Soil for Plants Indoors
FailPrices span $3.78–$16.60, mostly outside the sweet spot, so Soil for Plants Indoors is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £958K/yr798K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 79%top-5 click share · 12 brands · 65 sellers
Flapen Score
Soil for Plants Indoors against its category
The dotted line is the Home & Garden average. Past it, Soil for Plants Indoors is stronger. Inside it, weaker.
Market
The Soil for Plants Indoors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soil for Plants Indoors 798K times last year and spent an estimated £958K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £958K a year.
- Searches, last 12 months
- 798K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £958Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- house plant compost124K searches a year
02 · Price
A sale here is worth £8.19.
Listings sell for £8.19 on average, from £3.78 to £16.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £8.19 that is £66K to £82K a year per listing.
- Average price
- £8.19under the $15 to $100 sweet spot
- Price range
- £3.78–£16.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £66K–£82K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #53 within Soils, Mulches & Planting Media. It carries 3,770 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 81%
- Out of stock, average day
- 0.9%
- Average rank
- #53in Soils, Mulches & Planting Media
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,770per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Soil for Plants Indoors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland Houseplant Potting Mix 10L Peat Free Soil
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 2,600
- Age
- 2y ago
Houseplant Focus Repotting Mix Peat Free 8L brown
- Price
- £6.15
- Rating
- 4.5/5
- Reviews
- 1,617
- Age
- 10y ago
Westland Houseplant Potting Mix 4L Peat Free Soil
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 2y ago
Houseplant Focus Repotting Mix 3L - Growth Technology Potting Soil for Indoor Plants - Peat-Free Compost Soil - Professional Grade House Plant Food Brown
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 4,947
- Age
- 4y ago
Houseplant Potting Mix Soil Compost 35L Professional Formula - Ideal For All Indoor House Plants To Provide Healthy Growth & Greener Leaves 6 months feeding with added Perlite - By Jamieson Brothers
- Price
- £16.60
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 3y ago
Trending
90-day click momentum
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
Soil Ninja House Plant Potting Soil 10L - Peat Free Base Mix with Coco Coir Perlite & Worm Castings - Indoor Plant Compost for Repotting Drainage & Aeration
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Universal Houseplant Potting Mix With Perlite & Worm Castings Indoor Plant Soil For Repotting Organic Nutrient-Rich Compost Blend (1L)
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 2y ago
Houseplant Focus Repotting Mix Peat Free 8L brown
- Price
- £6.15
- Rating
- 4.5/5
- Reviews
- 1,617
- Age
- 10y ago
Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Newest
by launch dateDorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
Soil Ninja House Plant Potting Soil 10L - Peat Free Base Mix with Coco Coir Perlite & Worm Castings - Indoor Plant Compost for Repotting Drainage & Aeration
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
GardenNova Premium Monstera Potting Soil - Quick Drain Potting Soil for Growing and Repotting Monstera Deliciosa/Swiss Cheese Plant - 1 Liter Bag
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 711
- Age
- 2y ago
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Westland Houseplant Potting Mix 10L Peat Free Soil
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 2,600
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
65
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Westland48%
- Growth Technology32%
- Jamieson Brothers5%
- Hardys3%
- bhomescent2%
- Grow Buddha2%
- Open — no brand owns it (6 brands, 9%)
Demand
Soil for Plants Indoors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Soil for Plants Indoors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- house plant compost124K/yr
- indoor plant soil111K/yr
- soil for plants indoors105K/yr
- houseplant compost56K/yr
- houseplant potting mix53K/yr
- house plant soil47K/yr
- plant soil28K/yr
- potting mix27K/yr
- houseplant soil28K/yr
- compost for indoor plants45K/yr
Reviews and returns
What reviews say buyers love and hate about Soil for Plants Indoors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wasn't ideal for potting bulbs and seeds
Damaging my plants
Nothing grew
Not good quality
Inconsistent quality
some rubbish lower quality brand
Lots of ants and bugs
CAUSES FLY INFESTATIONS
Now 5 months later Im still battling an infestation of fungus gnats in my house
Small bag
Small size
Too loose and fine
They may be cheap
Expensive for how much you get
too expensive
Love
Affordable quality
Great quality for all my plants
Amazing quality
Great for growing
the plants are all growing well
growing really well
Worth every penny
Good Value
Excellent value for money
As advertised
Exactly what I needed
As described
Really good size
Very handy size
The size of the bag was also ideal
Return
0.1% Return rate 61% Fixable by listing
Small bag
Small size
Too loose and fine
They may be cheap
Expensive for how much you get
too expensive
This is false advertising
False advertising
Not as advertised
Really dry
Felt moist
Takes ages to dry
Not good quality
Inconsistent quality
some rubbish lower quality brand
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soil for Plants Indoors questions
Answered from the same tracked data.