Soup Kettles & Makers
FailDemand is soft, at -64.3% this quarter, so Soup Kettles & Makers is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £2.6M/yr1.4M searches / yr
- 90-day growth
- -64.3%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 382 sellers
Flapen Score
Soup Kettles & Makers against its category
The dotted line is the Home & Garden average. Past it, Soup Kettles & Makers is stronger. Inside it, weaker.
Market
The Soup Kettles & Makers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soup Kettles & Makers 1.4M times last year and spent an estimated £2.6M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -64.3%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £2.6Ma year
- Peak month
- October9.0× the quietest month
- Top search term
- soup makers777K searches a year
02 · Price
A sale here is worth £47.98.
Listings sell for £47.98 on average, from £33.35 to £106.70. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £47.98 that is £72K to £96K a year per listing.
- Average price
- £47.98inside the $15 to $100 sweet spot
- Price range
- £33.35–£106.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £72K–£96K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #7 within Small Kitchen Appliances. It carries 3,331 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #7in Small Kitchen Appliances
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,331per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Soup Kettles & Makers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean
- Price
- £33.72
- Rating
- 4.3/5
- Reviews
- 4,393
- Age
- 7y ago
Morphy Richards Compact Soup Maker 1L Blend Smooth and Chunky Soup Smoothies Quick and Easy Cooking 900W Black & Stainless Steel 501021
- Price
- £34.85
- Rating
- 4.3/5
- Reviews
- 8,584
- Age
- 8y ago
Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822
- Price
- £48.08
- Rating
- 4.4/5
- Reviews
- 12,393
- Age
- 15y ago
Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug
- Price
- £106.70
- Rating
- 4.7/5
- Reviews
- 4,326
- Age
- 6y ago
Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J
- Price
- £33.48
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 2y ago
Trending
90-day click momentum
Keplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty
- Price
- £33.35
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 10mo ago
Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug
- Price
- £106.70
- Rating
- 4.7/5
- Reviews
- 4,326
- Age
- 6y ago
Morphy Richards Soup Maker 1.6L Dual Programme Serrator Blade Easy Clean Keep Warm LED Countdown Add to Function Detachable Power Cord Stainless Steel 501022
- Price
- £53.90
- Rating
- 4.4/5
- Reviews
- 2,310
- Age
- 8y ago
Tower Soup & Smoothie Maker with Intelligent Control System and Stainless Steel Jug and Blade 1000W 1.6 Litre Stainless Steel T12031
- Price
- £37.38
- Rating
- 4.4/5
- Reviews
- 2,027
- Age
- 8y ago
Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean
- Price
- £33.72
- Rating
- 4.3/5
- Reviews
- 4,393
- Age
- 7y ago
Newest
by launch dateKeplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty
- Price
- £33.35
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 10mo ago
Tefal MultiSoup 1L Capacity Suitable for 4 People 6 Programs Smooth or Chunky Soups Smoothies Auto Cleaning Function Includes Cleaning Brush & Measuring Cup Glossy black - BL5628G0
- Price
- £56.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 11mo ago
Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Grey - HBSM003G
- Price
- £34.04
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 1y ago
Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J
- Price
- £33.48
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 2y ago
JustMe Soup Maker and Smoothie Blender Self Cleaning Single Serve 300ml Lightweight - Sage Green
- Price
- £38.60
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
382
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Morphy Richards33%
- Daewoo27%
- Ninja11%
- Hamilton Beach10%
- Tefal8%
- Tower5%
- Open — no brand owns it (2 brands, 6%)
Demand
Soup Kettles & Makers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Soup Kettles & Makers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soup makers777K/yr
- soup maker498K/yr
- soup makers special offers40K/yr
- soup maker machine25K/yr
- soupmaker11K/yr
- small soup maker8K/yr
- glass soup maker10K/yr
- soup maker and blender4K/yr
- 1 litre soup maker7K/yr
- salter soup maker9K/yr
Reviews and returns
What reviews say buyers love and hate about Soup Kettles & Makers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after a few uses
Broken
Broke after a few uses
doesnt clean it properly
extremely difficult to clean it
but not very easy to clean for some people
Not as good as home made
Poor quality
Rubbish product
This doesnt work properly
The function mode does not work
Not working
Burn resulting in the unit over heating
Beware if over heating
Burns and over heats
Love
Easy to use
Easy to clean and use
it is really simple to operate it
Excellent product
This blender is absolutely amazing quality
Quality and easy to use
And it cleans its self
Cleaning is quick
Clean up is easy
good value for money
Good value for money
Good price
As described
Does the job
Does job as described
Return
4.8% Return rate 18% Fixable by listing
This doesnt work properly
The function mode does not work
Not working
just slightly bigger than a kettle
Small
The processing blades look small
Burn resulting in the unit over heating
Beware if over heating
Burns and over heats
Too heavy for me
Too heavy
The jug is seriously heavy which
Stopped working after a few uses
Broken
Broke after a few uses
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup Kettles & Makers questions
Answered from the same tracked data.