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Solo Stove

Fail

The top 5 brands take 100% of clicks, so Solo Stove is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£205K/yr93K searches / yr
90-day growth
+101.2%search demand this quarter
Competition
59%top-5 click share · 3 brands · 20 sellers

Flapen Score

Solo Stove against its category

The dotted line is the Home & Garden average. Past it, Solo Stove is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solo Stove market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Solo Stove 93K times last year and spent an estimated £205K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +101.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+101.2%
Conversion, latest week
1.4%
Market size, estimated
£205Ka year
Top search term
solo stove63K searches a year

02 · Price

A sale here is worth £161.39.

Listings sell for £161.39 on average, from £24.13 to £416.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £161.39 that is £0 to £16K a year per listing.

Average price
£161.39above the $15 to $100 sweet spot
Price range
£24.13–£416.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #124 within Outdoor Heaters & Fire Pits. It carries 945 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
33%
Out of stock, average day
16.7%
Average rank
#124in Outdoor Heaters & Fire Pits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Solo Stove products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Solo Stove94%
  • onlyfire4%
  • Saker3%

Demand

Solo Stove search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Solo Stove search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solo stove63K/yr
  • solo stove bonfire 2.06K/yr
  • solo stove mesa xl8K/yr
  • solo stove bonfire7K/yr
  • solo stove ranger4K/yr
  • solo fire pit3K/yr
  • solostove2K/yr

Reviews and returns

What reviews say buyers love and hate about Solo Stove

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.02

anything to do with it is extremely expensive

way over priced

Instructions/User Manual/Troubleshooting19%−0.08

No instructions at all included

no instructions on how to get it set up or use

I sent the seller a message as I did not receive any instructions with the fire pit on 15th March

Heating15%−0.02

Chucks out a lot of heat

Limited Heat

Doesn't kick out as much heat as a full size fire pit

Durability13%−0.04

broke after one use

Love

Heating15%−0.02

It gives off enough heat

Heat output is ok

it gives off good heat

Quality-Overall14%+0.87

Very good piece of kit

Very well made

Excellent Product

Ease Of Cleaning14%−0.01

easy to clean

The stove is easy to assemble, light and clean

Easy to light, clean and sleek looking

Size-Overall12%+1.27

Perfect size

Absolutely brilliant eally easy to use XL was great size for travel

size, looks nice as well

Ease Of Use8%+0.78

But its easy to use

Easy to light, clean and sleek looking

Compact easy to you

Return

1.0% Return rate 73% Fixable by listing

Size-Overall59%▇▆█▅▇▇
Advertised Vs Actual Product9%▁█▄▃▄▃
Flammable5%█▁▁▃▁▁
Heating5%▁▁▁▄█▆

Chucks out a lot of heat

Limited Heat

Doesn't kick out as much heat as a full size fire pit

Value For Money4%▁█▃▂▁▁

anything to do with it is extremely expensive

way over priced

FAQ

Common Solo Stove questions

Answered from the same tracked data.