Is solo stove profitable to sell on Amazon United Kingdom?

The niche generates £205K/yr across 21 tracked products. 90-day search growth is +101.2%. Flapen's verdict: Skip it (47/100).

How competitive is the solo stove niche?

3 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in solo stove?

Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Heating. The return rate is 1.0%.

What does it cost to enter the solo stove niche?

Listings span £24.13–£416.13; the average listing price is £161.39 (sweet spot $15–$100). The average incumbent carries 945 reviews — the moat a new listing must climb.

solo stove

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Growth

Great+101.2%

90-day search growth — must beat 0% to launch

Review moat

Good944.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£161.39

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£205K

£205K/yr · 93K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£24.13–£416.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United Kingdom niche tracking, solo stove is a £205K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

solo stove market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £121K–£161K; units × avg price
Conversion rate: 1.4%
Avg BSR: #124
Page quality: 0%
Prime: 33%
Sponsored: 76%
Out of stock: 16.7%
Avg brand age: 36 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Solo Stove94%
onlyfire4%
Saker3%

Demand

Weekly Amazon search volume, last 9 weeks — +101.2% search growth over the last 90 days.

Open Trend

Top solo stove search terms

solo stove63K/yr +95.1%1.0% conv.
solo stove bonfire 2.06K/yr +392.5%1.8% conv.
solo stove mesa xl8K/yr +131.9%2.1% conv.
solo stove bonfire7K/yr -2.9%1.4% conv.
solo stove ranger4K/yr +129.5%2.4% conv.
solo fire pit3K/yr +59.1%1.5% conv.
solostove2K/yr +79.9%1.1% conv.

All search terms

Top solo stove products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solo Stove Ranger with Stand Portable Fire Pit Stainless Steel Portable Fire Pits for Wood Burning and Low Smoke Great Camping Stove for Smores and Hot Dogs | 15x12.5 Inches Outdoor Fire Pits

Solo Stove£158.684.8★914 rev

Solo Stove Mesa XL Tabletop Fire Pit with Stand | Low Smoke Outdoor Table Top Fire Pit | Fueled by Pellets or Wood Stainless Steel With Travel Bag H: 21.8 x D: 17.8cm 1 kg Silver

Solo Stove£75.384.7★1,464 rev

Solo Stove Bonfire 2.0 with Stand Smokeless Fire Pit | Wood Burning Fire Pits for Garden w/Removable Ash Pan Portable Outdoor Firepit Stainless Steel 49.5 x 44.5 cm 10 kg

Solo Stove£203.944.7★2,035 rev

Solo Stove Ranger 2.0 Smokeless Fire Pit | Fire Pits for Garden Fire Pit Wood Burning with Removable Ash Pan Portable Outdoor Firepit - Firepits for Outdoors Stainless Steel 38 x 32 cm 6 8 kg

Solo Stove£151.364.5★345 rev

Solo Stove Bonfire 2.0 with Stand Smokeless Fire Pit | Wood Burning Fire Pits for Garden w/Removable Ash Pan Portable Outdoor Firepit Stainless Steel 49.5x44.5 cm 11.4 kg Color: Gunmetal

Solo Stove£209.474.7★2,035 rev

Newest

by launch date

Saker Tabletop Fire Pit 2026 Upgraded Stainless Steel Smokeless Portable Fire Pit for Camping & Campervan Outdoor Patio Use Wood or Pellet Fueled Camping Gifts for Men

Saker£24.13174 rev

1y ago

Solo Stove Mesa XL Heat Deflector | Expands Heat Radius by 60cm Works as Outdoor Patio Heater Tabletop Fire Pit Accessory with Carry Bag Up to 12C Warmer Stainless Steel 26.7cm Diameter 650gr

Solo Stove£27.76377 rev

2y ago

Solo Stove Bonfire 2.0 with Stand Smokeless Fire Pit | Wood Burning Fire Pits for Garden w/Removable Ash Pan Portable Outdoor Firepit Stainless Steel 49.5x44.5 cm 11.4 kg Color: Gunmetal

Solo Stove£209.472,035 rev

2y ago

Solo Stove Mesa XL Tabletop Fire Pit with Stand | Low Smoke Outdoor Table Top Fire Pit | Fueled by Pellets or Wood Stainless Steel With Travel Bag H: 21.8 x D: 17.8cm 1 kg Silver

Solo Stove£75.381,464 rev

3y ago

Solo Stove Mesa XL Tabletop Fire Pit with Stand | Low Smoke Outdoor Table Top Fire Pit | Fueled by Pellets or Wood Stainless Steel With Travel Bag H: 21.8 x D: 17.8cm 1 kg Ash

Solo Stove£87.201,464 rev

3y ago

What buyers say about solo stove

What buyers praise and complain about, mined from review topics.

What buyers love

Heating15%

“It gives off enough heat”

Quality-Overall14%

“Very good piece of kit”

Ease Of Cleaning14%

“easy to clean”

Size-Overall12%

“Perfect size”

Ease Of Use8%

“But its easy to use”

Advertised Vs Actual Product5%

“Exactly as described”

Smell5%

“Absolutely loving lit, is well built and works perfect, what amazes me is there is no smell on my clothes even after 3 hours of sitting directly next to it”

Fire Resistance4%

“Good looking, effective fire pit”

Value For Money3%

“Good Value”

Grilling3%

“Excellent stove - does everything it says it does”

What buyers complain about

Value For Money25%

“anything to do with it is extremely expensive”

Instructions/User Manual/Troubleshooting19%

“No instructions at all included”

Heating15%

“Chucks out a lot of heat”

Durability13%

“broke after one use”

Top return reasons

Size-Overall59%

Advertised Vs Actual Product9%

Flammable5%

Heating5%

Value For Money4%

Defective Material/Parts3%

Instructions/User Manual/Troubleshooting3%

Durability1%

Quality-Overall1%

Functionality-Overall1%

Common questions

Is solo stove profitable to sell on Amazon United Kingdom?: The niche generates £205K/yr across 21 tracked products. 90-day search growth is +101.2%. Flapen's verdict: Skip it (47/100).
How competitive is the solo stove niche?: 3 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in solo stove?: Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Heating. The return rate is 1.0%.
What does it cost to enter the solo stove niche?: Listings span £24.13–£416.13; the average listing price is £161.39 (sweet spot $15–$100). The average incumbent carries 945 reviews — the moat a new listing must climb.