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Soup Kettle

Fail

Demand is soft, at -46.6% this quarter, so Soup Kettle is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£105K/yr36K searches / yr
90-day growth
-46.6%search demand this quarter
Competition
69%top-5 click share · 10 brands · 339 sellers

Flapen Score

Soup Kettle against its category

The dotted line is the Home & Garden average. Past it, Soup Kettle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soup Kettle 36K times last year and spent an estimated £105K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-46.6%
Conversion, latest week
5.8%
Market size, estimated
£105Ka year
Peak month
November6.7× the quietest month
Top search term
soup kettle22K searches a year

02 · Price

A sale here is worth £50.16.

Listings sell for £50.16 on average, from £28.63 to £85.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £50.16 that is £0 to £5K a year per listing.

Average price
£50.16inside the $15 to $100 sweet spot
Price range
£28.63–£85.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #196 within Small Kitchen Appliances. It carries 2,174 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
2.4%
Average rank
#196in Small Kitchen Appliances
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,174per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Soup Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

339

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Buffalo29%
  • Stalwart22%
  • HAKKA FOOD PROCESSING15%
  • Morphy Richards12%
  • Generic11%
  • Daewoo4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Soup Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Soup Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soup kettle22K/yr
  • soup warmer8K/yr
  • soup kettle 10 litre commercial5K/yr

Reviews and returns

What reviews say buyers love and hate about Soup Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.25

Stopped working after 1st use

Stopped working after a few uses

Broke after a few uses

Functionality-Overall9%−0.08

On the third use the display failed several times

Not working

The function mode does not work

Heating9%−0.06

Burn resulting in the unit over heating

Burns and over heats

Beware if over heating

Quality-Overall7%+0.76

Not as good as home made

Poor quality

Absolute piece of rubbish

Ease Of Cleaning6%+0.41

Stopped working and cleaning it a nightmare

Difficult to clean thoroughly

impossible to get off whilst not scrubbing

Love

Ease Of Use29%+2.22

Easy to use

Easy to clean and use

It saves so much time compared to using separate pans

Quality-Overall19%+0.76

Excellent product

Quality and easy to use

The overall build quality feels really solid and well made

Ease Of Cleaning12%+0.41

Cleaning is quick

Easily cleaned

Easy to use and wash after

Value For Money8%+0.23

Save some money

Good price

Good value for money

Advertised Vs Actual Product7%+0.51

Love it works just as it says

does the job

As Described

Return

5.4% Return rate 19% Fixable by listing

Functionality-Overall24%█▆▆▅▇▆

On the third use the display failed several times

Not working

The function mode does not work

Size-Overall15%▄▇█▆█▇
Heating12%█▇▆███

Burn resulting in the unit over heating

Burns and over heats

Beware if over heating

Durability6%▇▂█▄▅▅

Stopped working after 1st use

Stopped working after a few uses

Broke after a few uses

Flammable4%▄█▇▃▁▅

Absolute rubbish I cant use it keeps burning at the bottom

I discovered about a quarter of the base had burned

Burns almost anything put in it within a few minutes

FAQ

Common Soup Kettle questions

Answered from the same tracked data.