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Solo Stove

Fail

The top 5 brands take 100% of clicks, so Solo Stove is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£205K/yr93K searches / yr
90-day growth
+101.2%search demand this quarter
Competition
59%top-5 click share · 3 brands · 20 sellers

Flapen Score

Solo Stove against its category

The dotted line is the Home & Garden average. Past it, Solo Stove is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solo Stove market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Solo Stove 93K times last year and spent an estimated £205K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +101.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+101.2%
Conversion, latest week
1.4%
Market size, estimated
£205Ka year
Top search term
solo stove63K searches a year

02 · Price

A sale here is worth £161.39.

Listings sell for £161.39 on average, from £24.13 to £416.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £161.39 that is £0 to £16K a year per listing.

Average price
£161.39above the $15 to $100 sweet spot
Price range
£24.13–£416.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #124 within Outdoor Heaters & Fire Pits. It carries 945 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
33%
Out of stock, average day
16.7%
Average rank
#124in Outdoor Heaters & Fire Pits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Solo Stove products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

20

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

0%

  • Solo Stove94%
  • onlyfire4%
  • Saker3%

Demand

Solo Stove search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Solo Stove search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • solo stove63K/yr
  • solo stove bonfire 2.06K/yr
  • solo stove mesa xl8K/yr
  • solo stove bonfire7K/yr
  • solo stove ranger4K/yr
  • solo fire pit3K/yr
  • solostove2K/yr

Reviews and returns

What reviews say buyers love and hate about Solo Stove

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Heating”
25%of negative reviews mention “Value For Money”
1.0%of orders come back
“anything to do with it is extremely expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Solo Stove questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data