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Soil Improver

Fail

Shoppers spend an estimated $26K a year here, so Soil Improver is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£26K/yr35K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
74%top-5 click share · 11 brands · 29 sellers

Flapen Score

Soil Improver against its category

The dotted line is the Home & Garden average. Past it, Soil Improver is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soil Improver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soil Improver 35K times last year and spent an estimated £26K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
6.5%
Market size, estimated
£26Ka year
Peak month
April10.8× the quietest month
Top search term
soil improver17K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £4.79 to £23.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.31 that is £1K to £3K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£4.79–£23.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #327 within Fertilisers & Plant Food. It carries 232 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
9.4%
Average rank
#327in Fertilisers & Plant Food
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Soil Improver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

29

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

13%

  • Levington43%
  • The Natural Plant Food Company18%
  • envii9%
  • Ecoworm7%
  • Melcourt5%
  • Invigortex5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Soil Improver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 10.8×

Search terms

Top Soil Improver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soil improver17K/yr
  • soil improver for garden10K/yr
  • soil conditioner5K/yr
  • carrs special organic soil improver4K/yr

Reviews and returns

What reviews say buyers love and hate about Soil Improver

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“In this case the smell just reminds me of goldfish food”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Soil Improver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data