Is soup kettle profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (39/100).

How competitive is the soup kettle niche?

10 brands and 339 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in soup kettle?

Top complaints mined from reviews: Durability, Functionality-Overall, Heating. The return rate is 5.4% — above our launch gate.

When does demand for soup kettle peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.

What does it cost to enter the soup kettle niche?

Listings span £28.63–£85.44; the average listing price is £50.16 (sweet spot $15–$100). The average incumbent carries 2,174 reviews — the moat a new listing must climb.

soup kettle

Skip it

Soft demand (-46.6% this quarter) — this niche doesn't clear our bar today.

Price range

Incredible£28.63–£85.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£50.16

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,173.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£105K

£105K/yr · 36K searches

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Growth

Bad-46.6%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, soup kettle is a £105K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

soup kettle market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £63K–£75K; units × avg price
Conversion rate: 5.8%
Avg BSR: #196
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 2.4%
Avg brand age: 50 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

339

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Buffalo29%
Stalwart22%
HAKKA FOOD PROCESSING15%
Morphy Richards12%
Generic11%
Daewoo4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Open Trend

Top soup kettle search terms

soup kettle22K/yr -48.5%3.8% conv.
soup warmer8K/yr -50.7%1.9% conv.
soup kettle 10 litre commercial5K/yr -30.0%6.0% conv.

All search terms

Top soup kettle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer

Stalwart£48.124.3★29 rev

Buffalo Electric Soup Kettle Stainless Steel 10Ltr L715 Black

Buffalo£47.324.7★1,805 rev

Hakka Soup Warmer Commercial 10L Electric Soup Kettle with Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet

HAKKA FOOD PROCESSING£46.144.0★17 rev

HAKKA Commercial Soup Warmer & Electric Soup Kettle 10L Large Capacity Stainless Steel Food Warmer with Hinged Lid & Detachable Insert Pot Perfect for Buffet Restaurant Catering Family Gatherings

Generic£45.543.8★27 rev

Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822

Morphy Richards£48.084.4★12,393 rev

Newest

by launch date

Hakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet

HAKKA FOOD PROCESSING£58.291 rev

6mo ago

I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets

I IHAYNER£28.632 rev

7mo ago

Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer

Stalwart£48.1229 rev

1y ago

Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007

NISBETS£41.610 rev

1y ago

EASYROSE Commercial Soup Warmer & Food Heater 10L 400W Buffet Warmer with Hinged Lid Detachable Pot Adjustable Thermostat (30-85C) 304 Stainless Steel for Catering Events & Home Use

EASYROSE£48.8216 rev

2y ago

What buyers say about soup kettle

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use29%

“Easy to use”

Quality-Overall19%

“Excellent product”

Ease Of Cleaning12%

“Cleaning is quick”

Value For Money8%

“Save some money”

Advertised Vs Actual Product7%

“Love it works just as it says”

Cooking Experience5%

“it's a surprisingly useful bit of kitchen kit”

Size-Overall3%

“sizing good”

Heating2%

“Easy to keep warm”

Mixing/Blending2%

“Cutting vegetables into smaller pieces also helps everything cook more evenly and blend properly”

Instructions/User Manual/Troubleshooting2%

“instructions are so simple to follow”

What buyers complain about

Durability26%

“Stopped working after 1st use”

Functionality-Overall9%

“On the third use the display failed several times”

Heating9%

“Burn resulting in the unit over heating”

Quality-Overall7%

“Not as good as home made”

Ease Of Cleaning6%

“Stopped working and cleaning it a nightmare”

Value For Money4%

“Waste of £60 - I could have bought a cheaper version from a high street store”

Adhesion/Stickiness3%

“The non-stick surface isn't”

Cooking Experience3%

“Wouldnt recommend this soup maker”

Instructions/User Manual/Troubleshooting2%

“No instruction book”

Flammable2%

“Absolute rubbish I cant use it keeps burning at the bottom”

Top return reasons

Functionality-Overall24%

Size-Overall15%

Heating12%

Durability6%

Flammable4%

Mixing/Blending4%

Product Condition4%

Weight Heavy4%

Ease Of Cleaning3%

Defective Material/Parts2%

Common questions

Is soup kettle profitable to sell on Amazon United Kingdom?: The niche generates £105K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (39/100).
How competitive is the soup kettle niche?: 10 brands and 339 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in soup kettle?: Top complaints mined from reviews: Durability, Functionality-Overall, Heating. The return rate is 5.4% — above our launch gate.
When does demand for soup kettle peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
What does it cost to enter the soup kettle niche?: Listings span £28.63–£85.44; the average listing price is £50.16 (sweet spot $15–$100). The average incumbent carries 2,174 reviews — the moat a new listing must climb.