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Soap Dish

Soap Dish shows low returns (0.9%), but prices mostly outside the sweet spot ($1.71–$10.49) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 56Growth 20Conversion 67Competition 67Returns 95Price range 0Avg price 15Brand share 79Review moat 50Quality gap 52
This niche Category average

Is Soap Dish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soap Dish is a £409K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.

Soap Dish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.2% over the last 90 days and 6.0% of searches end in a purchase.

£409K

revenue / yr

Units sold / yr80K
Search volume / yr-9.2%1.3M
Conversion rate6.0%
Avg price£5.35

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers27 · 40
Top-5 product click share45%
Open market44%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement79%
New entrants (1y)7· 1 succeeded
Avg rating4.4★
Avg reviews1,533

Top Soap Dish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£41K£61K£82K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

40

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

45%

Top 20: 84%

Open market

39%

  • SoftcuteLee24%
  • GUANJUNE11%
  • Alyvisun9%
  • TAILI8%
  • Yowlens5%
  • YoHyien5%

Soap Dish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR6.0%Products33Brands27Top 5 Brands56%OOS Rate4.0%Rating4.4★Reviews1,533Avg BSR#135
30K20KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Soap Dish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soap dish687K/yr
  • soap holder219K/yr
  • soap dish for shower68K/yr
  • soap dish with drainage31K/yr
  • soap dishes35K/yr
  • soap dishes for bathroom32K/yr
  • soap tray25K/yr
  • ceramic soap dish26K/yr
  • soap bar holder23K/yr
  • bar soap holder17K/yr

What reviews say buyers love and hate about Soap Dish

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall22%

Excellent product

Value For Money11%

Good value for money

Advertised Vs Actual Product10%

As described

Size-Overall7%

Fitted perfectly

Ease Of Cleaning7%

No mess

What buyers complain about

57% of reviews
Size-Overall18%

Does not fit

Adhesion/Stickiness8%

Poor stick

Quality-Overall8%

These boxes are really poor quality

Durability7%

After a couple of weeks it falls off

Value For Money5%

expensive for what it is

Soap Dish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Adhesion/Stickiness
8%
3Quality-Overall
4%
4Color
4%
5Strength
3%

Common Soap Dish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap Dish 54/100 on Amazon United Kingdom — Worth a look. The niche generates £409K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.
Search demand for Soap Dish on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.