Soil

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

+9.8%

Conversion, latest week

11.2%

Market size, estimated

£86Ka year

Peak month

April5.6× the quietest month

Top search term

potting soil81K searches a year

Listings sell for £8.26 on average, from £3.00 to £17.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.26 that is £2K to £4K a year per listing.

Average price

£8.26under the $15 to $100 sweet spot

Price range

£3.00–£17.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #41 within Fertilisers & Plant Food. It carries 3,315 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

59%

Out of stock, average day

1.5%

Average rank

#41in Fertilisers & Plant Food

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,315per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months