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Soup Containers

soft demand (-64.1% this quarter) — Soup Containers doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 34Growth 0Conversion 68Competition 47Returns 97Price range 27Avg price 29Brand share 50Review moat 49Quality gap 52
This niche Category average

Is Soup Containers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soup Containers is a £164K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Soup Containers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -64.1% over the last 90 days and 6.2% of searches end in a purchase.

£164K

revenue / yr

Units sold / yr20K
Search volume / yr-64.1%276K
Conversion rate6.2%
Avg price£9.54

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 67
Top-5 product click share57%
Open market25%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,558

Top Soup Containers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£33K£49K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

67

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

  • Sistema34%
  • Checkmart12%
  • Zuvo12%
  • SOL10%
  • GilesEdward6%
  • London Empire5%

Soup Containers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR6.2%Products23Brands15Top 5 Brands75%OOS Rate11.1%Rating4.4★Reviews1,558Avg BSR#1,190
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Top Soup Containers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soup containers218K/yr
  • soup containers with lids15K/yr
  • soup container22K/yr
  • soup tupperware12K/yr
  • plastic soup containers with lids6K/yr
  • soup tupperware containers4K/yr

What reviews say buyers love and hate about Soup Containers

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall20%

Delightful product

Size-Overall11%

They are a convenient size

Value For Money10%

Value for money

Ease Of Use8%

Easy to use

Strength6%

Lovely containers strong

What buyers complain about

69% of reviews
Leak-Proof20%

Not leakproof

Quality-Overall15%

poor construction quality

Durability9%

Break very easy

Size-Overall6%

Not fit for purpose

Material Quality5%

I just wish the material was a bit more long-lasting

Soup Containers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Leak-Proof
6%
3Color
4%
4Advertised Vs Actual Product
3%
5Quality-Overall
3%

Common Soup Containers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soup Containers 44/100 on Amazon United Kingdom — Skip it. The niche generates £164K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -64.1% over the last 90 days.
Search demand for Soup Containers on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov, where the busiest month runs 6.9× the quietest.