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Soap Dispenser

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -15.8% this quarter, so Soap Dispenser is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£618K/yr1.9M searches / yr
90-day growth
-15.8%search demand this quarter
Competition
31%top-5 click share · 50 brands · 114 sellers

Flapen Score

Soap Dispenser against its category

The dotted line is the Home & Garden average. Past it, Soap Dispenser is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soap Dispenser 1.9M times last year and spent an estimated £618K. The top 5 brands take 42% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £618K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
2.9%
Market size, estimated
£618Ka year
Peak month
July4.2× the quietest month
Top search term
soap dispenser778K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £4.18 to £54.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £11.32 that is £6K to £8K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£4.18–£54.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #95 within Bathroom. It carries 1,212 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#95in Bathroom
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,212per listing
Listings tracked
62

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soap Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£19K£37K£56K£74K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

114

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

31%

Top 20: 66%

Open market

54%

  • Joseph Joseph19%
  • GCCL7%
  • AIKE6%
  • yiman5%
  • Brabantia4%
  • GalDal4%

Demand

Soap Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 4.2×

Search terms

Top Soap Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soap dispenser778K/yr
  • hand soap dispenser161K/yr
  • washing up liquid dispenser129K/yr
  • soap dispenser bathroom121K/yr
  • automatic soap dispenser107K/yr
  • bathroom soap dispenser77K/yr
  • hand wash dispenser74K/yr
  • dish soap dispenser61K/yr
  • soap dispenser kitchen67K/yr
  • glass soap dispenser64K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dispensing Mechanism13%

now will not dispense

One of the dispensers does not work

neither soap dispenser works

Durability10%−0.13

Breaks easily

Broke after about 2 months

Fell apart within a few weeks

Size-Overall10%

was a bit too big

Bit small

Tube too short

Leak-Proof10%

and every single one of them is leaking

Leaks

I have found that it leaks

Quality-Overall5%+1.56

Poor quality

Cheap product

This just doesn't seem very well made

Love

Quality-Overall19%+1.56

Excellent quality with a lovely clean appearance

Best quality

solid quality that is built to last

Dispensing Mechanism16%

Soap Dispenser

Good dispenser

Effective soap dispenser

Ease Of Use10%+0.80

Easy to fill and easy use

its so easy to open

Ease of use

Value For Money8%+0.41

Excellent value

Good Value

Reasonably priced

Design-Overall6%+0.55

Nice sleek design

Clean design, works great

Beautiful design

Return

1.7% Return rate 36% Fixable by listing

Size-Overall25%▅███▇▇

was a bit too big

Bit small

Tube too short

Dispensing Mechanism16%██▅▅▆▅

now will not dispense

One of the dispensers does not work

neither soap dispenser works

Functionality-Overall9%█▃█▄▅▇

Mine switches itself off at random

Didn't work

However, because the sensor does not work, it's not

Defective Material/Parts7%█▆▄▆█▆
Leak-Proof5%▆▇█▇▅▅

and every single one of them is leaking

Leaks

I have found that it leaks

FAQ

Common Soap Dispenser questions

Answered from the same tracked data.