Soup Kettle
FailDemand is soft, at -46.6% this quarter, so Soup Kettle is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £105K/yr36K searches / yr
- 90-day growth
- -46.6%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 339 sellers
Flapen Score
Soup Kettle against its category
The dotted line is the Home & Garden average. Past it, Soup Kettle is stronger. Inside it, weaker.
Market
The Soup Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soup Kettle 36K times last year and spent an estimated £105K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -46.6%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £105Ka year
- Peak month
- November6.7× the quietest month
- Top search term
- soup kettle22K searches a year
02 · Price
A sale here is worth £50.16.
Listings sell for £50.16 on average, from £28.63 to £85.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £50.16 that is £0 to £5K a year per listing.
- Average price
- £50.16inside the $15 to $100 sweet spot
- Price range
- £28.63–£85.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #196 within Small Kitchen Appliances. It carries 2,174 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 2.4%
- Average rank
- #196in Small Kitchen Appliances
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,174per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Soup Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer
- Price
- £48.12
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Buffalo Electric Soup Kettle Stainless Steel 10Ltr L715 Black
- Price
- £47.32
- Rating
- 4.7/5
- Reviews
- 1,805
- Age
- 24y ago

Hakka Soup Warmer Commercial 10L Electric Soup Kettle with Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet
- Price
- £46.14
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 2y ago

HAKKA Commercial Soup Warmer & Electric Soup Kettle 10L Large Capacity Stainless Steel Food Warmer with Hinged Lid & Detachable Insert Pot Perfect for Buffet Restaurant Catering Family Gatherings
- Price
- £45.54
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 2y ago

Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822
- Price
- £48.08
- Rating
- 4.4/5
- Reviews
- 12,393
- Age
- 15y ago
Trending
90-day click momentum
Hakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet
- Price
- £58.29
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Dualit 6 Litre Hotpot Soup Kettle - Large Soup Kettle - Wet Heat only - Hand Built in the UK - Stainless Steel - Durable - Hinged removable Stainless Steel Lid
- Price
- £85.44
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 14y ago

Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007
- Price
- £41.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets
- Price
- £28.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Morphy Richards Sauté & Soup Maker 1.6L 4 Settings Smooth Chunky Juice Blend Pause Function Family Size Non-Stick Coated Jug Detachable Power Cord Stainless Steel 501014
- Price
- £56.84
- Rating
- 4.5/5
- Reviews
- 3,886
- Age
- 11y ago
Newest
by launch date
Hakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet
- Price
- £58.29
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets
- Price
- £28.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer
- Price
- £48.12
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007
- Price
- £41.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

EASYROSE Commercial Soup Warmer & Food Heater 10L 400W Buffet Warmer with Hinged Lid Detachable Pot Adjustable Thermostat (30-85C) 304 Stainless Steel for Catering Events & Home Use
- Price
- £48.82
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
339
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Buffalo29%
- Stalwart22%
- HAKKA FOOD PROCESSING15%
- Morphy Richards12%
- Generic11%
- Daewoo4%
- Open — no brand owns it (4 brands, 8%)
Demand
Soup Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Soup Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soup kettle22K/yr
- soup warmer8K/yr
- soup kettle 10 litre commercial5K/yr
Reviews and returns
What reviews say buyers love and hate about Soup Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after 1st use
Stopped working after a few uses
Broke after a few uses
On the third use the display failed several times
Not working
The function mode does not work
Burn resulting in the unit over heating
Burns and over heats
Beware if over heating
Not as good as home made
Poor quality
Absolute piece of rubbish
Stopped working and cleaning it a nightmare
Difficult to clean thoroughly
impossible to get off whilst not scrubbing
Love
Easy to use
Easy to clean and use
It saves so much time compared to using separate pans
Excellent product
Quality and easy to use
The overall build quality feels really solid and well made
Cleaning is quick
Easily cleaned
Easy to use and wash after
Save some money
Good price
Good value for money
Love it works just as it says
does the job
As Described
Return
5.4% Return rate 19% Fixable by listing
On the third use the display failed several times
Not working
The function mode does not work
Burn resulting in the unit over heating
Burns and over heats
Beware if over heating
Stopped working after 1st use
Stopped working after a few uses
Broke after a few uses
Absolute rubbish I cant use it keeps burning at the bottom
I discovered about a quarter of the base had burned
Burns almost anything put in it within a few minutes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup Kettle questions
Answered from the same tracked data.









