soil improver
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great231.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.79–£23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.31avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£26K£26K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, soil improver is a £26K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
soil improver market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £28K–£34K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 62%
- Out of stock
- 9.4%
- Avg brand age
- 52 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
29
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- Levington43%
- The Natural Plant Food Company18%
- envii9%
- Ecoworm7%
- Melcourt5%
- Invigortex5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +1.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 10.8×
Top soil improver search terms
- soil improver17K/yr
- soil improver for garden10K/yr
- soil conditioner5K/yr
- carrs special organic soil improver4K/yr
Top soil improver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levington Peat Free Soil Conditioner 50 litre
Levington£6.414.7★16 rev
The Natural Plant Food Company Soil Improver - 1L
The Natural Plant Food Company£6.664.3★142 rev
Envii Activearth - Natural Soil Improver & Conditioner Boosts Soil Health Improves Soil Structure & Nutrient Uptake Encourages Earthworm Activity Garden Soil Enhancer - Covers Up to 60m
envii£16.554.3★273 rev
Ecoworm Soil Improver & Organic Fertiliser Natural Soil Conditioner & Plant Food Liquid Vermicompost Extract for Indoor & Outdoor Plants 1L Makes 200L
Ecoworm£12.414.4★78 rev
Melcourt Sylvagrow Farmyard Soil Improver 50lt
Melcourt£11.884.0★22 rev
Newest
by launch date
EarthCraft Blends Bio Char Soil Improver for Plants Premium Biochar Soil Amendment for Compost Pots & Garden Beds Multiple (1 Litre)
Invigortex£6.649 rev
Levington Peat Free Soil Conditioner 50 litre
Levington£6.4116 rev
The Natural Plant Food Company Soil Improver - 1L
The Natural Plant Food Company£6.66142 rev
Levington Soil Conditioner Organic Blend PEAT FREE 50 Litres
Levington£10.1991 rev
Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
Grow Chem£6.88871 rev
Trending
90-day click momentumGrow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
Grow Chem£6.884.6★
Ecoworm Soil Improver & Organic Fertiliser Natural Soil Conditioner & Plant Food Liquid Vermicompost Extract for Indoor & Outdoor Plants 1L Makes 200L
Ecoworm£12.414.4★
Lava-Lite Soil-Restore+ Soil Improver Natural Organic Perfect for Strong Healthy Garden Encourages Root Growth Experience the Lava-Lite Effect (1 Litres)
LAVA-LITE£4.794.3★
Levington Peat Free Soil Conditioner 50 litre
Levington£6.414.7★
EarthCraft Blends Bio Char Soil Improver for Plants Premium Biochar Soil Amendment for Compost Pots & Garden Beds Multiple (1 Litre)
Invigortex£6.644.4★
What buyers say about soil improver
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Good value for money”
“improves plant health and growth”
“Easy to use”
“Wonderful aroma of countryside on opening”
“Exactly what it is”
“I love Ecoworm”
“Works well”
“Always used this for years”
“Strong plastic tub and well”
What buyers complain about
“In this case the smell just reminds me of goldfish food”
“too expensive”
“So disappointed with the size”
“The advertising completely hides this from the buyer”
“that could spill”
“nothing grows if you plant anything plus the smell is strong”
“it must be a lower quality because nothing I planted grew”
“very flimsy bags”
Top return reasons
Common questions
- Is soil improver profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the soil improver niche?
- 11 brands and 29 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in soil improver?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for soil improver peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 10.8× the quietest.
- What does it cost to enter the soil improver niche?
- Listings span £4.79–£23.62; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.