Soil Improver
FailShoppers spend only $26K a year here, so Soil Improver is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £26K/yr35K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 29 sellers
Flapen Score
Soil Improver against its category
The dotted line is the Home & Garden average. Past it, Soil Improver is stronger. Inside it, weaker.
Market
The Soil Improver market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soil Improver 35K times last year and spent an estimated £26K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £26Ka year
- Peak month
- April10.8× the quietest month
- Top search term
- soil improver17K searches a year
02 · Price
A sale here is worth £11.31.
Listings sell for £11.31 on average, from £4.79 to £23.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.31 that is £1K to £3K a year per listing.
- Average price
- £11.31under the $15 to $100 sweet spot
- Price range
- £4.79–£23.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #327 within Fertilisers & Plant Food. It carries 232 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 69%
- Out of stock, average day
- 9.4%
- Average rank
- #327in Fertilisers & Plant Food
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 232per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Soil Improver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Levington Peat Free Soil Conditioner 50 litre
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 2y ago

The Natural Plant Food Company Soil Improver - 1L
- Price
- £6.66
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 3y ago

Envii Activearth - Natural Soil Improver & Conditioner Boosts Soil Health Improves Soil Structure & Nutrient Uptake Encourages Earthworm Activity Garden Soil Enhancer - Covers Up to 60m
- Price
- £16.55
- Rating
- 4.3/5
- Reviews
- 273
- Age
- 6y ago

Ecoworm Soil Improver & Organic Fertiliser Natural Soil Conditioner & Plant Food Liquid Vermicompost Extract for Indoor & Outdoor Plants 1L Makes 200L
- Price
- £12.41
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 12y ago

Melcourt Sylvagrow Farmyard Soil Improver 50lt
- Price
- £11.88
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 6y ago
Trending
90-day click momentum
Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 4y ago

Ecoworm Soil Improver & Organic Fertiliser Natural Soil Conditioner & Plant Food Liquid Vermicompost Extract for Indoor & Outdoor Plants 1L Makes 200L
- Price
- £12.41
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 12y ago

Lava-Lite Soil-Restore+ Soil Improver Natural Organic Perfect for Strong Healthy Garden Encourages Root Growth Experience the Lava-Lite Effect (1 Litres)
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4y ago

Levington Peat Free Soil Conditioner 50 litre
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 2y ago

EarthCraft Blends Bio Char Soil Improver for Plants Premium Biochar Soil Amendment for Compost Pots & Garden Beds Multiple (1 Litre)
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 7mo ago
Newest
by launch date
EarthCraft Blends Bio Char Soil Improver for Plants Premium Biochar Soil Amendment for Compost Pots & Garden Beds Multiple (1 Litre)
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 7mo ago

Levington Peat Free Soil Conditioner 50 litre
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 2y ago

The Natural Plant Food Company Soil Improver - 1L
- Price
- £6.66
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 3y ago

Levington Soil Conditioner Organic Blend PEAT FREE 50 Litres
- Price
- £10.19
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 3y ago

Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
29
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- Levington43%
- The Natural Plant Food Company18%
- envii9%
- Ecoworm7%
- Melcourt5%
- Invigortex5%
- Open — no brand owns it (5 brands, 13%)
Demand
Soil Improver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 10.8×
Search terms
Top Soil Improver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soil improver17K/yr
- soil improver for garden10K/yr
- soil conditioner5K/yr
- carrs special organic soil improver4K/yr
Reviews and returns
What reviews say buyers love and hate about Soil Improver
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
In this case the smell just reminds me of goldfish food
It does have a slight smell
smells a bit
too expensive
Way over priced
This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED
So disappointed with the size
Small amounts
1kg is much smaller than you'd expect
The advertising completely hides this from the buyer
is that the photo representation is not accurate
that could spill
Love
Excellent Product
Great soil improver as soon as you open the packet you can tell its quality
High quality fine farmyard manure
Good value for money
Good Value
worth the price
improves plant health and growth
Well my plants seem to love it
Good to grow
Easy to use
Easy to spread good value for money
This product was so easy to use it may need an additional extra help braking up only due to packaging you might come across a few lumps
Wonderful aroma of countryside on opening
Smells good
Smells just as farmyard manure should smell
Return
0.0% Return rate 60% Fixable by listing
So disappointed with the size
Small amounts
1kg is much smaller than you'd expect
The advertising completely hides this from the buyer
is that the photo representation is not accurate
too expensive
Way over priced
This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED
nothing grows if you plant anything plus the smell is strong
it must be a lower quality because nothing I planted grew
this year not one seed grew
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soil Improver questions
Answered from the same tracked data.









