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Soap Dish

Maybe

Returns run at only 0.9% of orders. But prices span $1.71–$10.49, mostly outside the sweet spot, so Soap Dish is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£409K/yr1.3M searches / yr
90-day growth
-9.2%search demand this quarter
Competition
45%top-5 click share · 27 brands · 40 sellers

Flapen Score

Soap Dish against its category

The dotted line is the Home & Garden average. Past it, Soap Dish is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soap Dish 1.3M times last year and spent an estimated £409K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
6.0%
Market size, estimated
£409Ka year
Peak month
September1.3× the quietest month
Top search term
soap dish687K searches a year

02 · Price

A sale here is worth £5.35.

Listings sell for £5.35 on average, from £1.71 to £10.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.35 that is £8K to £11K a year per listing.

Average price
£5.35under the $15 to $100 sweet spot
Price range
£1.71–£10.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #135 within Bathroom. It carries 1,533 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#135in Bathroom
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,533per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Soap Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

40

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

45%

Top 20: 84%

Open market

39%

  • SoftcuteLee24%
  • GUANJUNE11%
  • Alyvisun9%
  • TAILI8%
  • Yowlens5%
  • YoHyien5%

Demand

Soap Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Soap Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soap dish687K/yr
  • soap holder219K/yr
  • soap dish for shower68K/yr
  • soap dish with drainage31K/yr
  • soap dishes35K/yr
  • soap dishes for bathroom32K/yr
  • soap tray25K/yr
  • ceramic soap dish26K/yr
  • soap bar holder23K/yr
  • bar soap holder17K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Dish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.13

Does not fit

its huge

too small

Adhesion/Stickiness8%−0.13

Poor stick

The adhesive does not last

Don't stick as well as expected

Quality-Overall8%+1.37

These boxes are really poor quality

Poorly made rubbish

Average quality

Durability7%−0.08

After a couple of weeks it falls off

has failed after 1 year

Fell apart within a week

Value For Money5%+0.27

expensive for what it is

Looks a lot more expensive than it is

It's a bit pricey

Love

Quality-Overall22%+1.37

Excellent product

Nice quality that looks good in the bathroom

Good quality great dishes

Value For Money11%+0.27

Good value for money

Excellent value

Good Value

Advertised Vs Actual Product10%+0.77

As described

Product as advertised

Exactly what I needed

Size-Overall7%−0.13

Fitted perfectly

Easy to fit

Perfect fits exactly where I wanted it to go

Ease Of Cleaning7%+0.12

No mess

Easy to clean

Easy to clean with a brush

Return

0.9% Return rate 70% Fixable by listing

Size-Overall52%█▇▇███

Does not fit

its huge

too small

Adhesion/Stickiness8%▄█▇▄▄▅

Poor stick

The adhesive does not last

Don't stick as well as expected

Quality-Overall4%▇▆▇█▆▇

These boxes are really poor quality

Poorly made rubbish

Average quality

Color4%▂█▆▃▃▆

I also wonder why my new soap dishes are two slightly different colours

Item not bright white in colour

They turn yellow

Strength3%▂▇▆▂█▁

FAQ

Common Soap Dish questions

Answered from the same tracked data.