Soup Kettles & Makers
soft demand (-64.3% this quarter) — Soup Kettles & Makers doesn't clear our bar today.
Flapen Score
Is Soup Kettles & Makers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soup Kettles & Makers is a £2.6M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Soup Kettles & Makers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -64.3% over the last 90 days and 3.8% of searches end in a purchase.
£2.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 13 products
Top Soup Kettles & Makers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean
- Price
- £33.72
- Rating
- 4.3/5
- Reviews
- 4,393
- Age
- 7y ago
Morphy Richards Compact Soup Maker 1L Blend Smooth and Chunky Soup Smoothies Quick and Easy Cooking 900W Black & Stainless Steel 501021
- Price
- £34.85
- Rating
- 4.3/5
- Reviews
- 8,584
- Age
- 8y ago
Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822
- Price
- £48.08
- Rating
- 4.4/5
- Reviews
- 12,393
- Age
- 15y ago
Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug
- Price
- £106.70
- Rating
- 4.7/5
- Reviews
- 4,326
- Age
- 6y ago
Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J
- Price
- £33.48
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 2y ago
Trending
90-day click momentum
Keplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty
- Price
- £33.35
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 10mo ago
Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug
- Price
- £106.70
- Rating
- 4.7/5
- Reviews
- 4,326
- Age
- 6y ago
Morphy Richards Soup Maker 1.6L Dual Programme Serrator Blade Easy Clean Keep Warm LED Countdown Add to Function Detachable Power Cord Stainless Steel 501022
- Price
- £53.90
- Rating
- 4.4/5
- Reviews
- 2,310
- Age
- 8y ago
Tower Soup & Smoothie Maker with Intelligent Control System and Stainless Steel Jug and Blade 1000W 1.6 Litre Stainless Steel T12031
- Price
- £37.38
- Rating
- 4.4/5
- Reviews
- 2,027
- Age
- 8y ago
Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean
- Price
- £33.72
- Rating
- 4.3/5
- Reviews
- 4,393
- Age
- 7y ago
Newest
by launch dateKeplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty
- Price
- £33.35
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 10mo ago
Tefal MultiSoup 1L Capacity Suitable for 4 People 6 Programs Smooth or Chunky Soups Smoothies Auto Cleaning Function Includes Cleaning Brush & Measuring Cup Glossy black - BL5628G0
- Price
- £56.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 11mo ago
Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Grey - HBSM003G
- Price
- £34.04
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 1y ago
Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J
- Price
- £33.48
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 2y ago
JustMe Soup Maker and Smoothie Blender Self Cleaning Single Serve 300ml Lightweight - Sage Green
- Price
- £38.60
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
382
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Morphy Richards33%
- Daewoo27%
- Ninja11%
- Hamilton Beach10%
- Tefal8%
- Tower5%
- Open — no brand owns it (2 brands, 6%)
Soup Kettles & Makers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
Top Soup Kettles & Makers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soup makers777K/yr
- soup maker498K/yr
- soup makers special offers40K/yr
- soup maker machine25K/yr
- soupmaker11K/yr
- small soup maker8K/yr
- glass soup maker10K/yr
- soup maker and blender4K/yr
- 1 litre soup maker7K/yr
- salter soup maker9K/yr
What reviews say buyers love and hate about Soup Kettles & Makers
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Easy to use”
“Excellent product”
“And it cleans its self”
“good value for money”
“As described”
What buyers complain about
67% of reviews“Stopped working after a few uses”
“doesnt clean it properly”
“Not as good as home made”
“This doesnt work properly”
“Burn resulting in the unit over heating”
Soup Kettles & Makers return rate & reasons
Why buyers send it back, as a share of all return requests.
4.8%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soup Kettles & Makers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
