Snowflake Cutter
FailDemand is soft, at -63.6% this quarter, so Snowflake Cutter is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £21K/yr41K searches / yr
- 90-day growth
- -63.6%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 17 sellers
Flapen Score
Snowflake Cutter against its category
The dotted line is the Home & Garden average. Past it, Snowflake Cutter is stronger. Inside it, weaker.
Market
The Snowflake Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snowflake Cutter 41K times last year and spent an estimated £21K. The top 5 brands take 91% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -63.6%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £21Ka year
- Top search term
- snowflake cutter25K searches a year
02 · Price
A sale here is worth £4.95.
Listings sell for £4.95 on average, from £3.64 to £7.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £4.95 that is £0 to £495 a year per listing.
- Average price
- £4.95under the $15 to $100 sweet spot
- Price range
- £3.64–£7.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£495
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,028 within Bakeware. It carries 343 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 14.3%
- Average rank
- #1,028in Bakeware
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 343per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Snowflake Cutter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CONGGUAN 6PCS Snowflake Cookie Cutters Fondant Plunger Cutter Set for Christmas Biscuit Cookies Cake Decorating Sugarcraft Baking Moulds
- Price
- £5.93
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 3y ago

Winter Snowflake Cookie Cutter Set - 5 Piece - Stainless Steel
- Price
- £3.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

ilauke Snowflake Cookie Cutters 6Pcs Fondant Cutters Cookie Press Plastic Cookie Cutter for Baking Mini Cookie Stamps for Biscuits Embossing Tools
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 2,466
- Age
- 7y ago

Christmas Snowflake Biscuit and Cookie Cutters 5-Piece Stainless Steel Set
- Price
- £3.66
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 3y ago

Cake Star Push Easy Plunger Cutters - Snowflake Fondant Cutters in 3 Sizes Cookie Cutter for Cake Decorating Icing Sugarpaste And Marzipan Set of 3
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 9y ago
Trending
90-day click momentum
Winter Snowflake Cookie Cutter Set - 5 Piece - Stainless Steel
- Price
- £3.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

CONGGUAN 9Pcs Christmas Snowflake Cookie Cutter Set Plastic Press Cookie Cutters & Stamps for Baking DIY Holiday Biscuit Molds for Kitchen
- Price
- £5.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

CONGGUAN 6PCS Snowflake Cookie Cutters Fondant Plunger Cutter Set for Christmas Biscuit Cookies Cake Decorating Sugarcraft Baking Moulds
- Price
- £5.93
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 3y ago

Cake Star Push Easy Plunger Cutters - Snowflake Fondant Cutters in 3 Sizes Cookie Cutter for Cake Decorating Icing Sugarpaste And Marzipan Set of 3
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 9y ago

ilauke Snowflake Cookie Cutters 6Pcs Fondant Cutters Cookie Press Plastic Cookie Cutter for Baking Mini Cookie Stamps for Biscuits Embossing Tools
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 2,466
- Age
- 7y ago
Newest
by launch date
CONGGUAN 9Pcs Christmas Snowflake Cookie Cutter Set Plastic Press Cookie Cutters & Stamps for Baking DIY Holiday Biscuit Molds for Kitchen
- Price
- £5.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Winter Snowflake Cookie Cutter Set - 5 Piece - Stainless Steel
- Price
- £4.93
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Winter Snowflake Cookie Cutter Set - 5 Piece - Stainless Steel
- Price
- £3.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

PTaizjjz 6PCS Snowflake Cookie Cutters Set Stainless Steel Christmas Cookie Cutters Biscuit Cutter Cake Fondant Decorations Mould Kitchen Tool
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2y ago

CONGGUAN 6PCS Snowflake Cookie Cutters Fondant Plunger Cutter Set for Christmas Biscuit Cookies Cake Decorating Sugarcraft Baking Moulds
- Price
- £5.93
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
17
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- CONGGUAN39%
- Generic22%
- ilauke11%
- Keepaty10%
- Cake Star9%
- PTaizjjz5%
- Open — no brand owns it (1 brand, 4%)
Demand
Snowflake Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 11.3× · 7 of 12 months tracked
Search terms
Top Snowflake Cutter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snowflake cutter25K/yr
- snowflake cookie cutter10K/yr
- snowflake pastry cutter6K/yr
Reviews and returns
What reviews say buyers love and hate about Snowflake Cutter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not that easy to use
Love
easy to use
Easy to use and look beautiful
Looks exactly as advertised
Nice well made plastic pieces
Return
1.5% Return rate 50% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowflake Cutter questions
Answered from the same tracked data.









