Is soup kettles & makers profitable to sell on Amazon United Kingdom?

The niche generates £2.6M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (45/100).

How competitive is the soup kettles & makers niche?

8 brands and 382 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in soup kettles & makers?

Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 4.8%.

When does demand for soup kettles & makers peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.

What does it cost to enter the soup kettles & makers niche?

Listings span £33.35–£106.70; the average listing price is £47.98 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.

soup kettles & makers

Skip it

Soft demand (-64.3% this quarter) — this niche doesn't clear our bar today.

Market size

Incredible£2.6M

£2.6M/yr · 1.4M searches

Avg price

Great£47.98

avg listing price — sweet spot $15–$100

Price range

Great£33.35–£106.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,330.77

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-64.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, soup kettles & makers is a £2.6M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

soup kettles & makers market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £1.4M–£1.9M; units × avg price
Conversion rate: 3.8%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 12.6%
Avg brand age: 37 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

382

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Morphy Richards33%
Daewoo27%
Ninja11%
Hamilton Beach10%
Tefal8%
Tower5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -64.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Open Trend

Top soup kettles & makers search terms

soup makers777K/yr -62.8%2.9% conv.
soup maker498K/yr -63.4%2.9% conv.
soup makers special offers40K/yr -64.3%4.0% conv.
soup maker machine25K/yr -75.7%3.4% conv.
soupmaker11K/yr -80.9%4.5% conv.
small soup maker8K/yr -66.1%2.2% conv.
glass soup maker10K/yr -76.5%1.3% conv.
soup maker and blender4K/yr -76.1%1.7% conv.
1 litre soup maker7K/yr -70.2%6.0% conv.
salter soup maker9K/yr -72.1%0.4% conv.

All search terms

Top soup kettles & makers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean

Daewoo£33.724.3★4,393 rev

Morphy Richards Compact Soup Maker 1L Blend Smooth and Chunky Soup Smoothies Quick and Easy Cooking 900W Black & Stainless Steel 501021

Morphy Richards£34.854.3★8,584 rev

Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822

Morphy Richards£48.084.4★12,393 rev

Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug

Ninja£106.704.7★4,326 rev

Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J

Hamilton Beach£33.484.4★545 rev

Newest

by launch date

Keplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty

KEPLIN£33.3574 rev

10mo ago

Tefal MultiSoup 1L Capacity Suitable for 4 People 6 Programs Smooth or Chunky Soups Smoothies Auto Cleaning Function Includes Cleaning Brush & Measuring Cup Glossy black - BL5628G0

Tefal£56.5985 rev

11mo ago

Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Grey - HBSM003G

Hamilton Beach£34.04545 rev

1y ago

Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J

Hamilton Beach£33.48545 rev

2y ago

JustMe Soup Maker and Smoothie Blender Self Cleaning Single Serve 300ml Lightweight - Sage Green

Justme£38.60266 rev

3y ago

What buyers say about soup kettles & makers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“Easy to use”

Quality-Overall14%

“Excellent product”

Ease Of Cleaning12%

“And it cleans its self”

Value For Money9%

“good value for money”

Advertised Vs Actual Product7%

“As described”

Cooking Experience7%

“Easy to cook”

Mixing/Blending6%

“Versatile blender”

Size-Overall2%

“Nice size”

Instructions/User Manual/Troubleshooting2%

“The instructions of use are clearly explained”

Efficiency1%

“Works very well”

What buyers complain about

Durability19%

“Stopped working after a few uses”

Ease Of Cleaning10%

“doesnt clean it properly”

Quality-Overall9%

“Not as good as home made”

Functionality-Overall8%

“This doesnt work properly”

Heating6%

“Burn resulting in the unit over heating”

Value For Money4%

“Waste of £60 - I could have bought a cheaper version from a high street store”

Instructions/User Manual/Troubleshooting3%

“No instruction book”

Cooking Experience3%

“Disappointing recipe book”

Weight Heavy3%

“Too heavy for me”

Size-Overall3%

“just slightly bigger than a kettle”

Top return reasons

Functionality-Overall22%

Size-Overall13%

Heating10%

Weight Heavy7%

Durability5%

Mixing/Blending5%

Flammable4%

Product Condition4%

Ease Of Cleaning3%

Leak-Proof2%

Common questions

Is soup kettles & makers profitable to sell on Amazon United Kingdom?: The niche generates £2.6M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (45/100).
How competitive is the soup kettles & makers niche?: 8 brands and 382 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in soup kettles & makers?: Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 4.8%.
When does demand for soup kettles & makers peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
What does it cost to enter the soup kettles & makers niche?: Listings span £33.35–£106.70; the average listing price is £47.98 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.