Soil
Soil shows low returns (0.1%), but prices mostly outside the sweet spot ($3.00–$17.49) keeps it on the watch list.
Flapen Score
Is Soil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soil is a £86K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Soil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.8% over the last 90 days and 11.2% of searches end in a purchase.
£86K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Soil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Westland Houseplant Potting Mix 10L Peat Free Soil
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 2,600
- Age
- 2y ago
GreenBrokers C1161 20Ltr Organic All Purpose Potting Compost Enriched with Nutrients-Expands
- Price
- £8.13
- Rating
- 4.4/5
- Reviews
- 8,941
- Age
- 6y ago
Westland Houseplant Potting Mix 4L Peat Free Soil
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 2y ago
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Houseplant Focus Repotting Mix 3L - Growth Technology Potting Soil for Indoor Plants - Peat-Free Compost Soil - Professional Grade House Plant Food Brown
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 4,947
- Age
- 4y ago
Trending
90-day click momentum
Pelle & Sol 20L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Growmoor Multi-Purpose Compost for Use All Around the Garden Promotes Healthy Growth Vibrant Flowers & Strong Roots 40L
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 7,077
- Age
- 5y ago
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 4mo ago
Green Haven 10L Multi Purpose Compost Peat Free Nutrient Rich Potting Compost for Plants Vegetables & Flowers Suitable for Indoor & Outdoor Use
- Price
- £6.74
- Rating
- 4.5/5
- Reviews
- 1,888
- Age
- 5y ago
Newest
by launch dateDorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 4mo ago
MR. FOTHERGILLS Seed Premium Potting Compost - Peat Free Enriched with 10L
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 684
- Age
- 1y ago
Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 1,914
- Age
- 2y ago
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
97
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
30%
- Westland19%
- GROWMOOR13%
- GreenBrokers11%
- Miracle-Gro10%
- Pelle & Sol9%
- Growth Technology8%
Soil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.6×
What reviews say buyers love and hate about Soil
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Affordable quality”
“Grow well”
“Good value for money”
“As described”
“Easy to use”
What buyers complain about
66% of reviews“Nothing grew”
“Inconsistent quality”
“less than half the price”
“Felt moist”
“absolutely rubbish it's actually more or less waterproof”
Soil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
