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Sofa Throws Large 3 Seater

Fail

Shoppers spend only $61K a year here, so Sofa Throws Large 3 Seater is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£61K/yr293K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
25%top-5 click share · 25 brands · 31 sellers

Flapen Score

Sofa Throws Large 3 Seater against its category

The dotted line is the Home & Garden average. Past it, Sofa Throws Large 3 Seater is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sofa Throws Large 3 Seater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sofa Throws Large 3 Seater 293K times last year and spent an estimated £61K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.6%
Market size, estimated
£61Ka year
Peak month
November3.0× the quietest month
Top search term
beige throw69K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £6.15 to £32.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.65 that is £0 to £1K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£6.15–£32.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #57 within Home Textiles. It carries 8,033 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
83%
Out of stock, average day
2.5%
Average rank
#57in Home Textiles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,033per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sofa Throws Large 3 Seater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

31

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

25%

Top 20: 62%

Open market

42%

  • Exclusivo Mezcla15%
  • BEDELITE14%
  • EHC9%
  • Dreamscene8%
  • Bedsure6%
  • Brentfords5%

Demand

Sofa Throws Large 3 Seater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Sofa Throws Large 3 Seater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beige throw69K/yr
  • waffle blanket25K/yr
  • waffle throw20K/yr
  • beige blanket23K/yr
  • bed throws super king size23K/yr
  • king size bed throw20K/yr
  • bed throws king size19K/yr
  • beige throw blanket8K/yr
  • cream sofa throw8K/yr
  • mink throw11K/yr

Reviews and returns

What reviews say buyers love and hate about Sofa Throws Large 3 Seater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness22%−0.14

Not that thick

Check the measurement cosy bit thin

Not as thick as I thought

Quality-Overall12%−0.04

Not great quality

Poor quality and no free returns

Item not to advertised quality

Size-Overall12%−0.01

the box is very small

SHORT SIZED

Omg so small

Thin7%−0.06

Too thin

a bit thin

thin

Color6%

Bunting brown

Colour not clear

Slightly darker than expected

Love

Soft Feel17%

Very soft and fluffy

Fluffy and soft

Soft blanket

Quality-Overall14%−0.04

lovey quality bed spread

Beautiful quality

Luxurious quality

Value For Money12%+1.00

excellent value for money

Excellent value

Good for the money

Warmth8%+0.69

it keeps very warm

It is warm

Keeps me warm

Color7%

Lovely colour

the colour is gorgeous

beautiful rich colour

Return

1.4% Return rate 72% Fixable by listing

Color39%▇██▇██

Bunting brown

Colour not clear

Slightly darker than expected

Size-Overall24%█▆█▇▆█

the box is very small

SHORT SIZED

Omg so small

Thin10%▆██▆▆▅

Too thin

a bit thin

thin

Quality-Overall10%█▆▇▇█▅

Not great quality

Poor quality and no free returns

Item not to advertised quality

Material Quality3%▃▆▅█▅▅

Harsh material

I dont believe this is 100% cotton

Not a 100% cotton

FAQ

Common Sofa Throws Large 3 Seater questions

Answered from the same tracked data.