Soap Dish
MaybeReturns run at only 0.9% of orders. But prices span $1.71–$10.49, mostly outside the sweet spot, so Soap Dish is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £409K/yr1.3M searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 45%top-5 click share · 27 brands · 40 sellers
Flapen Score
Soap Dish against its category
The dotted line is the Home & Garden average. Past it, Soap Dish is stronger. Inside it, weaker.
Market
The Soap Dish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soap Dish 1.3M times last year and spent an estimated £409K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £409Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- soap dish687K searches a year
02 · Price
A sale here is worth £5.35.
Listings sell for £5.35 on average, from £1.71 to £10.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.35 that is £8K to £11K a year per listing.
- Average price
- £5.35under the $15 to $100 sweet spot
- Price range
- £1.71–£10.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #135 within Bathroom. It carries 1,533 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #135in Bathroom
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,533per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Soap Dish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2PCS Silicone Soap Dish Anti-Slip Soap Holder Flexible Non-slip and Portable Shower Soap Box Self Draining Shower Soap Dish for Shower Bathroom Kitchen Sponges Easy Cleaning
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 517
- Age
- 3y ago

GUANJUNE Pack of 2 Natural Wood Bamboo Soap Dish Holder for Bathroom Kitchen Sponges Accessories Storage
- Price
- £4.15
- Rating
- 4.3/5
- Reviews
- 3,906
- Age
- 5y ago

2-Pack Silicone Soap Dish Holder -Flexible Soap Box Self-Draining Anti-Slip Soap Tray for Shower Bathroom & Kitchen Countertop or Shelf Easy to Clean
- Price
- £3.27
- Rating
- 4.5/5
- Reviews
- 483
- Age
- 3y ago

Silicone Soap Dishes 2pcs Soap Dish with Drainage NonSlip and Portable Soap Tray Bar Soap Holder for Shower Bathroom Kitchen - Grey & White
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 11y ago

TAILI Suction Soap Dish for Shower Max Hold 3 KG Shower Soap Holder for Bathroom Wall Mounted Sponge Tray Drill-Free Removable Bathtub Organizer Waterproof Plastic Sink Holder Suction Cup White
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 12,177
- Age
- 7y ago
Trending
90-day click momentum
2PCS Soap Dish Soap Dish for Shower Double Soap Dish with Drainage Anti-Slip and PortableSoap Holder for Bathroom Kitchen Sponges Keep Soap Dry and Clean(White & Khaki)
- Price
- £3.55
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 4mo ago

Alyvisun 2 Pcs Travel Soap Dishes with Lid Portable Soap Container Soap Box with Raised Bottom Waterproof Leakproof Soap Dish for Shower Travel & Outdoor (Green + Grey)
- Price
- £4.42
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 2y ago

Silicone Soap Dishes 2pcs Soap Dish with Drainage NonSlip and Portable Soap Tray Bar Soap Holder for Shower Bathroom Kitchen - Grey & White
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 11y ago

White Plastic Soap Dish with Drainage Small Self-Draining Soap Holder Non-Slip & Easy to Clean Fast-Dry Tray for Bathroom Shower Kitchen Sink
- Price
- £5.10
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

WENXINWIN 2Pcs Silicone Soap Dish with Drainage Non-Slip Soap Holder for Bathroom & Kitchen Keep Soap Dry & Easy to Clean(Black/Grey)
- Price
- £3.90
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago
Newest
by launch date
2PCS Soap Dish Soap Dish for Shower Double Soap Dish with Drainage Anti-Slip and PortableSoap Holder for Bathroom Kitchen Sponges Keep Soap Dry and Clean(White & Khaki)
- Price
- £3.55
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 4mo ago

WENXINWIN 2Pcs Silicone Soap Dish with Drainage Non-Slip Soap Holder for Bathroom & Kitchen Keep Soap Dry & Easy to Clean(Black/Grey)
- Price
- £3.90
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

White Plastic Soap Dish with Drainage Small Self-Draining Soap Holder Non-Slip & Easy to Clean Fast-Dry Tray for Bathroom Shower Kitchen Sink
- Price
- £5.10
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

YoHyien Ceramic Soap Dish Anti-Slip Marble Soap Dish for Bathroom Soap Tray Dish Soap Holder for Shower Kitchen and Sink Keep Soap Dry & Easy Cleaning (White)
- Price
- £6.75
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 11mo ago

Penbin 2 Pack Silicone Soap Dish with Drain Bar Soap Holder for Shower & Bathroom Self Draining Waterfall Soap Tray for Kitchen Sink Non-Slip & Easy to Clean (Black)
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
40
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
45%
Top 20: 84%
Open market
39%
- SoftcuteLee24%
- GUANJUNE11%
- Alyvisun9%
- TAILI8%
- Yowlens5%
- YoHyien5%
Demand
Soap Dish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Soap Dish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soap dish687K/yr
- soap holder219K/yr
- soap dish for shower68K/yr
- soap dish with drainage31K/yr
- soap dishes35K/yr
- soap dishes for bathroom32K/yr
- soap tray25K/yr
- ceramic soap dish26K/yr
- soap bar holder23K/yr
- bar soap holder17K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Dish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not fit
its huge
too small
Poor stick
The adhesive does not last
Don't stick as well as expected
These boxes are really poor quality
Poorly made rubbish
Average quality
After a couple of weeks it falls off
has failed after 1 year
Fell apart within a week
expensive for what it is
Looks a lot more expensive than it is
It's a bit pricey
Love
Excellent product
Nice quality that looks good in the bathroom
Good quality great dishes
Good value for money
Excellent value
Good Value
As described
Product as advertised
Exactly what I needed
Fitted perfectly
Easy to fit
Perfect fits exactly where I wanted it to go
No mess
Easy to clean
Easy to clean with a brush
Return
0.9% Return rate 70% Fixable by listing
Does not fit
its huge
too small
Poor stick
The adhesive does not last
Don't stick as well as expected
These boxes are really poor quality
Poorly made rubbish
Average quality
I also wonder why my new soap dishes are two slightly different colours
Item not bright white in colour
They turn yellow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Dish questions
Answered from the same tracked data.









