Is soap dish profitable to sell on Amazon United Kingdom?

The niche generates £409K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the soap dish niche?

27 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in soap dish?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.9%.

When does demand for soap dish peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the soap dish niche?

Listings span £1.71–£10.49; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.

soap dish

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($1.71–$10.49) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good£409K

£409K/yr · 1.3M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,533.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.35

avg listing price — sweet spot $15–$100

Price range

Bad£1.71–£10.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, soap dish is a £409K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

soap dish market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: £321K–£428K; units × avg price
Conversion rate: 6.0%
Avg BSR: #135
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.0%
Avg brand age: 32 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

45%

Top 20: 84%

Open market

39%

SoftcuteLee24%
GUANJUNE11%
Alyvisun9%
TAILI8%
Yowlens5%
YoHyien5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top soap dish search terms

soap dish687K/yr -11.9%4.5% conv.
soap holder219K/yr -2.0%3.3% conv.
soap dish for shower68K/yr -7.9%3.6% conv.
soap dish with drainage31K/yr +11.6%2.9% conv.
soap dishes35K/yr -6.8%2.2% conv.
soap dishes for bathroom32K/yr -27.0%3.8% conv.
soap tray25K/yr -8.0%2.8% conv.
ceramic soap dish26K/yr -7.3%0.7% conv.
soap bar holder23K/yr -9.8%3.2% conv.
bar soap holder17K/yr -0.6%3.4% conv.

All search terms

Top soap dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2PCS Silicone Soap Dish Anti-Slip Soap Holder Flexible Non-slip and Portable Shower Soap Box Self Draining Shower Soap Dish for Shower Bathroom Kitchen Sponges Easy Cleaning

SoftcuteLee£3.314.5★517 rev

GUANJUNE Pack of 2 Natural Wood Bamboo Soap Dish Holder for Bathroom Kitchen Sponges Accessories Storage

GUANJUNE£4.154.3★3,906 rev

2-Pack Silicone Soap Dish Holder -Flexible Soap Box Self-Draining Anti-Slip Soap Tray for Shower Bathroom & Kitchen Countertop or Shelf Easy to Clean

Yowlens£3.274.5★483 rev

Silicone Soap Dishes 2pcs Soap Dish with Drainage NonSlip and Portable Soap Tray Bar Soap Holder for Shower Bathroom Kitchen - Grey & White

Alyvisun£3.354.7★69 rev

TAILI Suction Soap Dish for Shower Max Hold 3 KG Shower Soap Holder for Bathroom Wall Mounted Sponge Tray Drill-Free Removable Bathtub Organizer Waterproof Plastic Sink Holder Suction Cup White

TAILI£8.004.3★12,177 rev

Newest

by launch date

2PCS Soap Dish Soap Dish for Shower Double Soap Dish with Drainage Anti-Slip and PortableSoap Holder for Bathroom Kitchen Sponges Keep Soap Dry and Clean(White & Khaki)

Admygo£3.5525 rev

4mo ago

WENXINWIN 2Pcs Silicone Soap Dish with Drainage Non-Slip Soap Holder for Bathroom & Kitchen Keep Soap Dry & Easy to Clean(Black/Grey)

WENXINWIN£3.9012 rev

5mo ago

White Plastic Soap Dish with Drainage Small Self-Draining Soap Holder Non-Slip & Easy to Clean Fast-Dry Tray for Bathroom Shower Kitchen Sink

Generic£5.1019 rev

5mo ago

YoHyien Ceramic Soap Dish Anti-Slip Marble Soap Dish for Bathroom Soap Tray Dish Soap Holder for Shower Kitchen and Sink Keep Soap Dry & Easy Cleaning (White)

YoHyien£6.75460 rev

11mo ago

Penbin 2 Pack Silicone Soap Dish with Drain Bar Soap Holder for Shower & Bathroom Self Draining Waterfall Soap Tray for Kitchen Sink Non-Slip & Easy to Clean (Black)

Penbin£3.1644 rev

1y ago

What buyers say about soap dish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Value For Money11%

“Good value for money”

Advertised Vs Actual Product10%

“As described”

Size-Overall7%

“Fitted perfectly”

Ease Of Cleaning7%

“No mess”

Design-Overall6%

“Good design”

Ease Of Use5%

“Good easy to use”

Strength4%

“Robust soap dish”

Durability2%

“Very durable”

Moist/Dry2%

“keeps soap dry”

What buyers complain about

Size-Overall18%

“Does not fit”

Adhesion/Stickiness8%

“Poor stick”

Quality-Overall8%

“These boxes are really poor quality”

Durability7%

“After a couple of weeks it falls off”

Value For Money5%

“expensive for what it is”

Color3%

“I also wonder why my new soap dishes are two slightly different colours”

Ease Of Cleaning2%

“goopy mess within a week”

Water Resistance2%

“the water runs out so it doesnt collect any water inside which I like”

Moist/Dry2%

“the soap goes soggy”

Material Quality2%

“flimsy cheap plastic”

Top return reasons

Size-Overall52%

Adhesion/Stickiness8%

Quality-Overall4%

Color4%

Strength3%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Suction3%

Compatibility-Overall3%