soap dispenser
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great£4.18–£54.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£618K£618K/yr · 1.9M searches
Review moat
Good1,212.39avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soap dispenser is a £618K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
soap dispenser market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- £566K–£679K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 2.7%
- Avg brand age
- 38 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
114
Top-5 brand share
42%
Top 20: 77%
Top-5 click share
31%
Top 20: 66%
Open market
54%
- Joseph Joseph19%
- GCCL7%
- AIKE6%
- yiman5%
- Brabantia4%
- GalDal4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 4.2×
Top soap dispenser search terms
- soap dispenser778K/yr
- hand soap dispenser161K/yr
- washing up liquid dispenser129K/yr
- soap dispenser bathroom121K/yr
- automatic soap dispenser107K/yr
- bathroom soap dispenser77K/yr
- hand wash dispenser74K/yr
- dish soap dispenser61K/yr
- soap dispenser kitchen67K/yr
- glass soap dispenser64K/yr
Top soap dispenser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joseph Joseph Duo Pump Bottle Soap Dispenser Kitchen & Bathroom 300ml Refillable White
Joseph Joseph£6.444.3★457 rev
2 Pack Glass Soap Dispenser Bottle with Pump 14 Oz Refillable Liquid Hand Jar Dispenser for Bathroom Countertop Kitchen Laundry Room (Transparent)
GCCL£10.074.5★1,058 rev
Soap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)
yiman£11.794.5★42 rev
Joseph Joseph Bathroom Slim Compact Soap Dispenser Easy-push Pump Head Non Drip Nozzle Fill-level Window Refillable White/Grey
Joseph Joseph£8.384.2★3,247 rev
2pcs/Set Beige Soap Dispenser Set Hand Soap Lotion Dispenser for Bathroom for Elegant Bathroom Décorsoap Dispenser for Kitchen Sink
GalDal£13.434.6★1,209 rev
Newest
by launch date
Automatic Soap Dispenser Etopgo 380ml Rechargeable Wall Mounted Touchless Liquid Soap Dispenser with 6 Adjustable Levels Digital Display Sensor IPX5 Waterproof for Bathroom Kitchen
Etopgo£12.5128 rev
Soap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)
yiman£11.7942 rev
Hand Soap Dispenser 500ml Brown Glass Soap Dispensers Washing Up Liquid Dispenser Amber Glass Soap Dispensers Bottle with Pump And Label (2PC Amber)
VIMERPA£10.1826 rev
Hejo 2 Pcs 400ml Glass Soap Dispenser with Black Pump Hand Wash Dispenser Bottle for Kitchen Bathroom Sink Refillable for Liquid Soap Lotion Shampoo Dish Wash (Transparent Black)
Hejo£9.7552 rev
Automatic Soap Dispenser Touchless Device with Low Battery Consumption Hands Free Use for Thick Soap No Dilution Required Ideal for Home Kitchen Bathroom Office
Vivo Technologies£9.35103 rev
Trending
90-day click momentumAutomatic Soap Dispenser Etopgo 380ml Rechargeable Wall Mounted Touchless Liquid Soap Dispenser with 6 Adjustable Levels Digital Display Sensor IPX5 Waterproof for Bathroom Kitchen
Etopgo£12.514.9★
Hand Soap Dispenser 500ml Brown Glass Soap Dispensers Washing Up Liquid Dispenser Amber Glass Soap Dispensers Bottle with Pump And Label (2PC Amber)
VIMERPA£10.184.9★
Soap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)
yiman£11.794.5★
Joseph Joseph Bathroom Slim Compact Soap Dispenser Easy-push Pump Head Non Drip Nozzle Fill-level Window Refillable White/Grey
Joseph Joseph£8.384.2★
Dish Soap Dispenser RUFCRIL 300ml Kitchen Soap Pump Dispenser with Sponge Included Black
RUFCRIL£8.244.3★
What buyers say about soap dispenser
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality with a lovely clean appearance”
“Soap Dispenser”
“Easy to fill and easy use”
“Excellent value”
“Nice sleek design”
“Works as it should”
“keep clean”
“Perfect size and look”
“It, Effective”
“Pretty sturdy”
What buyers complain about
“now will not dispense”
“Breaks easily”
“was a bit too big”
“and every single one of them is leaking”
“Poor quality”
“Mine switches itself off at random”
“although more than double the price of this one”
“Rust spots after less than a month”
“The issue is always the charging which tends to go wrong”
“Impossible to undo top”
Top return reasons
Common questions
- Is soap dispenser profitable to sell on Amazon United Kingdom?
- The niche generates £618K/yr across 62 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the soap dispenser niche?
- 50 brands and 114 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in soap dispenser?
- Top complaints mined from reviews: Dispensing Mechanism, Durability, Size-Overall. The return rate is 1.7%.
- When does demand for soap dispenser peak?
- Demand peaks in Jul; the busiest month runs 4.2× the quietest.
- What does it cost to enter the soap dispenser niche?
- Listings span £4.18–£54.77; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.