Is soil moisture meter profitable to sell on Amazon United Kingdom?

The niche generates £215K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the soil moisture meter niche?

16 brands and 33 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in soil moisture meter?

Top complaints mined from reviews: Durability, Functionality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.

When does demand for soil moisture meter peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the soil moisture meter niche?

Listings span £3.36–£22.62; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 8,219 reviews — the moat a new listing must climb.

soil moisture meter

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+42.9%

90-day search growth — must beat 0% to launch

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay£215K

£215K/yr · 186K searches

Price range

Okay£3.36–£22.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.78

avg listing price — sweet spot $15–$100

Review moat

Bad8,219.44

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, soil moisture meter is a £215K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

soil moisture meter market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £147K–£196K; units × avg price
Conversion rate: 11.8%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.4%
Avg brand age: 35 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

XLUX39%
YAMRON10%
Antonki9%
flintronic6%
Yizerel5%
Zuvo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.9% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Open Trend

Top soil moisture meter search terms

soil moisture meter52K/yr +118.8%8.8% conv.
moisture meter for plants30K/yr +68.1%11.3% conv.
plant moisture meter28K/yr +32.0%10.4% conv.
plant watering indicator28K/yr -25.7%7.2% conv.
soil moisture sensor8K/yr +110.3%4.8% conv.
plant moisture meter houseplants8K/yr -12.6%11.6% conv.
plant water indicator7K/yr +21.8%5.1% conv.
water meter for plants5K/yr +91.3%11.6% conv.
soil moisture meter indoor plants8K/yr -47.8%8.8% conv.
plant water meter4K/yr +18.5%12.0% conv.

All search terms

Top soil moisture meter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XLUX Soil Moisture Meter Plant Water Monitor Hygrometer Sensor for Gardening Farming indoor and outdoor plants No Batteries Required

XLUX£7.664.4★64,632 rev

XLUX Long Probe Deep Use Soil Moisture Meter Water Monitor indicator sensor Hygrometer for Outdoor Indoor Large Pot Plants Flower Gardening Farming

XLUX£9.424.4★11,997 rev

Antonki 2 Pack Plant Water Meter Soil Moisture Tester Hygrometer Sensor Soil Water Monitor Kit for Outdoor and Indoor Potted Plants Flower Gardening Farming - No Battery Required

Antonki£7.854.3★3,360 rev

YAMRON 4-in-1 Soil Moisture Meter Digital Plant Temperature/Soil Moisture/PH Meter/Sunlight Intensity Backlight LCD Display Soil Test Meter for Gardening Farming and Outdoor Plants

YAMRON£16.654.4★189 rev

flintronic Soil Moisture Meter Accurate Soil Tester Ground Moisture Tester Garden Agriculture Moisture Tester Compact & Lightweight Suitable For Indoor And Outdoor Vegetable Bed Gardens Etc.

flintronic£5.293.9★607 rev

Newest

by launch date

Zuvo Soil Moisture Meter for House Plants & Garden Watering Indicator

Zuvo£7.2931 rev

3mo ago

Soil Moisture Meter 2 Packs Plant Water Meter Moisture Meter for House Plants Soil Tester Test Kit Soil Hygrometer Sensor for Garden Lawn Farm No Battery Required

Keratobleem£6.9813 rev

4mo ago

Qikktyay Soil Moisture Meter 4-in-1 Rechargeable 360 Rotating Head & Backlit Digital Soil Moisture Soil pH Tester Temperature & Sunlight Intensity Monitor for Indoor Plants Garden Farm

Qikktyay£18.4439 rev

4mo ago

YAMRON Soil Moisture Meter 7-in-1 Digital Plant Water&Soil with EC/TDS/Fertility/PH/TEMP/MOIS/Sunlight Intensity Backlight LCD Display Soil Test Meter for Gardening Farming and Outdoor Plants

YAMRON£22.6276 rev

12mo ago

ANOMM Soil Moisture Meter Accurate Plant Water Monitor Portable Gardening Moisture Tester Soil Water Indicator for Garden Care Lawns Agriculture and Indoor/Outdoor Plants(No Batteries Required)

ANOMM£5.9621 rev

1y ago

What buyers say about soil moisture meter

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use28%

“Easy to read”

Advertised Vs Actual Product15%

“works as advertised”

Value For Money13%

“Good price”

Plant Growth11%

“helped with my plants”

Quality-Overall8%

“Good device”

Water Resistance4%

“Excellent water meter for this time of year”

Moist/Dry3%

“easily informs you of soil moisture”

Measurement/Reading Accuracy2%

“Very accurate just what we needed”

Efficiency2%

“Working well”

Durability1%

“Its very durable, easy to use, compact to hold, and overall versatile”

What buyers complain about

Durability19%

“Broke quickly”

Functionality-Overall18%

“Does not do what it ought to”

Measurement/Reading Accuracy13%

“Incorrect readings”

Moist/Dry12%

“Says that water is dry”

Quality-Overall8%

“Cheap looking”

Value For Money4%

“wouldnt buy again for the price”

Ease Of Use2%

“Difficult to read at a glance”

Color2%

“turned blue once I watered it”

Instructions/User Manual/Troubleshooting2%

“It doesn't give me very clear guidance”

Advertised Vs Actual Product1%

“Have the other moisture and soil gauge and it gives conflicting reading”

Top return reasons

Functionality-Overall41%

Measurement/Reading Accuracy19%

Defective Material/Parts9%

Moist/Dry8%

Size-Overall5%

Durability4%

Advertised Vs Actual Product2%

Quality-Overall2%

Plant Growth1%

Water Resistance1%

Common questions

Is soil moisture meter profitable to sell on Amazon United Kingdom?: The niche generates £215K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the soil moisture meter niche?: 16 brands and 33 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in soil moisture meter?: Top complaints mined from reviews: Durability, Functionality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.
When does demand for soil moisture meter peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the soil moisture meter niche?: Listings span £3.36–£22.62; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 8,219 reviews — the moat a new listing must climb.