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Sonny Angel

Fail

The top 5 brands take 100% of clicks, so Sonny Angel is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£63K/yr611K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
64%top-5 click share · 4 brands · 46 sellers

Flapen Score

Sonny Angel against its category

The dotted line is the Home & Garden average. Past it, Sonny Angel is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonny Angel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonny Angel 611K times last year and spent an estimated £63K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.5%
Market size, estimated
£63Ka year
Top search term
sonny angel277K searches a year

02 · Price

A sale here is worth £21.48.

Listings sell for £21.48 on average, from £3.68 to £31.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.48 that is £2K to £5K a year per listing.

Average price
£21.48inside the $15 to $100 sweet spot
Price range
£3.68–£31.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,215 within Decorative Accessories. It carries 288 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
78%
Out of stock, average day
7.0%
Average rank
#1,215in Decorative Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sonny Angel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Sonny Angel93%
  • CAREOR3%
  • BOXOB2%
  • Goktvai2%
  • Open — no brand owns it (0%)

Demand

Sonny Angel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Sonny Angel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonny angel277K/yr
  • sonny angel hippers45K/yr
  • sonny angels48K/yr
  • sonny angel phone27K/yr
  • sunny angels42K/yr
  • sony angels26K/yr
  • hippers22K/yr
  • sonny angels hippers10K/yr
  • sony angel13K/yr
  • hipper9K/yr

Reviews and returns

What reviews say buyers love and hate about Sonny Angel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall67%−0.55

Poor quality

Really poor quality

This item isnt very good

Ease Of Use11%+0.32

hard to remove if necessary

Love

Adhesion/Stickiness33%+3.94

Very good for use on hippers stick on well

Value For Money17%−0.09

Value for money

Gifting Purpose17%−0.09

Christmas present good value for money

Efficiency11%+0.32

Works

Strength11%+0.32

Very strong

Return

1.4% Return rate 17% Fixable by listing

Quality-Overall22%▃▁▁█▁▁

Poor quality

Really poor quality

This item isnt very good

Value For Money22%█▁▁▁▁▁
Adhesion/Stickiness22%▁▁█▁▁▁
Print Quality11%█▁▁▁▁▁
Advertised Vs Actual Product11%▁▁▁▁▁█

FAQ

Common Sonny Angel questions

Answered from the same tracked data.