Soup Kettle
soft demand (-46.6% this quarter) — Soup Kettle doesn't clear our bar today.
Flapen Score
Is Soup Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soup Kettle is a £105K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Soup Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.6% over the last 90 days and 5.8% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Soup Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer
- Price
- £48.12
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Buffalo Electric Soup Kettle Stainless Steel 10Ltr L715 Black
- Price
- £47.32
- Rating
- 4.7/5
- Reviews
- 1,805
- Age
- 24y ago
Hakka Soup Warmer Commercial 10L Electric Soup Kettle with Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet
- Price
- £46.14
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 2y ago
HAKKA Commercial Soup Warmer & Electric Soup Kettle 10L Large Capacity Stainless Steel Food Warmer with Hinged Lid & Detachable Insert Pot Perfect for Buffet Restaurant Catering Family Gatherings
- Price
- £45.54
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 2y ago
Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822
- Price
- £48.08
- Rating
- 4.4/5
- Reviews
- 12,393
- Age
- 15y ago
Trending
90-day click momentum
Hakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet
- Price
- £58.29
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Dualit 6 Litre Hotpot Soup Kettle - Large Soup Kettle - Wet Heat only - Hand Built in the UK - Stainless Steel - Durable - Hinged removable Stainless Steel Lid
- Price
- £85.44
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 14y ago
Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007
- Price
- £41.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets
- Price
- £28.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Morphy Richards Sauté & Soup Maker 1.6L 4 Settings Smooth Chunky Juice Blend Pause Function Family Size Non-Stick Coated Jug Detachable Power Cord Stainless Steel 501014
- Price
- £56.84
- Rating
- 4.5/5
- Reviews
- 3,886
- Age
- 11y ago
Newest
by launch dateHakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet
- Price
- £58.29
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets
- Price
- £28.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer
- Price
- £48.12
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007
- Price
- £41.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
EASYROSE Commercial Soup Warmer & Food Heater 10L 400W Buffet Warmer with Hinged Lid Detachable Pot Adjustable Thermostat (30-85C) 304 Stainless Steel for Catering Events & Home Use
- Price
- £48.82
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
339
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Buffalo29%
- Stalwart22%
- HAKKA FOOD PROCESSING15%
- Morphy Richards12%
- Generic11%
- Daewoo4%
- Open — no brand owns it (4 brands, 8%)
Soup Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top Soup Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soup kettle22K/yr
- soup warmer8K/yr
- soup kettle 10 litre commercial5K/yr
What reviews say buyers love and hate about Soup Kettle
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Easy to use”
“Excellent product”
“Cleaning is quick”
“Save some money”
“Love it works just as it says”
What buyers complain about
72% of reviews“Stopped working after 1st use”
“On the third use the display failed several times”
“Burn resulting in the unit over heating”
“Not as good as home made”
“Stopped working and cleaning it a nightmare”
Soup Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
5.4%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soup Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
