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Soft Sitter

Fail

The top 5 brands take 98% of clicks, so Soft Sitter is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£65K/yr75K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
90%top-5 click share · 6 brands · 10 sellers

Flapen Score

Soft Sitter against its category

The dotted line is the Home & Garden average. Past it, Soft Sitter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Sitter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Sitter 75K times last year and spent an estimated £65K. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
6.9%
Market size, estimated
£65Ka year
Peak month
April3.1× the quietest month
Top search term
jml soft sitter cushion26K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £8.73 to £24.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £12.52 that is £9K to £13K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£8.73–£24.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #79 within Garden Furniture & Accessories. It carries 918 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
56%
Out of stock, average day
14.3%
Average rank
#79in Garden Furniture & Accessories
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
918per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Soft Sitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • JML79%
  • Braozaiw8%
  • JISRKP6%
  • wiksite2%
  • Nymblis2%
  • Winuoyang2%

Demand

Soft Sitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.1×

Search terms

Top Soft Sitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jml soft sitter cushion26K/yr
  • soft sitter cushion21K/yr
  • soft sitter14K/yr
  • jml soft sitter6K/yr
  • jml egg sitter cushion4K/yr
  • jml cushion5K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Sitter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall12%+3.31

So uncomfortable

also uncomfortable chairs

not as comfortable as I expected

Quality-Overall11%−0.08

POOR PRODUCT

Garbage

Rubbish Quality

Value For Money7%+0.73

Its a tad expensive considering it doesnt come with any cover on it

Waste of money

but to be honest I can't be ar$ed

Cushion6%+0.36

Strange concept and definitely nothing that resembles a cushion

it is causing me more pain than the cushion I had previously

the cushion as a tendency to slide around

Ease Of Use6%+0.14

cover is a bit awkward to put on

Challenging

It took a little while to get used too

Love

Comfort-Overall37%+3.31

Really comfortable

Comfy all the time

Comfortable seat

Cushion14%+0.36

Great cushion very comfortable

Nice cushion,

Seat cushion

Value For Money13%+0.73

Good value for the money

Good value

Worth it

Quality-Overall10%−0.08

Excellent product, does everything as advertised

Great quality

Good product

Advertised Vs Actual Product6%

As advertised

Works well as intended

Exactly what I was looking for as described by the company

Return

0.4% Return rate 27% Fixable by listing

Comfort-Overall34%▆█▆▆▇▇

So uncomfortable

also uncomfortable chairs

not as comfortable as I expected

Size-Overall21%▂▅▄▆█▅

Small

Smaller

a bit small

Functionality-Overall8%█▆▅▆▄▇

Didnt work for me

it didn't work for me

Cushion6%█▃▃▅▂▃

Strange concept and definitely nothing that resembles a cushion

it is causing me more pain than the cushion I had previously

the cushion as a tendency to slide around

Hard Feel3%▁▅▆█▆▄

it doesnt feel as firm as the other one to feel with hands

far too soft

too soft

FAQ

Common Soft Sitter questions

Answered from the same tracked data.