Is soil profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the soil niche?

18 brands and 97 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in soil?

Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.1%.

When does demand for soil peak?

Demand peaks in Mar–Apr–May; the busiest month runs 5.6× the quietest.

What does it cost to enter the soil niche?

Listings span £3.00–£17.49; the average listing price is £8.26 (sweet spot $15–$100). The average incumbent carries 3,315 reviews — the moat a new listing must climb.

soil

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.00–$17.49) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,314.97

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.26

avg listing price — sweet spot $15–$100

Market size

Bad£86K

£86K/yr · 93K searches

Price range

Bad£3.00–£17.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, soil is a £86K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

soil market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £83K–£103K; units × avg price
Conversion rate: 11.2%
Avg BSR: #41
Page quality: 0%
Prime: 59%
Sponsored: 69%
Out of stock: 1.5%
Avg brand age: 49 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

30%

Westland19%
GROWMOOR13%
GreenBrokers11%
Miracle-Gro10%
Pelle & Sol9%
Growth Technology8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.6×

Open Trend

Top soil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Westland Houseplant Potting Mix 10L Peat Free Soil

Westland£4.694.6★2,600 rev

GreenBrokers C1161 20Ltr Organic All Purpose Potting Compost Enriched with Nutrients-Expands

GreenBrokers£8.134.4★8,941 rev

Westland Houseplant Potting Mix 4L Peat Free Soil

Westland£3.784.6★2,252 rev

Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds

Hardys£10.924.5★4,280 rev

Houseplant Focus Repotting Mix 3L - Growth Technology Potting Soil for Indoor Plants - Peat-Free Compost Soil - Professional Grade House Plant Food Brown

Growth Technology£5.564.4★4,947 rev

Newest

by launch date

Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding

Dorman & Walsh£9.82194 rev

4mo ago

TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin

ecoblaze£10.00356 rev

4mo ago

MR. FOTHERGILLS Seed Premium Potting Compost - Peat Free Enriched with 10L

Mr Fothergill's£6.75684 rev

1y ago

Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting

Munnie£10.001,914 rev

2y ago

Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds

Hardys£10.924,280 rev

2y ago

What buyers say about soil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Affordable quality”

Plant Growth23%

“Grow well”

Value For Money18%

“Good value for money”

Advertised Vs Actual Product6%

“As described”

Ease Of Use5%

“Easy to use”

Size-Overall3%

“Very handy size”

Eco Friendliness2%

“dont confuse this one, as I did, with Happy Compost, which is I believe more eco friendly”

Moist/Dry2%

“Its moist”

Weight Light1%

“this is a very lightweight compost”

Soft Feel1%

“It's very fluffy”

What buyers complain about

Plant Growth12%

“Nothing grew”

Quality-Overall11%

“Inconsistent quality”

Value For Money8%

“less than half the price”

Moist/Dry8%

“Felt moist”

Water Resistance6%

“absolutely rubbish it's actually more or less waterproof”

Advertised Vs Actual Product5%

“Not as advertised”

Pest/Insect Control5%

“Full of bugs and sticks”

Size-Overall5%

“Too small”

Absorbency3%

“Not absorbent”

Contamination3%

“Infested”

Top return reasons

Size-Overall33%

Value For Money14%

Advertised Vs Actual Product12%

Leak-Proof6%

Plant Growth5%

Moist/Dry3%

Quality-Overall3%