How competitive is the Soil Improver niche on Amazon United Kingdom?

11 brands and 29 sellers compete in Soil Improver on Amazon United Kingdom. The top 5 Soil Improver products take 74% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Soil Improver?

Soil Improver buyers on Amazon United Kingdom complain most about Smell, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Soil Improver niche?

Soil Improver sells for £11.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.79–£23.62. The average incumbent carries 232 reviews — the moat a new listing must climb.

Soil Improver

a small market ($26K/yr) — Soil Improver doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Soil Improver profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soil Improver is a £26K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 44/100.

Soil Improver: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.0% over the last 90 days and 6.5% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K

Search volume / yr+1.0%35K

Conversion rate6.5%

Avg price£11.31

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 29

Top-5 product click share74%

Open market18%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Soil Improver products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Levington Peat Free Soil Conditioner 50 litre

Price: £6.41
Rating: 4.7/5
Reviews: 16
Age: 2y ago

The Natural Plant Food Company Soil Improver - 1L

Price: £6.66
Rating: 4.3/5
Reviews: 142
Age: 3y ago

Envii Activearth - Natural Soil Improver & Conditioner Boosts Soil Health Improves Soil Structure & Nutrient Uptake Encourages Earthworm Activity Garden Soil Enhancer - Covers Up to 60m

Price: £16.55
Rating: 4.3/5
Reviews: 273
Age: 6y ago

Ecoworm Soil Improver & Organic Fertiliser Natural Soil Conditioner & Plant Food Liquid Vermicompost Extract for Indoor & Outdoor Plants 1L Makes 200L

Price: £12.41
Rating: 4.4/5
Reviews: 78
Age: 12y ago

Melcourt Sylvagrow Farmyard Soil Improver 50lt

Price: £11.88
Rating: 4.0/5
Reviews: 22
Age: 6y ago

Newest

by launch date

EarthCraft Blends Bio Char Soil Improver for Plants Premium Biochar Soil Amendment for Compost Pots & Garden Beds Multiple (1 Litre)

Price: £6.64
Rating: 4.4/5
Reviews: 9
Age: 7mo ago

Levington Peat Free Soil Conditioner 50 litre

Price: £6.41
Rating: 4.7/5
Reviews: 16
Age: 2y ago

The Natural Plant Food Company Soil Improver - 1L

Price: £6.66
Rating: 4.3/5
Reviews: 142
Age: 3y ago

Levington Soil Conditioner Organic Blend PEAT FREE 50 Litres

Price: £10.19
Rating: 4.3/5
Reviews: 91
Age: 3y ago

Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns

Price: £6.88
Rating: 4.6/5
Reviews: 871
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

Levington43%
The Natural Plant Food Company18%
envii9%
Ecoworm7%
Melcourt5%
Invigortex5%
Open — no brand owns it (5 brands, 13%)

Soil Improver demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR6.5%Products13Brands11Top 5 Brands82%OOS Rate9.4%Rating4.4★Reviews232Avg BSR#327

Peak months: Mar, Apr, May · busiest ÷ quietest = 10.8×

Top Soil Improver search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soil improver17K/yr +17.0%3.5% conv.
soil improver for garden10K/yr -0.6%4.9% conv.
soil conditioner5K/yr +17.0%4.9% conv.
carrs special organic soil improver4K/yr -59.9%0.0% conv.

What reviews say buyers love and hate about Soil Improver

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall34%

“Excellent Product”

Value For Money16%

“Good value for money”

Plant Growth14%

“improves plant health and growth”

Ease Of Use9%

“Easy to use”

Smell5%

“Wonderful aroma of countryside on opening”

What buyers complain about

80% of reviews

Smell27%

“In this case the smell just reminds me of goldfish food”

Value For Money19%

“too expensive”

Size-Overall11%

“So disappointed with the size”

Advertised Vs Actual Product6%

“The advertising completely hides this from the buyer”

Leak-Proof5%

“that could spill”

Soil Improver return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

40%

2Advertised Vs Actual Product

20%

3Value For Money

20%

4Defective Material/Parts

10%

5Plant Growth

10%

Common Soil Improver questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soil Improver 44/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.0% over the last 90 days.