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Soil Improver

Fail

Shoppers spend only $26K a year here, so Soil Improver is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£26K/yr35K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
74%top-5 click share · 11 brands · 29 sellers

Flapen Score

Soil Improver against its category

The dotted line is the Home & Garden average. Past it, Soil Improver is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soil Improver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soil Improver 35K times last year and spent an estimated £26K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
6.5%
Market size, estimated
£26Ka year
Peak month
April10.8× the quietest month
Top search term
soil improver17K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £4.79 to £23.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.31 that is £1K to £3K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£4.79–£23.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #327 within Fertilisers & Plant Food. It carries 232 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
9.4%
Average rank
#327in Fertilisers & Plant Food
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Soil Improver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

29

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • Levington43%
  • The Natural Plant Food Company18%
  • envii9%
  • Ecoworm7%
  • Melcourt5%
  • Invigortex5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Soil Improver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 10.8×

Search terms

Top Soil Improver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soil improver17K/yr
  • soil improver for garden10K/yr
  • soil conditioner5K/yr
  • carrs special organic soil improver4K/yr

Reviews and returns

What reviews say buyers love and hate about Soil Improver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.15

In this case the smell just reminds me of goldfish food

It does have a slight smell

smells a bit

Value For Money19%−0.06

too expensive

Way over priced

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Size-Overall11%−0.07

So disappointed with the size

Small amounts

1kg is much smaller than you'd expect

Advertised Vs Actual Product6%−0.10

The advertising completely hides this from the buyer

is that the photo representation is not accurate

Leak-Proof5%

that could spill

Love

Quality-Overall34%+1.50

Excellent Product

Great soil improver as soon as you open the packet you can tell its quality

High quality fine farmyard manure

Value For Money16%−0.06

Good value for money

Good Value

worth the price

Plant Growth14%+0.59

improves plant health and growth

Well my plants seem to love it

Good to grow

Ease Of Use9%+1.19

Easy to use

Easy to spread good value for money

This product was so easy to use it may need an additional extra help braking up only due to packaging you might come across a few lumps

Smell5%−0.15

Wonderful aroma of countryside on opening

Smells good

Smells just as farmyard manure should smell

Return

0.0% Return rate 60% Fixable by listing

Size-Overall40%▁▁▁█▁▁

So disappointed with the size

Small amounts

1kg is much smaller than you'd expect

Advertised Vs Actual Product20%▁▁▁▁▁█

The advertising completely hides this from the buyer

is that the photo representation is not accurate

Value For Money20%▁▁▁▁█▃

too expensive

Way over priced

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Defective Material/Parts10%▁▁█▁▁▁
Plant Growth10%▁▁█▁▁▁

nothing grows if you plant anything plus the smell is strong

it must be a lower quality because nothing I planted grew

this year not one seed grew

FAQ

Common Soil Improver questions

Answered from the same tracked data.