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Soup Mug

Fail

Demand is soft, at -57.5% this quarter, so Soup Mug is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£116K/yr268K searches / yr
90-day growth
-57.5%search demand this quarter
Competition
49%top-5 click share · 13 brands · 63 sellers

Flapen Score

Soup Mug against its category

The dotted line is the Home & Garden average. Past it, Soup Mug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soup Mug 268K times last year and spent an estimated £116K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-57.5%
Conversion, latest week
4.5%
Market size, estimated
£116Ka year
Peak month
January5.1× the quietest month
Top search term
soup mug64K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £3.90 to £18.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.62 that is £2K to £5K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£3.90–£18.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,479 within Food Storage. It carries 1,797 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
11.7%
Average rank
#1,479in Food Storage
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,797per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soup Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

63

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

18%

  • Sistema48%
  • SOL12%
  • GBhome7%
  • Hoilse6%
  • NUTRIUPS5%
  • London Empire5%

Demand

Soup Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Soup Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soup mug64K/yr
  • microwave soup mug with lid30K/yr
  • soup cup23K/yr
  • soup bowl with lid20K/yr
  • microwave soup bowl13K/yr
  • soup mugs15K/yr
  • soup mugs with handles9K/yr
  • soup cups11K/yr
  • ceramic soup bowl with lid9K/yr
  • soup cups with lids8K/yr

Reviews and returns

What reviews say buyers love and hate about Soup Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof23%

NOT leakproof

Leaks badly

Not leakproof

Quality-Overall12%+0.48

poor construction quality

these seem very cheap

Average Quality

Durability6%−0.03

durability could be better

may not last well

Not made ti last

Size-Overall5%+0.64

Not fit for purpose

Huge

Smaller than previous version

Material Quality5%−0.04

low quality plastics

Cheap plastic

I just wish the material was a bit more long-lasting

Love

Quality-Overall25%+0.48

Excellent product

Good quality bowls

Excellent quality mug

Size-Overall10%+0.64

The lid fits snugly

perfect size

its a good size - not too big as some of them are

Value For Money10%+0.60

Good value for money

Good value

Good value for money

Ease Of Use9%+0.65

Easy to use

Easy of handling

Very handy

Advertised Vs Actual Product6%+0.44

As advertised

Exactly As Described

Just what I wanted

Return

0.6% Return rate 61% Fixable by listing

Size-Overall41%▆▅██▆█

Not fit for purpose

Huge

Smaller than previous version

Leak-Proof10%▆▅▃▄▅█

NOT leakproof

Leaks badly

Not leakproof

Color8%▃█▃▃▃▅

Not colours as pictured

The colour fades inside

2 red - not variety of colours pictured

Weight Heavy8%▇█▄▇▄▁
Defective Material/Parts6%▄▃▄█▁▄

FAQ

Common Soup Mug questions

Answered from the same tracked data.