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Soup Containers

Fail

Demand is soft, at -64.1% this quarter, so Soup Containers is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£164K/yr276K searches / yr
90-day growth
-64.1%search demand this quarter
Competition
57%top-5 click share · 15 brands · 67 sellers

Flapen Score

Soup Containers against its category

The dotted line is the Home & Garden average. Past it, Soup Containers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soup Containers 276K times last year and spent an estimated £164K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-64.1%
Conversion, latest week
6.2%
Market size, estimated
£164Ka year
Peak month
January6.9× the quietest month
Top search term
soup containers218K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £2.20 to £19.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.54 that is £7K to £10K a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£2.20–£19.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,190 within Food Storage. It carries 1,558 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#1,190in Food Storage
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,558per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Soup Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

67

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

  • Sistema34%
  • Checkmart12%
  • Zuvo12%
  • SOL10%
  • GilesEdward6%
  • London Empire5%

Demand

Soup Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Soup Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soup containers218K/yr
  • soup containers with lids15K/yr
  • soup container22K/yr
  • soup tupperware12K/yr
  • plastic soup containers with lids6K/yr
  • soup tupperware containers4K/yr

Reviews and returns

What reviews say buyers love and hate about Soup Containers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

Not leakproof

Leaks badly

NOT leakproof

Quality-Overall15%−0.02

poor construction quality

the plastic clearly isnt good quality

Average Quality

Durability9%−0.06

Break very easy

They break easily

durability could be better

Size-Overall6%+1.17

Not fit for purpose

Quite large, I only half fill

Very small

Material Quality5%−0.02

I just wish the material was a bit more long-lasting

Cheap plastic

Material is very flimsy

Love

Quality-Overall20%−0.02

Delightful product

Excellent product

Good quality bowls

Size-Overall11%+1.17

They are a convenient size

Perfect size for me

the lid is fitted well

Value For Money10%+0.83

Value for money

GREAT value for money

Good value

Ease Of Use8%

Easy to use

Very handy

Easy to take the lid off

Strength6%+0.30

Lovely containers strong

Strong and durable

These containers are impressively sturdy

Return

0.7% Return rate 79% Fixable by listing

Size-Overall64%▇▆█▆▇▆

Not fit for purpose

Quite large, I only half fill

Very small

Leak-Proof6%▆▄▂▆▆█

Not leakproof

Leaks badly

NOT leakproof

Color4%▁█▄▃▂▂

Not colours as pictured

The colour fades inside

2 red - not variety of colours pictured

Advertised Vs Actual Product3%▂▄▂█▃▂

Very disappointed because it doesnt do what it says

Not as good as the description suggests

Misleading lable

Quality-Overall3%▅▅▁█▆▄

poor construction quality

the plastic clearly isnt good quality

Average Quality

FAQ

Common Soup Containers questions

Answered from the same tracked data.