Container with Steam Release Vent | BPA-Free | Red | 1 Count
Sistema£3.904.6★4,757 rev
Sistema Microwave Breakfast Bowl | Round Microwave Container with Lid | 850 ml | BPA-Free | Assorted Colours (Varies by Pack)
Sistema£4.744.5★5,473 rev
Hoilse Ceramic Soup Bowl with Handle Large 900ml Microwave Soup Mug with Lid Soup Container & Cup for Cereal Oatmeal Ramen Noodle Porridge Housewarming Gift - (Grey)
Hoilse£12.174.6★976 rev
Sistema Microwave Soup Mugs | 656 ml | Microwave Food Containers with Steam Release Vents | BPA-Free | Red | 3 Count
Sistema£11.074.6★3,208 rev
SOL 4pk Microwave Soup Containers 700ml Microwave Soup Mug with Lid Heat Resistant Reusable Food Holders Leak Resistant Portable Meal Prep Storage Suitable Home Office Work Lunch Use
SOL£10.784.3★1,028 rev
Newest
by launch date
Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)
Generic£5.977 rev
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)
NUTRIUPS£12.055 rev
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)
NUTRIUPS£11.833 rev
GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple
GBhome£18.26269 rev
GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Grey&Beige
GBhome£18.45269 rev
Trending
90-day click momentumNUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)
NUTRIUPS£11.834.2★
NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)
NUTRIUPS£12.054.1★
Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)
Generic£5.973.9★
London Empire 4 x 700ml Microwave Soup to Go Container Mugs with Airtight Lid - Assorted Colours - Dishwasher & Microwave Safe
London Empire£9.304.4★
GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple
GBhome£18.264.5★
What buyers say about soup mug
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The lid fits snugly”
“Good value for money”
“Easy to use”
“As advertised”
“clean food”
“Initially bought for my Mum to use for heating soups etc - perfect - now I”
“Mine doesn't leak at all”
“Nice solid bowls”
“the contents were well cooked without any mess”
What buyers complain about
“NOT leakproof”
“poor construction quality”
“durability could be better”
“Not fit for purpose”
“low quality plastics”
“and more expensive”
“Not colours as pictured”
“Clips not very secure”
“Very disappointed because it doesnt do what it says”
“so far nothing is shifting it”
Top return reasons
Common questions
- Is soup mug profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the soup mug niche?
- 13 brands and 63 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in soup mug?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.6%.
- When does demand for soup mug peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the soup mug niche?
- Listings span £3.90–£18.46; the average listing price is £9.62 (sweet spot $15–$100). The average incumbent carries 1,797 reviews — the moat a new listing must climb.