Is soup containers profitable to sell on Amazon United Kingdom?

The niche generates £164K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.1%. Flapen's verdict: Skip it (44/100).

How competitive is the soup containers niche?

15 brands and 67 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in soup containers?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.7%.

When does demand for soup containers peak?

Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.

What does it cost to enter the soup containers niche?

Listings span £2.20–£19.66; the average listing price is £9.54 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.

soup containers

Skip it

Soft demand (-64.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,558.13

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£164K

£164K/yr · 276K searches

Avg price

Okay£9.54

avg listing price — sweet spot $15–$100

Price range

Okay£2.20–£19.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-64.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, soup containers is a £164K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

soup containers market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £143K–£191K; units × avg price
Conversion rate: 6.2%
Avg BSR: #1,190
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 11.1%
Avg brand age: 28 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

Sistema34%
Checkmart12%
Zuvo12%
SOL10%
GilesEdward6%
London Empire5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -64.1% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Open Trend

Top soup containers search terms

soup containers218K/yr -65.2%5.1% conv.
soup containers with lids15K/yr -33.5%4.5% conv.
soup container22K/yr -64.5%3.0% conv.
soup tupperware12K/yr -64.4%7.1% conv.
plastic soup containers with lids6K/yr -55.6%5.3% conv.
soup tupperware containers4K/yr -91.4%8.0% conv.

All search terms

Top soup containers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sistema£3.904.6★4,757 rev

Checkmart Plastic Soup Containers Freezing Microwave Safe - 1000ml 1 Litre - [6 Pack] - Deli With Twist Top Lids Food Storage Freezer - Airtight Plastic Containers - Dishwasher Safe BPA-Free

Checkmart£11.094.3★103 rev

Zuvo 32oz Soup Containers with Lids 24 Pack - BPA-Free Deli Containers

Zuvo£10.064.4★689 rev

SOL 4pk Microwave Soup Containers 700ml Microwave Soup Mug with Lid Heat Resistant Reusable Food Holders Leak Resistant Portable Meal Prep Storage Suitable Home Office Work Lunch Use

SOL£10.784.3★1,028 rev

Sistema£11.074.6★3,208 rev

Newest

by launch date

BYKITCHEN Soup Containers with Lids for Food Storage 8 Pack 1000ML Plastic Tupperware Containers Twist Top Lids Airtight Ideal for Meal Prep Portable and Reusable and Microwave/Freezer Safe

BYKITCHEN£10.145 rev

2mo ago

24 Pack 32oz Soup Containers with Lids Large Plastic Food Storage Tubs for Batch Cooking Leakproof Reusable Deli Pots Freezer & Microwave Safe BPA Free Meal Prep Containers for Curry Stew & Soup

GilesEdward£9.7231 rev

5mo ago

24 Pack 16oz Soup Containers with Lids Large Plastic Food Storage Tubs for Batch Cooking Leakproof Reusable Deli Pots Freezer & Microwave Safe BPA Free Meal Prep Containers for Curry Stew & Soup

GilesEdward£9.0831 rev

5mo ago

Glass Food Storage Soup Containers with Lids set 4 Meal Prep Reusable Airtight Round Lunch Bowls Boxes Kitchen Cooking Pantry Organizers Breakfast Porridge Pots Suitable for Microwave Freezer

TempFoo£16.0757 rev

1y ago

20 Soup&Sauce Seal Freezer Bags Reusable Liquid Storage Bags to Storage for Soups Chillis Bolognese Sauces Curries any Liquid (500ml)

NEWKOBAG£7.93116 rev

1y ago

What buyers say about soup containers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Delightful product”

Size-Overall11%

“They are a convenient size”

Value For Money10%

“Value for money”

Ease Of Use8%

“Easy to use”

Strength6%

“Lovely containers strong”

Leak-Proof5%

“No leaks”

Advertised Vs Actual Product5%

“Just as advertised”

Storage Capacity5%

“Great storage”

Ease Of Cleaning5%

“clean food”

Durability3%

“They are durable”

What buyers complain about

Leak-Proof20%

“Not leakproof”

Quality-Overall15%

“poor construction quality”

Durability9%

“Break very easy”

Size-Overall6%

“Not fit for purpose”

Material Quality5%

“I just wish the material was a bit more long-lasting”

Ease Of Use3%

“Very hard to open they all broke”

Advertised Vs Actual Product3%

“Very disappointed because it doesnt do what it says”

Thickness3%

“thicker handle needed”

Value For Money3%

“and more expensive”

Color2%

“Not colours as pictured”

Top return reasons

Size-Overall64%

Leak-Proof6%

Color4%

Advertised Vs Actual Product3%

Quality-Overall3%

Strength3%

Defective Material/Parts3%

Material Quality2%

Compatibility-Overall2%

Value For Money2%

Common questions

Is soup containers profitable to sell on Amazon United Kingdom?: The niche generates £164K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.1%. Flapen's verdict: Skip it (44/100).
How competitive is the soup containers niche?: 15 brands and 67 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in soup containers?: Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.7%.
When does demand for soup containers peak?: Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
What does it cost to enter the soup containers niche?: Listings span £2.20–£19.66; the average listing price is £9.54 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.